Home · Commercial Solutions · Data · Customer Spotlight

Strategies and Best Practices for Better Customer Reference Data

Customer Spotlight for Veeva OpenData

Bayer shares a new perspective on the industry’s priority forcustomer reference data in these short two-minute videos.

Reduction in costs and complexity

Affiliations and hierarchy

Impact of speed

Recommendations for digital transformation

play icon

Measuring ROI and impact

Advantages of Veeva OpenData

Industry Publications

The path to digital transformation runs through data (PharmaCommerce)

Data is the key ingredient to digital transformation (Bio-IT World)

Personalizing engagement with accurate customer data (MedAdNews)

More Customer Stories

Bayer Logo
"It saves a lot of time. Because the solution is more responsive, easier to use, faster."
Celine, Hospital Sales Rep at Bayer France
LEARN MOREarrow
Servier-Logo
"By providing them with reliable data, we are empowering them to build their strategy."
Sebastien Richard, CRM Program Manager, ServierFrance
LEARN MOREarrow
logo1
“Veeva OpenData enables our reps to be more productive, providing us with interaction insights that we need.”
Rick Priem, Global CRM Manager
LEARN MOREarrow

Hear more from over 200 customers who have made the switch to Veeva OpenData.

Resources for OpenData

See key findings from the 2020 North America Customer Reference Data Survey.
Infographic See key findings from the 2020 North America Customer Reference Data Survey.
Veeva OpenData Customer Reference Data Product Brief
Product Brief Veeva OpenData Customer Reference Data Product Brief