Pfizer: Increasing Targeting Effectiveness with Crossix Audience Segments
“We work with Crossix Audience Segments across nearly all Pfizer brands. From common disease states to rare conditions, we use Crossix to ensure that we're building out the right audience segments to find those unique patients.”
From engaging rare disease patients to promoting treatments for more common conditions, Freddie Dantus, director, audience optimization, shares how she implements health audience targeting across the full portfolio of Pfizer brands.
Learn five best practices to improve audience targeting.
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Creating a Successful Audience Targeting Strategy
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A Unified Audience Targeting Strategy Leads to a 46% Increase in Conversion Rate
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Campaign Optimization Strategies: Drive ROI and Reduce Media Waste with Health Audience Targeting
