Powerful Community, Fresh Ideas
Agenda
Monday, May 6
Tuesday, May 7
Hear how Vault CRM Suite is supporting the future of commercial execution and enabling customer-centric engagement. Novo Nordisk shares insights into its vision and how it is preparing for its move to Vault CRM.
Director, Field Systems
Executive Vice President, Commercial Strategy
General Manager, CRM Products
Hear how Astellas reshaped its content operating model and defined a unified medical and commercial content strategy aimed at enhancing patient experiences.
Vice President and Head, Global Medical Communications
Vice President, Omnichannel Strategy and Operations
Vice President, Commercial Content
Hear how Takeda uses deep KOL intelligence, connected data, and enhanced cross-functional collaboration to improve customer engagement.
Head of Data, Digital and Technology
Vice President, Strategy, Link Commercial US
Hear how a modern approach to commercial data can reduce complexity, increase efficiency, and unlock deeper patient and HCP insights.
Vice President, Operations and Analytics
Acting CIO Bayer Pharma and Head of Commercial IT and Digital Pharma
Head of Global Customer Experience
Executive Vice President and General Manager, Compass
2024 promises major changes to marketing, including the deprecation of third-party cookies. Hear how a modern foundation of connected analytics can give you an edge and enable ongoing innovation during times of rapid change.
Head of Experience Services and Digital Innovation
Chief Executive Officer, Crossix
General Manager, Crossix Analytics
Learn how to pull new insights from a variety of data sources with Nitro Explorer’s visualization and reporting capabilities.
Principal Solution Consultant, Commercial
Insights are the currency of medical affairs. See how Link Medical Insights allows you to capture, search, and uncover them faster to improve decision making.
Strategy Director, Link Medical Insights
Learn how to create personalized email messages from pre-approved content modules in Vault PromoMats with Veeva CRM Email Builder.
Group Manager, Product Expert, Commercial Content
Learn how Crossix provides holistic measurement across HCP and patient marketing using privacy-safe health data.
Director, Crossix Strategy
Join us to take a tour of Vault CRM as an admin user and see it in action.
Streamline content processes, improve digital asset searchability, and encourage content reuse with Vault PromoMats DAM features, like new Automated Image Tagging and Brand Portal.
Learn how to use prescriber volume data in Compass Prescriber and personal and non-personal promotional activity data to track and measure promotional response.
Senior Director, Product Management, Compass Prescriber & National
Learn how to connect field force and marketing touchpoints for better omnichannel engagement.
Director, Crossix Insights Platform
Get a clear picture of Vault CRM’s migration path for more complex environments, with plenty of time for Q&A.
Vice President, Global Vault CRM Services
Find out how Bristol Myers Squibb expanded its engagement capabilities with an inbound channel that delivers responses at the moment of need. We’ll also discuss its strategies for higher service standards.
Senior Director, Field and Content Platform Strategy
Vice President, Global Head of Business Consulting
Learn how a large biopharma uses Veeva OpenData and Veeva Network to get the latest HCP data to the field quickly and seamlessly.
Learn how Align enables internal teams to pull through changes in strategy quickly and accurately to the field.
Learn how a top biopharma is creating a scalable and efficient modular content experience for marketers globally.
Hear how emerging biotechs implemented Veeva’s commercial content solution to speed compliant MLR review.
Medical leaders discuss the activity and productivity measurements needed to demonstrate medical affairs impact.
Learn how Link Key Accounts helps account managers better understand their accounts and uncover new collaboration opportunities with health system and payor customers.
Senior Director, Strategy, Link Key Accounts
Senior Director, Strategy, Link
Biopharma leaders share how more visibility and access into patient, prescriber, and national data enables speed to market and commercial success.
Hear three different master data journeys at emerging and mid-sized biopharmas, and the role Veeva OpenData plays in improving field execution and supporting additional use cases.
Learn how to engage and educate rare disease patient populations, with expert tips for understanding the patient journey and cost-effective targeting.
Director, Patient Marketing
Director, Consumer Marketing
Senior Director, Crossix Analytics Services
Learn how Bayer built an in-house media and audience targeting strategy to scale positive results.
Senior Director, Media Activation
Head of Crossix Audience Segments
See how ZS leverages GenAI to boost customer engagement, streamline content, and reimagine the rep experience, all embedded seamlessly within Veeva.
Get content into the hands of stakeholders faster by learning how to automate medical content distribution across channels and geographies.
Senior Solution Consultant
Learn how to improve email campaign performance by understanding segmentation, personalization, and send time optimization. We’ll also share other best practices related to A/B testing, mobile, and email headers.
Product Manager
Find out how to effectively reach and engage with underserved audiences by leveraging marketing campaign insights.
Senior Director, Crossix Analytics Services
Get the most out of Veeva Align with these three features that you may not be using (but should!).
Senior Solution Consultant
Learn how a unified claims library with enhanced Auto-Linking capabilities (like improved matching and better text asset traceability) can help ensure compliance and speed.
Consultant
Learn how brands use patient engagement data to support field triggers in Veeva CRM.
Product Director
Discover how Link Key People helps you optimize your congress strategy and maximize engagement opportunities with the right experts at events.
Director, Strategy, Link Commercial US
Understand the key Vault CRM migration stages for emerging and mid-sized companies, and get practical advice to prepare your organization today.
Practice Director, Commercial Architecture
Vice President, Commercial Strategy
Get a preview of Vault Service Center and see how it provides a single view of HCP interactions across channels for a seamless customer experience.
Senior Product Manager
VP CRM Product Management
Find out how Madrigal created a data backbone that helped identify the right launch customers using Veeva Network, Veeva Nitro, and Veeva OpenData.
Senior Director, Data Strategy and Analytics
Director, Commercial Strategy
Principal Solution Consultant, Commercial
Learn how Pfizer identified and quantified the unmet needs of patients to drive meaningful impact measurements and define new field medical engagement strategies.
Lead, Internal Medicine Field Medical Group
Practice Manager, Analytics Business Consulting
Get tips for better enabling reps with a CRM experience tailored for more effective customer engagement.
Explore the user experience and latest innovations in Veeva’s Modular Content, spotlighting new features designed for ease of use and adoption.
Vice President, Product Management, Vault Commercial Content
Practice Manager, Commercial Content Business Consulting
Executives from AbbVie and Merck discuss Vault Medical’s central role in driving operational efficiencies within medical affairs and across the enterprise.
Senior Director, IT Medical Affairs, Safety, Quality and HEOR
Senior Director, Vault Medical Strategy
Claims are the foundation of a compliant, efficient content strategy, and a key step on the journey to modular content. Learn how to introduce and implement them.
Senior Director, GI Marketing Promotions
Director, Commercial Operations
Senior Manager, Commercial Content Strategy
Learn best practices for publishing, updating, and withdrawing CLM content from Vault PromoMats and Vault MedComms.
Group Manager, Product Expert, Commercial Content
Medical, commercial, and marketing leaders share how an enterprise approach to customer intelligence is boosting team productivity and resulting in better customer engagement.
Hematology Field Marketing Lead
Therapeutic Area Manager
US Medical Affairs Field Medical Excellence & Strategic Operations Group Lead
Senior Director, Strategy, Link
Biotech leaders explain how Link Key People helps them identify new experts and plan better engagements from pre-commercial through product expansion.
Associate Director, Medical Digital Strategy
Executive Director, CX and Advanced Commercial Capabilities
Associate Director, Strategy, Link Key People
Hear how emerging biotechs are using more complete claims data to commercialize from pre-launch to launch, and in-market to loss of exclusivity.
Principal
Senior Director, Field Marketing
Senior Director, Sales Force Effectiveness
Senior Director, Compass Strategy
Learn how to support pre-commercial and in-line brands with a modern data strategy that serves myriad commercial stakeholders and maximizes brand performance.
Director, Commercial Data Strategy and Governance
Director, Marketing Analytics and Insights
Vice President, Strategic Consulting, Compass
Learn how Astellas is simplifying its approach to reference data management by standardizing on a single mastered data source.
Lead, US Master Data Management
Practice Manager, Services, OpenData US
What does it mean to already be cookieless? Learn why first-party data and direct integrations are the foundation for future-proof marketing measurement in a changing media landscape.
Director, Crossix Analytics Partnerships
Marketing and analytics experts from UCB share insights and key learnings from their recent brand launch.
DTC Portfolio Marketing Head
Director, Crossix Analytics Services
Learn about the latest and greatest features in MyInsights that allow for a streamlined end-user experience.
Senior Technical Consultant
Learn how Vault MedInquiry’s built-in connectivity to other Veeva products unifies data, drives efficiency, and improves collaboration with cross-functional teams.
Principal Solution Consultant
Get a first look at how a modern data architecture reduces complexity and increases efficiency in combining data sets for deeper insights.
Senior Product Manager
From streaming and linear TV to online video, hear how biopharma brands are using a diverse set of TV and video tactics to reach patients.
Senior Product Expert, Crossix Analytics
Hear how top biopharmas are improving segmentation and targeting, and activating on customer insights derived from connected data.
Associate Director of Advanced Analytics
Director, Customer Engagement Effectiveness (Oncology Portfolio)
Vice President, Business Insights and Development
Hear how commercial leaders are using the latest HCP engagement data to shape their strategies and get a sneak peek at the HCP access insights in the next Veeva Pulse Field Trends report.
Start planning for greater sales and marketing alignment with this exclusive first look at Veeva Campaign Manager.
Senior Director, Product Management
VP CRM Product Management
Discover how Bristol Myers Squibb is leveraging Veeva technology and data to optimize cross-functional coordination, strengthen relationships with HCPs, and improve study outcomes.
Head of Patient, Site, and Medical Engagement – Drug Development IT
Associate Director, Clinical Trial Analyst
Practice Manager, Medical Business Consulting
Engagement Manager, Commercial Analytics Business Consulting
Karyopharm and Merck share how they organized their HCP universe for more effective event programming, a better attendee experience, and simple, accurate post-event reports.
Director/Business Partner, Commercial Systems
Events Product Line Lead
Director, Customer Onboarding
Director of Product Management
Top biopharma execs discuss the next wave of content innovation, exploring themes like the convergence of medical and promotional content, data and insights, and enhancing customer experiences.
Vice President, Digital Strategy and Product Operations
Vice President, Omnichannel Strategy and Operations
Chief Marketing Officer
Vice President, Commercial Content
Medical information leaders share key considerations for streamlining and scaling operations with Vault MedInquiry. Learn how they balanced must-haves and trade-offs to set the stage for long-term success.
Director, Business Technology Solutions
Medical Information AD
Senior Director, Vault Medical Strategy
Vault PromoMats experts share ways to optimize claims management for both promotional and scientific statements.
Director, Product Management
Consultant, Commercial Vault Professional Services
Early adopters of Link Medical Insights share how they are moving away from static quarterly reporting to dynamic interpretation of insights. Hear how they are transforming the end-to-end insights process and improving medical decision making.
Director, Medical Affairs Liver Health Central
Strategy Director, Link Medical Insights
Two biopharma leaders share why connected data and software are essential to creating seamless KOL interactions across clinical, medical, and commercial teams.
Hear how GSK and their media agency, PHM, leverage media insights to improve marketing performance across a portfolio of brands.
Senior Director, Commercial Analytics Center of Excellence
Director, Business Intelligence
senior director of Strategy for Crossix
Emerging biotechs discuss a framework for bringing in new reference and patient data to expand and accelerate commercialization.
Head, Commercial Operations
Director, Commercial Data Strategy
Director, Compass Strategy
With more internal data, customers, and therapeutic areas to support, what’s an IT leader to do? Find out how one biotech is expanding access to customer data and managing IDN hierarchies while increasing the speed of data using Veeva Network.
Making every marketing dollar count is especially important for emerging biotechs. Learn how smaller teams approach marketing analytics for the most effective patient engagement.
Associate Director, Consumer Marketing LYBALVI
Director, Crossix Analytics Services
Wednesday, May 8
See how you can improve the HCP experience and brand performance by increasing rep competence and confidence in the field with ACTO.
Learn how tier-based review in Vault PromoMats can help you shorten MLR review times by automatically routing content through a unique workflow based on a predefined set of criteria.
Practice Manager, Commercial Content Business Consulting
See how better prescriber-level data shapes more accurate territories and identify incremental opportunities.
Senior Director, Compass Strategy
Learn how Crossix provides holistic measurement across HCP and patient marketing using privacy-safe health data.
Director, Crossix Strategy
See how easy it is to load different types of data into Veeva Nitro with prebuilt connectors, including the new API addition.
Principal Solution Consultant, Commercial
Learn how Veeva is establishing a standard content taxonomy, adopting it in Vault PromoMats to pave the way for industry-wide standardization.
Senior Director, Commercial Content Strategy
Learn how the Link Insights Business Consulting team is taking traditional market research one step further by using advanced technologies, such as clustering, AI, and generative AI, with Veeva Link data.
Learn how brands use health audience segments to reach key patient audiences.
Senior Director, Audience Solutions
Get a closer look at upcoming Vault CRM Suite innovations and how they connect sales, marketing, and medical teams for greater impact.
General Manager, CRM Products
See the latest Vault PromoMats content innovations to simplify the user experience, increase speed, and enable reuse with modular content.
Vice President, Product Management, Vault Commercial Content
Learn more about the latest capabilities and future innovations across Vault Medical (MedComms and MedInquiry).
Senior Director, Product Management – Vault Medical
Get an inside look at the latest data and software innovations from Veeva Link Key People.
Associate Director, Product Management, Link Key People
See the latest Veeva Compass Suite innovations across patient, prescriber, and national data designed for complex therapies.
Vice President, Product & Data, Compass
Find out how the latest Veeva OpenData innovations, including its use of claims, DCR attachments, and proactive stewardship, are helping improve reference data accuracy.
Vice President, OpenData US
Learn about new innovations for Crossix measurement and audiences.
Vice President, Crossix Analytics Products
General Manager, Crossix Analytics
User Permissions are here in MyInsights Studio! See first-hand how to scale your adoption of MyInsights Studio across different therapeutic areas and teams.
Associate Product Manager
Explore how content modules streamline compliance and accelerate approval times in Vault PromoMats.
Solution Consultant
See how to send daily data from Compass Patient to CRM MyInsights to fuel faster field insights on diagnosed patients, HCP treatment trends, and more.
Team Lead, Commercial Analytics Business Consulting
Find out how to effectively reach and engage with underserved audiences by leveraging marketing campaign insights.
Senior Director, Crossix Analytics Services
Veeva CRM Events Management’s Business Rules Engine ensures compliance is the path of least resistance for event organizers. See how these rules simplify event administration in this overview.
Senior Product Manager, CRM Events Management
Learn best practices for synchronizing content compliantly between Vault PromoMats and Vault MedComms.
Product Manager
See how projected prescription and procedure data for retail and non-retail products informs more accurate forecasting and brand performance tracking.
Senior Product Manager
Learn how Link Key Accounts helps your market access teams identify and personalize engagement with new decision makers.
Senior Director, Strategy, Link Key Accounts
What does omnichannel look like in the context of medical affairs? And how should content fuel the experience? Join our panel of experts to learn what omnichannel in medical is, why it’s different, and how to build a strong foundation to support it.
Director, Medical Omnichannel Technology Solutions
Medical Digital Engagement, US Medical
Principal Consultant / Medical Content Lead, Global Business Consulting
Hear insights from Bayer on AI use cases across the content lifecycle.
Vice President, Digital Strategy and Product Operations
Vice President, Commercial Content
Preparing for brand launch? Get tips from Emergent and ONO on how to rapidly scale content for an omnichannel approach.
Senior Director, Marketing Operations and Training
Vice President, Business Operations
Senior Manager, Commercial Content Strategy
A global medical leader explains how she gained broad buy-in for Link Key People and enabled speedy adoption to achieve better KOL engagement worldwide.
Head of Field Medical Excellence
Director, Strategy, Link Commercial US
A common measurement currency can tie all HCP and direct-to-consumer interactions to health outcomes. Hear how brands are leveraging data to improve patient and HCP engagement across marketing touchpoints.
Director, Omnichannel Media
Vice President, Crossix Analytics Services
The Vault Platform is purpose-built for life sciences to provide greater agility with less complexity. Get to know its full capabilities in this detailed walkthrough.
Get the most out of Veeva CRM while you prepare for your Vault migration. Discover five essential capabilities already available to you.
Product Expert, CRM
Senior Product Manager
Get all of your Vault CRM implementation questions answered in this session designed for new Veeva customers.
Prepare for your Vault CRM migration with details on training offerings and timelines for Vault Platform Developer and Vault CRM Administrator, including the certification path.
Vice President, Training Services
Training Program Director
Take a closer look into the latest innovations in Compass Patient, such as connecting specialty, lab, and genomics data to the patient record, while keeping data clean, standardized, and fast.
Senior Director, Product, Compass Patient
Fewer clicks and faster response times are just some of the benefits of Vault MedInquiry’s FAQ and Standard Response automation. Learn how to get started with its newest capabilities.
Senior Product Manager, Vault MedInquiry
Principal Solution Consultant
Get a closer look at what’s new in Veeva Network, including its seamless integration with Vault CRM, proactive notification of data discrepancies, and simplified creation of HCO hierarchies.
Vice President, Product Management
Learn best practices you can integrate into your health targeting strategy to improve performance.
Head of Crossix Audience Segments
DIscover how simple it is to make sure field teams have the latest Veeva CRM data and content on their mobile devices without any downtime.
Explore efficient eCTD practices with the latest compliance package enhancements in Vault PromoMats.
Learn how to use prescriber volume data in Compass Prescriber and personal and non-personal promotional activity data to track and measure promotional response.
Senior Director, Product Management, Compass Prescriber & National
Learn how brands use patient engagement data to support field triggers in Veeva CRM.
Product Director
Find out how ODAIA’s AI solution, MAPTUAL, helps commercial teams select and focus on the right HCPs within CRM MyInsights.
The journey to digitize your SCP in MedComms starts with Scientific Statements. See how easy it is to get started.
Discover how Link Key Accounts with OpenData provides the connected data and deep account intelligence needed to hit the ground running in new therapeutic areas.
Senior Director, Strategy, Link Key Accounts
Director, OpenData SMB Strategy
Learn how to use claims rejections and reversals to identify patient cohorts facing access issues, analyzing both demographics and market access barriers.
Senior Health Data Analyst
Today’s HCPs are busier than ever. Here’s how the latest digital tools can help your field deliver the information HCPs need while being respectful of their time.
Solution Consultant
Explore how AI can use real-world clinical data to refine HCP and patient segments into custom content modules streamlined for rapid MLR approval.
Help MSLs identify the experts shaping clinical practice in their local area. We’ll show you how Link Key People enables more targeted engagements based on new patient population intelligence.
Associate Director, Strategy, Link Key People
Learn how brands use health audience segments to reach key patient audiences.
Senior Director, Audience Solutions
A top pharma shares insight into tier-based MLR approaches and how it can help streamline content review and accelerate content speed to market.
Learn how Amarin and Gilead established a scalable content foundation using Vault PromoMats’ DAM, an essential building block on the journey to omnichannel.
Operations Lead, Global Medical Affairs
Global Commercial Operations
Senior Director, Commercial Content Strategy
Leaders discuss the advantages of managing medical content and inquiry processes within a single Vault environment. Hear how their centralized approach is enabling more efficient dissemination of medical information.
Director, Commercial Enablement, Medical Affairs
Partnership and Technology Strategist
Senior Business Consultant, Global Medical Business Consulting
Get a deeper look at Accenture’s methodology for a seamless Vault CRM migration.
Managing Director
Director, Service Alliances
Explore best practices for moving customer data and integrations from Veeva CRM to Vault CRM with Veeva Network.
Director, Product Management
Learn how to find new HCPs, discover untapped territories, and provide timely field insights with Veeva Compass, OpenData, Align+, and MyInsights.
Director, Compass Strategy
Director, Strategy, Align+
Get a first look at how Events Management on the Vault Platform facilitates content management and supports more granular compliance controls.
Learn how Link Medical Insights can surface more insights, faster. Understand how Link’s industry-leading approach to tagging unstructured medical text can improve decision making across the enterprise.
Strategy Director, Link Medical Insights
Find out how the Link family of data applications integrates seamlessly with Veeva CRM and other Veeva products.
From Vault MedComms to Vault PromoMats, and PromoMats to Vault RIM, discover how Vault is driving better connectivity across commercial and regulatory.
Product Manager
Team Lead, Commercial Vault Services
Learn about Compass Prescriber and National innovations that expand visibility with projected prescription and procedure data, and make it easier to explore new market trends and find high volume prescribers.
Senior Director, Product Management, Compass Prescriber & National
Looking for a more accurate, complete, and consistent HCP email database? Get a closer look at the methods and best practices used by Veeva OpenData to achieve high email deliverability. We’ll also dive into our coverage of prescribing HCPs and its impact on audience reach and effectiveness.
Product Manager
Hear how biopharma brands are using a diverse set of TV and video tactics to reach patients.
Senior Product Expert, Crossix Analytics
Learn how to prioritize and group HCPs by HCP influence, prescribing potential and industry access through Veeva Data Cloud.
Team Manager, Commercial Analytics Business Consulting
Learn how your field teams can fulfill HCP requests even faster with Veeva CRM Engage’s remote signature capabilities.
Find out how artificial intelligence can streamline the development and verification of drug claims for promotional materials.
Learn how Crossix provides holistic measurement across HCP and patient marketing using privacy-safe health data.
Director, Crossix Strategy
Learn the critical success factors for optimizing medical content in CRM to build a foundation for omnichannel engagement.
Practice Manager, Medical Business Consulting
From response automation to purpose-built connections, learn how Vault MedInquiry leverages automation to streamline processes across the entire med info lifecycle.
Principal Solution Consultant
Get a first look at how a modern data architecture reduces complexity and increases efficiency in combining data sets for deeper insights.
Senior Product Manager
Find out how to effectively reach and engage with underserved audiences by leveraging marketing campaign insights.
Senior Director, Crossix Analytics Services
See how a new, centralized user interface on the iPad improves efficiency and navigation for successful event execution in Veeva CRM Events Management.
Learn how to increase efficiencies and drive Vault PromoMats adoption across your organization through insights, training, and change management.
Practice Manager, Content Management Services
See how projected prescription and procedure data for retail and non-retail products informs more accurate forecasting and brand performance tracking.
Senior Product Manager
Learn how brands use patient engagement data to support field triggers in Veeva CRM.
Product Director
Visualize the user experience of an HCP registration process on a brand portal using real-time integration with Veeva Network.
Product Manager
Learn how to find new event attendees and close out events faster by tapping into the power of OpenData with Events Management.
Learn how to connect field force and marketing touchpoints for better omnichannel engagement.
Director, Crossix Insights Platform
End Summit on a high note! Join the CRM leadership team as they share key takeaways and answer your questions in this interactive session.
General Manager, CRM Products
Executive Vice President, Commercial Strategy
Boehringer Ingelheim shares insights from their successful content effectiveness project, focusing on data integration, asset utilization measurement, and impact assessment.
Senior AD of Content Strategy and Impact
Vice President, Commercial Content Business Consulting
Empower field teams to make more data-driven decisions with a tailored user experience in Veeva CRM.
Principal Consultant, Commercial Strategy Business Consulting
Technical Practice Manager, MyInsights & Nitro
Learn how Veeva’s end-to-end, connected solutions help medical affairs work cross-functionally to improve operational efficiency and create a better stakeholder experience.
Vice President, Global Medical
Senior Solution Consultant
Get a first look at what Vault CRM means for Align and how together they deliver high-impact field execution.
Vault PromoMats experts share real-word approaches for actioning modular content and tips to get started.
Principal & Team Manager, Commercial Content Business Consulting
Senior Product Manager
Learn how to use longitudinal patient-level data to map HCP referrals, identify multi-specialty care teams, and enrich existing target lists.
Practice Manager, Analytics Business Consulting
Senior Manager, Compass Strategic Consulting
Learn how to use Veeva OpenData’s license validation, sample eligibility, and prescriptive authority data across your compliance and commercial operations.
Director, Product Management, OpenData NA
Explore how to best leverage the Crossix Measurement Suite to access deeper media insights and optimization opportunities.
Senior Director, Crossix Analytics Services
Product Director, Crossix Analytics