Medical Suite Features Brief

A unified solution
for medical affairs

Rapid innovation, an explosion of data, the focus on personalized medicine, and reliance on digital
engagement have increased the role and responsibility of medical affairs within life sciences.
However, effectively communicating with an expanding number of stakeholders, generating
actionable insights and measuring impact is more challenging than ever.

Veeva Medical Suite delivers a unified solution for scientific exchange, enabling medical to better
partner with HCPs to improve patient outcomes. Key customer engagement and scientific processes
come together, helping medical affairs transform organizational strategies.

Benefits:

• Drive launch excellence:

  A detailed understanding of all relevant scientific leaders enables effective engagement
  and more coordinated launches.

• Enable insights-driven execution:

  Demonstrate effectiveness of medical engagements across channels by
  quantifying shifts in stakeholder sentiment.

• Improve portfolio strategy:

  Scientific insights from the healthcare landscape enable medical affairs to inform
  the evolution of product pipelines.

Applications

With Veeva Medical Suite, integrated stakeholder data, scientific content and multichannel interactions enable
coordinated and informed engagement. Medical teams gain a deep understanding of the healthcare landscape
and customer needs and can execute immediately with tailored content across all channels.

Evolve scientific engagement

Veeva Medical CRM helps to coordinate, execute and track
engagement with scientific experts and other stakeholders across all
channels. All activity is tracked and available directly in Medical CRM,
allowing you to plan and align strategies with commercial teams to
compliantly engage stakeholders and decision-makers. Additionally,
important medical insights can be captured and analyzed to gain an
in-depth understanding of emerging scientific opportunities.

Build deeper relationships

Veeva Link is an enterprise source of continuously updated customer
and market intelligence for better planning and engagement. Robust
profiles – including scientific activities across channels, sentiments,
affiliations, and clinical interests – enable medical and commercial
teams to better coordinate and align around experts. Seamlessly
integrated with Veeva Medical CRM, Link supports your field teams
and delivers new engagement opportunities while providing tailored
information and compliant data views.

Disseminate relevant scientific information

Veeva Medical Solutions features two applications that support the
lifecycle for managing scientific content and medical information.
With Veeva MedComms, medical affairs teams can create, review,
store, and distribute scientific content across channels and
geographies. Veeva MedInquiry provides a complete and scalable
solution for managing end-to-end inquiry processes – from case
intake, response package generation, to email fulfillment – eliminating
the need for siloed systems and automating manual tasks.

About Veeva Systems

Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and
customer success, Veeva serves more than 1,100 customers, ranging from the world’s largest pharmaceutical companies to
emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including
customers, employees, shareholders, and the industries it serves. For more information, visit www.veeva.com.