2026 Commercial Summit

Veeva Commercial Summit - Sales, Marketing, Medical

Boston | May 19-20, 2026

Accelerate Impact with AI for the Industry

Register Now

Agenda

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Monday, May 18
11 a.m. - 7 p.m.

Registration Open
11 a.m. - 7 p.m.

Meetings, Workshops, and Networking
11:30 a.m. - 5:30 p.m.

Welcome Reception
5:30 p.m. - 7 p.m.
Tuesday, May 19
7 a.m. - 9 p.m.

Registration Open
7 a.m.

Breakfast
7 a.m. - 8:40 a.m.

Opening Keynote
9 a.m. - 10 a.m.

Zone Keynotes
10:30 a.m. - 11:20 a.m.

Hear the digital and agentic-first vision for Vault CRM with perspectives from industry leaders on how Veeva AI in Vault CRM is transforming their customer engagement.

Leaders who have pioneered AI for content share learnings and discuss value realized. Hear why this shift is truly reinventing MLR for next-gen marketing for the industry.

Medical impact delivered: See how Veeva is building the modern operating system for medical affairs to orchestrate medical excellence and improve patient outcomes.

Hear how leaders should prepare today for shifts in HCP and patient marketing over the next five years.

Learn from industry leaders how connected data is delivering deeper customer understanding, faster insights, and scalability across the globe.


Lunch and Connect
11:30 a.m. - 12:50 p.m.
Networking, Innovation Hub, and More

Roadmaps
1 p.m. - 1:50 p.m.

See Vault CRM’s Agentic AI roadmap and hear from customers driving impact with Veeva AI in Vault CRM.

Discover what’s next for PromoMats and how Veeva AI is shaping the future of content creation, review, and compliance for MLR and marketing.

Preview innovations and AI for Link Key People, Link Workflow, and Medical Insights. See how a top biopharma uses Link to improve cross-functional planning and scientific exchange.

Explore the future of Vault Medical; hear about upcoming innovations and Veeva AI Agents across the lifecycle of evidence generation, publications, scientific content, and inquiry management.

Learn about innovations in Crossix Measurement and Crossix Audience Segments.

Hear the latest innovations across the Data Cloud portfolio powering new patient and HCP identification, revenue, and bottom-line efficiency.


Connect
2 p.m. - 2:50 p.m.
Innovation Spotlights, Networking, Demos, and More

Explore how agentic AI built directly in the core workflows of Vault CRM transforms HCP engagement and increases field productivity.

Discover how Claims Agent and agentic MLR help assist in streamlining the reviewer experience.

Join us for an interactive session to go behind the scenes with an early adopter of Veeva AI for PromoMats. Learn best practices for standing up AI and initiating change in your organization.

See a live demo of how Link Key People and Link Workflow facilitate cross-functional collaboration to maximize impact with priority KOLs.

Get a closer look at Veeva Publications, a new, integrated application for managing the end-to-end publications process from strategy to submission.

Best practices for privacy-safe marketing measurement and health audience targeting.

Discover how Vault CRM Suite innovations advance unified, customer-centric engagement. Explore how actionable data and AI agents in CRM improve field efficiency.

See how AI-identified Medical Themes in Veeva Medical Insights uncover signals to improve decision-making.

Get a first look at Veeva Grants, a new application that supports the administration of evidence generation, research, and grants programs.


Sessions
3 p.m. - 3:50 p.m.

Hear how a top biopharma is building an integrated user experience for strategic account managers to quickly surface key insights and enhance collaboration across teams.

Learn how Vault CRM Campaign Manager is optimized for biopharma marketers and helps them orchestrate HCP engagement across channels.

Customers live on Veeva AI for PromoMats share thoughtful approaches to embedding AI into ways of working.

Veeva experts outline practical approaches to standardizing references and product data across Veeva RIM, PromoMats, and MedComms Vaults.

Industry leaders discuss the value of connecting upstream evidence generation with downstream education — and how they are doing it in practice.

Uncover how to use Crossix data for strategic planning, investment validation, and tactical optimizations.

Hear how standardized insights and precise HCP targeting drive more effective customer engagement.

Learn from organizations in the rare market space how modern data allowed them to uncover new patients, optimize field teams and inform strategic planning.

Industry leaders share how recent innovations in OpenData improve trust, reduce data change requests, and enable better field execution.

Data leaders share ‘the art of the possible’ for integrating Link data to uncover new customer insights, transform analytics, and drive business processes.

A top biopharma shares how it redefined segmentation and targeting using Veeva HCP Access. See how an industry view of HCP access helps field teams find high-value HCPs, focus efforts, and drive measurable growth.

Hear how a leading biopharma launching in a competitive space utilized modern patient data to identify and engage eligible patients ahead of competitors.


Connect
4 p.m. - 4:20 p.m.
Innovation Spotlights, Networking, Demos, and More

Experience how Vault CRM Campaign Manager combines the field’s tactical knowledge and the home office’s strategic market insights to tailor a campaign for HCP needs.

Learn how Veeva Commercial Insights analyzes call notes from CRM as well as commercial insights captured by field teams. See how it uses AI to create tailored reports for commercial leaders.

Discover how Reviewer Queue improves MLR efficiency by making review tasks clear.

Join us for an interactive session to go behind the scenes with an early adopter of Veeva AI for PromoMats. Learn best practices for standing up AI and initiating change in your organization.

Learn more about our product approach for Veeva AI and what to expect from applications agents coming to Vault Medical this year.

See how Vault CRM, Link Key People, Link Workflow, and Medical Insights connect to find the right KOLs, plan engagements, and capture insights, while creating enterprise visibility.

Hear how to connect insights across field and promotional channels to validate marketing impact.

Experts share new targeting and measurement tools designed to improve HCP engagement.

Learn how claims-based scoring, agentic AI data curation, and an upgraded research model create affiliations that reflect what teams actually see in the field.

Learn how Link Key Accounts helps your field teams identify decision makers at hospitals and payers to accelerate prescriptions and remove barriers to access.

See how field teams can boost HCP promotional response by choosing the right mix of calls, video calls, and email based on how HCPs respond across biopharma.


Sessions
4:30 p.m. - 5:20 p.m.

Discover why small to mid-size biopharmas chose Vault CRM, why now is the right time to migrate, and impact on GTM capabilities and operations.

Learn how a top biopharma moved from isolated AI pilots to a scalable, standardized agentic ecosystem while enabling flexibility for custom agent use cases.

A biopharma team shares why they moved away from complex customization within their content ecosystem and shifted to best practices to improve speed, scalability, and gain a competitive edge.

Leaders share how MedInquiry is helping them improve operational efficiency and deliver a superior engagement in the age of AI.

Learn how Link, Medical Insights, and Vault CRM connect to optimize KOL engagement. Hear how industry leaders are building KOL relationships and ensuring organizational alignment.

A leading biopharma brand and its media agency discuss the use of precise audience targeting to bring brand strategy to life and gain a competitive advantage.

Industry leaders share how they align teams to standardize processes, increase data adoption, and improve media efficiency.

Learn how field alerts powered by modern data helped a leading biopharma drive increases in new patient capture and accelerate ROI.

Hear how industry leaders use deep data on hospital and payer decision makers to drive formulary uptake and accelerate commercial success.

Learn how Data Cloud Basics enables small and medium sized biopharmas to leverage a modern foundation with zero data trade-offs.


Evening Event
5:30 p.m. - 9 p.m.
Wednesday, May 20
7 a.m. - 4:30 p.m.

Breakfast
7 a.m. - 8:45 a.m.

Sessions
9 a.m. - 9:50 a.m.

Hear how a customer went live with multiple brands in only a few months, and learn about upcoming Patient CRM enhancements to achieve better patient care.

Learn Vault CRM migration key considerations and gain practical advice from small and mid-size companies who have successfully transitioned.

Learn how important it is to gain alignment across reviewers, marketers, and operations to ensure your organization adopts and values Veeva AI.

Hear how an enterprise biopharma aligned teams and processes to drive speed, coordination, and confidence across complex launches.

Hear how industry leaders use Veeva Medical Insights to capture, synthesize, and share insights across their organization to drive action and improve patient outcomes.

Hear how top biopharmas are restructuring their medical content models in MedComms, adopting the digital SCP framework to track scientific narratives in the content lifecycle.

Learn how an emerging biotech built an analytics playbook to support multiple brand indications.

Video experts share best practices for a holistic approach to video activation and measurement.

By leveraging the Data Cloud, learn how a leading biopharma is able to generate true utilization views for account based targeting, addressing a long standing market gap.

Learn how the latest OpenData innovations reduce DCRs and simplify enterprise adoption through a new global data model, claims-based affiliations, and agentic AI data curation.

Explore the latest data and product innovations, including AI-powered insights, that help key account managers identify new decision makers and stay informed.


Connect
10 a.m. - 10:50 a.m.
Innovation Spotlights, Networking, Demos, and More

Get an inside look at how Vault Patient CRM empowers patient-focused teams with workflows, data, and content on one unified, connected platform.

Discover new X-Pages capabilities that simplify and streamline Studio processes, making it easier to deliver personalized, vital information to the field.

See how emerging biopharma teams are beginning their journey with Veeva AI and where it’s initially making the biggest impact.

Join us for an interactive session to go behind the scenes with an early adopter of Veeva AI for PromoMats. Learn best practices for standing up AI and initiating change in your organization.

See how the SCP works as the single source of scientific truth in MedComms, and learn best practices to optimize its capabilities across the content lifecycle.

Change management is the ultimate enabler of AI adoption and impact. Hear best practices for tackling AI readiness across people, processes, and platforms.

Learn how to measure cross-screen advertising across linear TV, streaming platforms, and online video.

Discover how Link Workflow for Congresses streamlines planning for better cross-functional coordination, and see how it connects with Link Key People to increase team efficiency.

See how MedInquiry and Veeva AI combine to deliver a powerful new user experience with agentic case processing and learn how to effectively prepare for implementation.


Sessions
11 a.m. - 11:50 a.m.

Explore upcoming innovations across Vault CRM that enable customer-centric, intelligent, and connected omnichannel engagement.

See how an industry leader redesigned their operating model for promotional and peer-to-peer HCP interactions to maximize impact while maintaining compliance.

Hear how a top biopharma applied lessons learned and proven approaches to build a scalable, reliable model for claims management.

See how Process Monitor and process reporting provide visual insights and metrics to identify bottlenecks, optimize processes, and measure the impact of PromoMats initiatives including Veeva AI.

Hear how a top biopharma’s Congress Excellence function brings discipline, ownership, and strategic intent to congress engagement planning — and the critical role that Link Workflow plays.

Gain practical insights from leaders on the operating shifts and change strategies turning complex, fragmented activities into coordinated execution — and demonstrate measurable impact.

In oncology, every touchpoint matters. A top biopharma discusses audience targeting and shares how they evaluate campaign performance.

Best practices to get the most out of your test-and-learn pilot, including KPIs, optimization frameworks, and cost considerations.

Discover how Compass Prescriber provides multi-indication market visibility, setting you up for a successful launch

Discover how a new global data model and modern data access simplify enterprise adoption and accelerate AI and analytics initiatives.


Lunch and Connect
12 p.m. - 1:20 p.m.
Networking, Innovation Hub, and More

Sessions
1:30 p.m. - 2:20 p.m.

Find out what’s new in Veeva Network, including AI, OneKey, and solving the hierarchy management problem.

Discover key technical capabilities of the Vault Platform and learn how to leverage those capabilities for deeper customer engagement.

Hear how recent innovations and upcoming enhancements to Vault CRM Align streamline field planning processes and enable high-impact field deployment.

Hear how a leading biopharma embeds its customer service directly in CRM to strengthen this pull channel, provide a great customer experience, and enable seamless handoffs between sales and service.

Discover how innovations like eCTD Redline Annotations, Tier-Based Reviews, and Content Similarity are transforming MLR and accelerating the path to approved content.

Learn how emerging biopharma teams set up claims to support launch readiness and scalability.

Discover how Link Key People, Link Workflow, and Medical Insights connect to find KOLs, plan engagements, and capture insights, while creating visibility across teams and functions.

Master the building blocks to maximize your Vault Medical investment. Learn how to implement MedComms and MedInquiry features for immediate operational impact.

Understand how identity management and the distribution food chain impact audience segment performance.

Learn Veeva’s point of view of data linking and stacking, the pro’s and con’s of each, and what we are seeing industry wide.


Connect
2:30 p.m. - 3:20 p.m.
Innovation Spotlights, Networking, Demos, and More

See how Network’s hierarchy management capabilities drive more impactful HCP interactions.

See how to create optimal territory boundaries with OpenData and Territory Designer for visual affiliations.

Watch how HCPs’ service inquiries transform into memorable conversations across all customer-facing teams with the help of Vault CRM and Service Center.

Join us for an interactive session to go behind the scenes with an early adopter of Veeva AI for PromoMats. Learn best practices for standing up AI and initiating change in your organization.

Learn how to develop and activate health audience segments tailored to your specific brand, product, and strategy.


Sessions
3:30 p.m. - 4:20 p.m.

Join Veeva leaders as they share key takeaways and actionable insights from Summit.

See what’s possible with custom agents that can be easily built on the platform to address unique business needs.

Learn how teams establish digital asset management (DAM) as a single source of truth for approved assets to drive content reuse.

See how Vault CRM is evolving to support the future of scientific engagement in a roadmap session designed for medical affairs.

Learn about the Veeva Connections supporting shared processes and facilitating compliant R&D and commercial collaboration in Vault Medical.

Hear how biopharma brands are diversifying media tactics to reach patients.

Where Commercial and Medical Leaders Meet

Boston | May 19-20, 2026

Register Now