Five Ways to Maximize the Impact of Scientific Communications

Scientific communication facilitates the rapid spread of evidence-based ideas into clinical practice. As medicines become more complex and physicians demand in-depth responses faster, life sciences companies need to respond quickly in order to create better experiences.

By centralizing all global medical content, they can communicate information more efficiently and help improve treatment outcomes.

Veeva Vault MedComms offers five easy-to-use features to help global medical affairs organizations manage the delivery of scientific information. All of these are standard capabilities of Vault MedComms and are available at no additional cost.

1. Centrally manage medical inquiry cases
   Medical inquiry case management helps administer medical information cases, contacts, and documentation from one central source. Go beyond just creating, reviewing, and distributing scientific information to also centrally managing responses to physician inquiries. Create new case contacts directly in Vault MedComms or sync automatically with Veeva Medical CRM. Log and track important details, see standard metrics, and get rich insights for medical inquiries. As part of the unified Vault platform, you can even capture adverse events or product quality complaints, helping to create more efficient interdepartmental communication processes.
   
2. Create custom medical inquiry tasks
   Vault MedComms helps ensure that complex medical inquiries are managed within your company-specified timelines and do not fall through the cracks. Simply send a custom task to the content creator aligned with the case and specify a due date. The owner can review and investigate directly from Vault MedComms, and search for pre-written responses or create new ones. The integrated timeline lets you manage the full approval process with complete tracking and visibility.
   
3. From global to local: reuse HEOR documents by adopting them to local markets
   Various groups within the global medical affairs group can easily adapt an approved document to local markets using Vault MedComms. For example, the Health Economics team can create a country-specific study based on a global value dossier. Simply use the existing document as a template for creating a local market version, then manage the review and approval process without affecting the globally-approved source document. Vault MedComms automatically tracks the relationship with the original source and provides visibility to all countries that have reused the same study.
   
4. Digital publishing of approved content directly to the physician portal
   Digital publishing gives medical affairs the ability to quickly publish approved scientific documents to digital channels, ensuring that HCPs always have access to the latest version. Get rich insights to see how often assets are viewed in each digital channel. Reports and dashboards allow you to see usage over time, by asset, asset type, and location.
   
5. Medical portal for scientific conferences
   Prepare field medical teams for an upcoming congress with a temporary medical portal focused on event-specific scientific posters and presentations. After content is approved, it is automatically made available to MSLs via the central portal. Field teams can review the content and access the science library for approved slide decks or posters. Capture rich insights and metrics to understand reach and impact of each asset. Easily withdraw the portal at the end of the conference and simply reactivate it in the following year with fresh scientific content.
   

Want to learn even more? Listen to BMS discuss how they centralized scientific content in order to optimize usage and interactions.