Accelerating Digital Engagement in the Wake of COVID-19

In response to COVID-19, healthcare providers (HCPs) have significantly restricted face-to-face meetings with pharma field reps and dramatically reduced attendance at live events. Instead, they are opting to engage via digital channels including email and video calls.

The immediate shift has been dramatic and is getting results, but the hard work of optimizing the digital engagement model is still ahead. I’ve compiled some key considerations for accelerating digital engagement programs in the face of the COVID-19. Read the article and join the conversation on LinkedIn.

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