Six Hot Topics at the DAM for Life Sciences Forum

Jason Sundberg, Veeva, Director Vault PromoMats Strategy

Nearly 100 professionals focused on digital asset management (DAM) for life sciences gathered for the inaugural DAM for Life Sciences Forum. The day was filled with knowledge sharing, networking, and thought-provoking conversation on DAM in a heavily regulated industry. Here is a recap of the topics covered during the event:

1. Keith Liu and Victoria Sherriff-Scott from Klick Health kicked the day off with a discussion on adaptive content. Keith reviewed life sciences digital needs today, and also what will be required in the not so distant future – such as artificial intelligence and a robot who can detail to HCPs. Victoria talked about the challenge of reviewing each variation of adaptive content and shared strategies on how to overcome this obstacle with process and tools-based solutions.
2. Jay McMeekan gave us insight on Bayer’s move to a global content factory model powered by Vault PromoMats review and approval, and DAM. Jay demonstrated how Bayer got their stakeholders on board with a global content factory and content reuse strategy. Learn more “how to’s” and hear about the immense business benefits of the program when Jay presents at the 2018 Veeva Commercial and Medical Summit.
3. With modular content on the rise, Kitty Harrison from GSK outlined an approach to capture the various content types and categories that enable faster content creation. The concept of reusable content may not be a new one, but Kitty’s approach is unique as she shared how to separate content into smaller pieces and reassemble it on-the-fly. See Kitty’s quick-start “to do” list at the end of her presentation.
4. Intentional use of unlicensed content costs organizations hundreds to millions of dollars in fines. Theresa Daigle from Merck spent time reviewing the common usage rights mistakes and explained why metadata is key to successful rights management. She explored the roles of each stakeholder and provided a handy checklist to get you started.
5. John Tigh from North Highland gave a TED-like talk on what can go wrong during DAM implementations. He reviewed the four areas to inspect in your organization and gave practical tips to make sure you have a clear vision and objectives. Building a foundation with up-front planning is a critical component to the success of your DAM strategy.
6. We closed out the day with Bryan Cohen from Pfizer discussing the power of content and how a DAM can help drive impactful customer experiences. Bryan showed the audience the steps for building a business case for your executive team and going beyond that to clearly articulating the marketing business value. The ROI is rooted in reuse, agility, speed, and lowered marketing spend.

Thanks again to all the speakers and attendees for a great day of learning and networking!
View speaker presentations for more learnings from the 2017 DAM for Life Sciences Forum here.