Strategies and Best Practices for Better Customer Reference Data

Explore Key Findings from the North America Customer Reference Data Survey.
Read the Report

Customer Spotlight for Veeva OpenData

Bayer shares a new perspective on the industry’s priority forcustomer reference data in these short two-minute videos.

Reduction in costs and complexity

Affiliations and hierarchy

Impact of speed

Recommendations for digital transformation

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Measuring ROI and impact

Advantages of Veeva OpenData

Industry Publications

The path to digital transformation runs through data (PharmaCommerce)

Data is the key ingredient to digital transformation (Bio-IT World)

Personalizing engagement with accurate customer data (MedAdNews)

Resources for OpenData

See key findings from the 2020 North America Customer Reference Data Survey.
Infographic See key findings from the 2020 North America Customer Reference Data Survey.
Veeva OpenData Customer Reference Data Product Brief
Product Brief Veeva OpenData Customer Reference Data Product Brief
Watch this vlog to see how data survey results compare across North America and Europe
Video Watch this vlog to see how data survey results compare across North America and Europe
Ensure your data provider is equipped to provide accurate customer data.
Checklist Ensure your data provider is equipped to provide accurate customer data.