Medical Suite Demo Center
The Evolution of Medical Affairs: Creating a Competitive Advantage
Among life sciences’ greatest struggles is navigating a complex stakeholder network to deliver specialized data throughout a drug’s life—all while encountering challenges of access. Scientific expertise and peer-to-peer credibility with healthcare stakeholders mean medical affairs is uniquely positioned to address these problems for the industry. Watch this 4 minute video for best practices on improving engagement to create competitive advantage, from Robert Groebel, vice president of global medical strategy.