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Antares Pharma Drives Rep Behavior and Builds a New Commercial Business Model

Last week, I shared Karyopharm’s strategy for commercializing its first product using an industry-specific data warehouse. This week, I meet with Sal Paolozza, director of sales operations at Antares, to learn how they use a modern, cloud-based data warehouse to build a foundation for AI.

Sal wanted to limit data handoffs and vendor interactions, get faster reporting, and build a foundation for AI. He has much to share about delivering actionable insights to the field, driving rep behavior, and building innovative new business models.

Check out the complete interview with Sal here.

Interested in learning more about how Veeva can help?