Veeva PromoMats

Industry-Specific Agentic Content

PromoMats is the system of record for compliant content management, supporting the full lifecycle of promotional content. It enables content creation, review and approval, claims management, digital asset management, brand portal, and content strategy. PromoMats automatically generates eCTD compliance packages for post-marketing and pre-clearance submission to the FDA.

Vault AI automates material reviews directly inside PromoMats using standard and custom agents. The integration with Veeva Falcon MLR delivers Agentic MLR™ to reduce manual labor for marketing, agency, and MLR teams.

Connected with CRM, PromoMats automatically distributes promotional content. Veeva’s Open API allows for integration with third-party systems such as campaign or web content management applications.

Announced 2011 Status Very Mature
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Private: Veeva PromoMats | Compliant Promotional Content Management
500+ Customers
Embedded AI
Global Compliant Content
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AI Capabilities

Assistive AI

Vault AI in PromoMats

Drive productivity and speed with conversational AI directly in your content workflow. Combines human expertise with AI embedded directly in PromoMats to strengthen compliance, increase efficiency, and accelerate time to market.

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Agentic MLR™

Veeva Falcon MLR

With Agentic MLR™, target a 70%+ reduction in manual labor by automating compliance checks for marketing, agencies, and MLR teams.

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Why Veeva PromoMats

Speed compliant content at scale

Speed content approval

Accelerate content creation and time to market with industry-leading medical, legal, and regulatory (MLR) review.

Ensure compliant content across channels

Easily publish and withdraw content to digital channels to make sure only approved assets are in use.

Maximize content impact and scale

Scale, reuse assets, and maintain brand consistency with built-in DAM designed for life sciences.

Impact

Transform the content lifecycle

+50%

average increase in speed to market

+40%

growth in content reuse with modular content

+20%

reduction in cost to create content

Customer Success

Trusted by 500+ top and
emerging biopharmas globally

Avidity Biosciences Bausch Health BioMarin Boehringer-Ingelheim Gilead Grunenthal GSK Idorsia Ipsen Jazz Johnson and Johnson Kyowa Kirin Lundbeck Merck Inc. Moderna Novo Nordisk Otsuka UCB

“From a project standpoint, implementation was very easy because Vault AI Quick Check Agent runs alongside our regular workflow without causing any disruption.”

Jason Benagh, Global Marketing Operations Director
Moderna
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“Standardizing PromoMats with Veeva’s best practices reduced cycle times, accelerated content, and created room to grow.”

Chris Lozinak, Principal, Veeva Platforms
BioMarin
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“With PromoMats, we gained crucial insights that helped us identify opportunities to reuse, repurpose or withdraw assets, enabling content tailoring at scale.”

Francesco Iaccarino, Commercial Ops &
HR Demand Manager
Angelini Pharma S.p.A.
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“Partnering with Veeva helps us move from a standard content approach to a personalized model that transforms our customer relationships.”

Kevin Rose, Executive Director, Content Excellence
Boehringer Ingelheim
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Community
Veeva Connect

Where customers and Veeva product leaders share information and ideas.

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Product Help
Vault Help

Get release notes, feature details, and configuration steps for PromoMats.

Visit Vault Help
Events
Veeva Events

Join summits, forums, and webinars to see PromoMats and hear from customers.

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Resources

Explore and Learn

Read Innovation Guide
Modernize MLR with AI
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BioMarin: Standardizing PromoMats for Speed and Scale
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UCB: Transforming Content Operations for 2x Faster Time to Market
Read Customer Story
Beyond the AI Hype: Learnings Implementing Vault AI for PromoMats
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BMS: Faster Speed to Market with MLR Transformation
Read Infographic
5 AI and Process Innovations Transforming MLR
Read White Paper
Building a Compliant Content Foundation for the Future
Read Features Brief
Veeva PromoMats Features Brief

Interested in learning more?

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