The Rise of Customer Reference Data

Customer Spotlight for Veeva OpenData

Bayer shares a new perspective on the industry’s priority forcustomer reference data in these short two-minute videos.

Reduction in costs and complexity

Affiliations and hierarchy

Impact of speed

Recommendations for digital transformation

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Measuring ROI and impact

Advantages of Veeva OpenData

Industry Publications

The path to digital transformation runs through data (PharmaCommerce)

Data is the key ingredient to digital transformation (Bio-IT World)

Personalizing engagement with accurate customer data (MedAdNews)