Bayer AG: AI-Driven Insights Through Connected Data and Software
“AI is not magic; its success depends entirely on the quality of the underlying data foundation. Globally harmonized reference data is that essential foundation for our AI initiatives. Because our data and software are connected, we avoid rework across different markets and can train AI to provide insights at speed."
Host: Florian Schnappauf, VP Commercial Strategy, Veeva AI Europe
Guest: Stefan Schmidt, Digital Capability Lead Field Engagement, Bayer AG
In this episode, Stefan Schmidt and Florian Schnappauf discuss key technology shifts from Cloud to AI, and the accelerated pace of commercial innovation. Explore how Bayer is moving from a system of record to a system of insights with Vault CRM and a connected, unified data infrastructure, powered by Veeva Data Cloud. Schmidt emphasizes the importance of data quality and harmonization for AI success and envisions a future where AI removes administrative burdens to allow field teams to focus on valuable customer interactions.
Hear more from the What Pharma Needs Next, Veeva podcast series.
