2026 Commercial Summit

Veeva Commercial Summit - Sales, Marketing, Medical

Boston | May 19-20, 2026

Accelerate Impact with AI for the Industry

Register Now

Agenda

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Monday, May 18
11 a.m. - 7 p.m.

Registration Open
11 a.m. - 7 p.m.

Meetings, Workshops, and Networking
11:30 a.m. - 5:30 p.m.

Welcome Reception
5:30 p.m. - 7 p.m.
Tuesday, May 19
7 a.m. - 9 p.m.

Registration Open
7 a.m.

Breakfast
7:30 a.m. - 8:40 a.m.

Opening Keynote
9 a.m. - 10 a.m.

Zone Keynotes
10:30 a.m. - 11:20 a.m.

Hear the digital and agentic-first vision with perspectives from industry leaders on how Veeva AI in Vault CRM is transforming their customer engagement.

Matt Farrell Veeva
President, Commercial Cloud
Arno Sosna Veeva
President, CRM Suite

Leaders pioneering AI for content share learnings and value realized. Hear why this shift is reinventing MLR for next-gen marketing.

Mark Burns Avidity Biosciences, A Novartis Company
Director, Marketing Operations
Kevin Rose Boehringer Ingelheim
Executive Director, Content Excellence
Pooja Lal Veeva
Vice President, Commercial Content

Medical impact delivered: See how Veeva is building the modern operating system for medical affairs to orchestrate medical excellence and improve patient outcomes.

Christoph Bug Veeva
Vice President, Global Medical
Patrina Pellett MSL Mastery
Co-CEO
Jeremy Pincus GSK
Vice President, Medical Digital and Tech
Roy Palmer Vertex
Medical Information, Technology and Innovation Lead

Hear how leaders should prepare today for shifts in HCP and patient marketing over the next five years.

Sarah Caldwell Veeva
General Manager, Crossix
Kate Gattuso Duffy Pfizer
AI Omnichannel Orchestration Product Lead

Learn how two global biopharmas turn high-scale data into actionable field insights. Discover how to eliminate guesswork and accelerate launch timelines with AI-driven insights that transform administrative burdens into a decisive competitive advantage.


Lunch and Connect
11:30 a.m. - 12:50 p.m.
Networking, Innovation Hub, and More

Roadmaps
1 p.m. - 1:50 p.m.

See Vault CRM’s Agentic AI roadmap and hear from customers driving impact with Veeva AI in Vault CRM.

Arno Sosna Veeva
President, CRM Suite
Kavitha Parthasarathy Corcept
Vice President, Market Intelligence and Decision Sciences

Discover what’s next for PromoMats and how Veeva AI is shaping the future of content creation, review, and compliance for MLR and marketing.

Rolando Sa Veeva
Vice President, Product Management, Commercial Content

Preview innovations and AI for Link Key People, Link Workflow, and Medical Insights. See how they provide deep data and insights to accelerate your assets

Chris Riley Veeva
Product Manager, Link
Justus Hagemann Veeva
Product Manager
Tim Schröder Veeva
Product Management, Veeva Insights

Explore the future of Vault Medical; hear about upcoming innovations and Veeva AI Agents across the lifecycle of evidence generation, publications, scientific content, and inquiry management.

Carlos Martelo Veeva
Vice President, Product Management, Vault Medical

Learn about innovations in Crossix Measurement and Crossix Audience Segments.

Nina Kirshenbaum Veeva
Vice President Product
Joshua Bazile Veeva
Director, Crossix Strategy

Hear the latest innovations across the Compass Suite powering new patient and HCP identification, revenue, and bottom-line efficiency.

Lindsey Lofgren Veeva
Vice President of Product, Compass

Explore the latest data and product innovations, including AI-powered insights, helping key account managers identify new decision makers and stay informed.

Catherine Wright Veeva
Director, Product Management, Link

Connect
2 p.m. - 2:50 p.m.
Innovation Spotlights, Networking, Demos, and More

Explore how agentic AI built directly in the core workflows of Vault CRM transforms HCP engagement and increases field productivity.

Carly Whitaker Veeva
Senior Solution Consultant, Commercial

Get a closer look at Veeva Publications, a new, integrated application for managing the end-to-end publications process from planning to submission.

Matt Porter Veeva
Principal Solution Consultant

Hear how to connect insights across field and promotional channels to validate marketing impact.

Tim Medeiros Veeva
Director, Crossix Services

Improve deliverability with OpenData Email enhancements in validation, authentication, and scoring. Maximize reach using a multi-layered framework that treats email data as a dynamic, high-quality asset for engagement.

Rudy Gomez Veeva
General Manager OpenData Email U.S.

See how field teams can boost HCP promotional response by choosing the right mix of calls, video calls, and email based on channel success rate across biopharma.

Dan Kallman Veeva
Vice President, Product Management

Sessions
3 p.m. - 3:50 p.m.

Hear Veeva’s vision for orchestrating customer journeys and how customers are delivering real results today.

Tom Marvel Veeva
Senior Director, Product Management Vault CRM Campaign Manager
Paul Shawah Veeva
Executive Vice President Strategy, Campaign Manager

Customers live on Veeva AI for PromoMats share how they are embedding AI to accelerate the delivery of complaint content.

Tareek Turner Boehringer Ingelheim
Associate Director, HPRC and Content Personalization/Automation
Jason Benagh Moderna
Director, Global Marketing Operations
Alexis Cohen Veeva
Vice President, Global Content Business Consulting

Veeva experts share practical approaches to standardizing references and product data across Veeva RIM, PromoMats, and MedComms.

Liz Campbell Veeva
Senior Consultant, Commercial Content
Heather Chan Veeva
Senior Product Manager, Vault Medical

Learn how to align deep scientific insights with real-world claims data to ensure your medical education reaches the right stakeholders, whether you are launching or optimizing engagement for a mature brand.

Industry leaders discuss the value of connecting upstream evidence generation with downstream education — and how they are doing it in practice.

Allie Reynolds Veeva
Vice President, Vault Medical Strategy
Jason Howard Boehringer Ingelheim
Global Integrated Medical Communications Pillar Lead
Sonja Rivera Merck
Senior Director, Global Medical and Evidence Generation Operations

Brand leaders share how they leverage real-time marketing analytics data to optimize HCP and DTC campaigns, prove ROI, and secure future budgets.

Garrett Lyons Veeva
Director, Crossix Strategy
Nina Binetti Braeburn
Vice President, Marketing

Video experts share best practices for a holistic approach to video activation and measurement.

Jeff Mendelsohn Amazon Ads
Principal Business Lead
Kaitie Coghlan NBCUniversal
Senior Vice President, Data & Collaboration
Cullen Deady Publicis
Senior Vice President, PMX Lift
Jessica Daigle Veeva
Head of Crossix Audience Segments

A top biopharma shares how it redefined segmentation and targeting using Veeva HCP Access. See how an industry view of HCP access helps field teams find high-value HCPs, focus efforts, and drive measurable growth.

Learn how leaders build AI-ready data foundations to scale innovation. Discover proven strategies for ensuring the accuracy, granularity, and consistency needed for modern AI use cases.

Learn how top biopharmas identify more new patients and accelerate ROI using faster and more relevant alerts with Veeva Compass.

Johanna Mason GSK
Digital Orchestration and Enablement Lead – Oncology
Cris Costa KalVista Pharmaceuticals
Senior Director, Data Strategy, Operations & Analytics
Ed Park Veeva
Vice President, Strategy, Compass
Jordyn Nally Veeva
Principal, Analytics Business Consulting

Connect
4 p.m. - 4:20 p.m.
Innovation Spotlights, Networking, Demos, and More

Experience how Vault CRM Campaign Manager combines the field’s tactical knowledge and the home office’s strategic market insights to tailor a campaign for HCP needs.

Hannah Sitzmann Veeva
Solution Consultant

See how Vault CRM, Link Key People, Link Workflow, and Medical Insights connect to find the right KOLs, plan engagements, and capture insights, while creating enterprise visibility.

Claire Stoffel Veeva
Solution Consultant

Learn how to measure cross-screen advertising across linear TV, streaming platforms, and online video.

Georgina Thornton-Clark Veeva
Director, Crossix Strategy

Discover how agentic data curation solves the #1 hurdle to scaling AI: data quality. See how specialized agents automate sourcing and validation for broader coverage, deeper insights, and faster team updates.

Ryan Sowers Veeva
Vice President, OpenData

Sessions
4:30 p.m. - 5:20 p.m.

See the latest Vault CRM Events Management innovations that help connect your events to more channels and reduce manual compliance steps with AI agents.

Ani Petkova Veeva
Associate Director, Commercial Strategy

Discover why small to mid-size biopharmas chose Vault CRM, why now is the right time to migrate, and impact on GTM capabilities and operations.

Andy Fuchs Veeva
Vice President, Strategy, North America Commercial
Saket Malhotra BioMarin
Global Head of Commercial Digital
Anusha Perera Acadia Pharmaceuticals
Senior Director, IT
Andrew Bogie Curium
Senior Director, Commercial Operations

Learn why large biopharmas are modernizing their commercial foundation with Vault CRM to better manage complex customer engagements and optimize performance across mature brands.

Chirag Desai Genentech
Executive Director, Digital Customer Engagement

Learn how Novo Nordisk moved from isolated AI pilots to a scalable, standardized agentic ecosystem while enabling flexibility for custom agent use cases.

Kris Marquardsen Novo Nordisk
External PromoMats SME
Emma Hyland Veeva
Vice President, Commercial Content, Europe

A biopharma team shares why they moved away from complex customization and adopted best practices to improve speed and scalability.

Joshua Hebert Veeva
Principal Consultant, Commercial Content
Jordan Tieman Veeva
Senior Manager, Commercial Content Strategy

Industry experts and med info leaders share insights in an interactive, rapid-fire format on what it takes to meet customer expectations in an AI-first information landscape.

Callum Hawes Veeva
Senior Director, Vault Medical Strategy
Enzo Torino BioNTech
Director, Business Partner – Medical Affairs
Sarah Snyder, PharmD MSL Mastery
Co-CEO

Learn how Link, Medical Insights, and Vault CRM connect to optimize KOL engagement. Hear how industry leaders are building stronger KOL relationships and ensuring organizational alignment.

Robert Kersting, PharmD, BCMAS Bristol Myers Squibb
Vice President, Global Head, Medical Engagement Excellence
Gill Butler Veeva
Vice President, Strategy, Link Global Strategic Accounts

Industry leaders share how they use analytics to standardize processes, increase data adoption, and improve media efficiency.

Hear how standardized PLD insights and precise HCP targeting drive more effective customer engagement.

Tommy Stephens BridgeBio
Associate Director, Commercial Analytics
Michael Ramadei Veeva
Vice President, Crossix Strategy

Discover how modern patient data gives biopharmas greater visibility to identify and engage eligible patients ahead of competitors.

Dan Kim Merz Therapeutics
Head of Commercial Analytics & Sales Operations
Mitchell Freidberg Unicycive Therapeutics
Vice President, Commercial Business Operations
Hassam Baig Veeva
Senior Director, Compass Strategy
Natalie Hill Veeva
Vice President, Compass Solution Consulting

Hear how large and emerging biopharmas use deep data on hospital and payer decision-makers to drive formulary uptake and accelerate commercial success.

Adam Malota Pacira BioSciences
Director, Omnichannel Marketing / Change Management
Jenny Rudolph Boehringer Ingelheim
Associate Director, Payor Access Marketing
Ally Bershadsky Veeva
Strategy Lead, Link Key Accounts

Top biopharmas share how they navigate complex HCO hierarchies to drive field success. Master affiliation data to unlock deeper insights and execute more coordinated engagement strategies.


Evening Event
5:30 p.m. - 9 p.m.
Wednesday, May 20
7 a.m. - 4:30 p.m.

Breakfast
7:30 a.m. - 8:45 a.m.

Sessions
9 a.m. - 9:50 a.m.

Hear how a customer went live with multiple brands in only a few months, and learn about upcoming Patient CRM enhancements to achieve better patient care.

Ryan Donk Veeva
Vice President, Commercial Strategy, Patient CRM
Egor Zhelezovskiy Veeva
Senior Director, Product Management Patient CRM

Learn how to integrate your AI solutions into Vault CRM to deliver contextual, intelligent engagement. See examples from IQVIA and Databricks demonstrating how an open and flexible platform enables you to extend capabilities and maximize the value of your AI investments.

Arno Sosna Veeva
President, CRM Suite

Learn Vault CRM migration key considerations and gain practical advice from small and mid-size companies who have successfully transitioned.

Natraj Mowdhgalya Veeva
Director Commercial Architecture & Technical Services
Julie Finnegan Keenova
Associate Director of IT, Global Commercial Operations
Leanna Barthold Pacira BioSciences
Director, Sales Operations
Gibby Katigbak Ionis Pharmaceauticals
Director, Field Technology

Explore how Bristol Myers Squibb achieves cross-functional alignment by connecting commercial ambition with operational readiness to streamline the MLR experience.

Kyle Lyon Bristol Myers Squibb
Associate Director, Commercial Regulatory Affairs Operations
Christian Furler O’Brien Bristol Myers Squibb
Director, U.S. Promotional Review Process (PReP), Label & Launch Operations
John Masterson Veeva
Assistant Vice President, Core Content Processes, Global Content Business Consulting

Hear how an enterprise biopharma aligned teams and processes to drive speed, coordination, and confidence across complex launches.

Kristi Sanford, JD, MBA UCB
Head of U.S. Clearance Operations and Peer Education
Bidisha Mishra Veeva
Assistant Vice President, Content Business Consulting

Hear how industry leaders use Veeva Medical Insights to capture, synthesize, and share insights across their organization to drive action and improve patient outcomes.

Mike Soper Astellas
Director, Global MA Data Capabilities, Medical Insights & AI
Drew Rockett Bayer
Senior Director, Medical Affairs, Insights & Analytics
Nick Armstrong Chiesi USA
Head of U.S. Medical Affairs Operations
Manuel Moeller Veeva
Vice President, Veeva Insights Strategy

Hear how top biopharmas are restructuring their medical content models in MedComms, adopting the digital SCP framework to track scientific narratives in the content lifecycle.

Shai Blackwell Veeva
Principal, Medical Lead – Global Business Consulting
Jennifer Ghith, MS, MBA GSK
Senior Director, Channel Integration and Analytics Team Lead
Sajidali AstraZeneca
Director, Digital Acceleration, Oncology Medical

Best practices for defining HCP and consumer measurement groups and KPIs, including DSP inventory, health audiences, and portfolio-level insights.

Meg Barnett Veeva
Director, Crossix Strategy
Julia Rocchio Veeva
Senior Manager, Crossix Services

Sanofi discusses how they use precise audience targeting to reach their core patient in innovative ways.

Kati Rizzi Sanofi
Associate Director, Media Strategy & Planning
Cecilia Zhu Veeva
Solutions Consulting Senior Director, Crossix Audience Segments

Learn from organizations in the rare disease space how modern patient claims data allows them to uncover new patients, optimize field teams, and inform strategic planning.

Explore how new data and AI innovations in Link will accelerate engagement and power AI initiatives for the industry.

Chris Riley Veeva
Product Manager, Link

Learn how the latest OpenData innovations reduce DCRs and simplify enterprise adoption through a new global data model, claims-based affiliations, and agentic AI data curation.

Todd Bellemare Veeva
General Manager, OpenData US
Rudy Gomez Veeva
General Manager OpenData Email U.S.
Ryan Sowers Veeva
Vice President, OpenData

Connect
10 a.m. - 10:50 a.m.
Innovation Spotlights, Networking, Demos, and More

Get an inside look at how Vault Patient CRM empowers patient-focused teams with workflows, data, and content on one unified, connected platform.

Donna Ferretti Veeva
Solution Consultant

Learn how emerging biopharma teams are beginning their journey with Veeva AI and where a streamlined approach can make the biggest impact.

Jamie Torres Veeva
Assistant Vice President, Content Strategy, Global Content Business Consulting

Gain a deeper understanding of target patients with connected health, media, and consumer data.

James Miller Veeva
Vice President Strategy

Learn how claims-based scoring, agentic AI data curation, and an upgraded research model create affiliations that reflect what teams actually see in the field.

Ryan Sowers Veeva
Vice President, OpenData

See how AI-identified medical themes in Veeva Medical Insights uncover signals to improve decision-making.

Isabella Kredlow Veeva
Senior Director Strategy, Link Commercial US

See prescriber-level insights brought to life in CRM for your oncology sales reps.

Anthony Billinger Veeva
Senior Director, Compass Strategy

Sessions
11 a.m. - 11:50 a.m.

Learn how to distill complex industry data insights into clear field opportunities to empower field teams to drive measurable outcomes.

Travis Hoh Veeva
Director, Nitro Strategy

Following the Agentic AI roadmap, see more innovations across Vault CRM that enable customer-centric, intelligent, and connected omnichannel engagement.

Cindy Chiang Veeva
Senior Vice President, Vault CRM Product Management

Hear how two biopharmas turned lessons learned into a scalable and reliable model for claims management.

See how Process Monitor and process reporting provide visual insights and metrics to identify bottlenecks, optimize processes, and measure the impact of PromoMats initiatives, including Veeva AI.

Amos Kendall Veeva
Senior Product Manager, Vault Platform
John Masterson Veeva
Assistant Vice President, Core Content Processes, Global Content Business Consulting

Hear how Bristol Myers Squibb’s Congress Excellence function brings discipline, ownership, and strategic intent to congress engagement planning — and the critical role that Link Workflow plays.

Michael Doyle Bristol Myers Squibb
Director, Congress Innovation, Operations & Capabilities
Sarah Rice Veeva
Director, Link Workflow Services
Sarah Rice Veeva
Director, Link Workflow Services

Gain practical insights on the operating shifts and change strategies for turning complex, fragmented activities into coordinated execution — and demonstrate measurable impact.

Dani Pagnan Veeva
Engagement Manager, Medical Business Consulting
Jens Hildebrandt Bayer
Medical Impact Lead, Executive Director, Medical Affairs

Learn how argenx built an analytics playbook to support their DTC launch strategy for multiple brand indications.

Aidan Boswick Veeva
Vice President, Crossix Services
Jasmin Hamm argenx
Director, Patient Marketing

Best practices to get the most out of your test-and-learn pilot, including KPIs, optimization frameworks, and cost considerations.

Luke Herman Veeva
Solutions Consulting Director, Crossix Audience Segments
Cat Llibre Veeva
Director, Crossix Strategy

Addressing long-standing gaps in HCP utilization views is no longer just a technical hurdle, it’s a financial imperative. Learn how one biopharma leveraged the connected Data Cloud ecosystem to identify a $500M market opportunity.

Anthony Billinger Veeva
Senior Director, Compass Strategy

Data leaders share ‘the art of the possible’ for integrating Link data to uncover new customer insights, transform analytics, and drive business processes.

Learn how a new global data model and modern data access simplify enterprise adoption and accelerate AI and analytics initiatives.

Todd Bellemare Veeva
General Manager, OpenData US
Jon D’Annunzio Veeva
Practice Manager, OpenData US Services

Lunch and Connect
12 p.m. - 1:20 p.m.
Networking, Innovation Hub, and More

Sessions
1:30 p.m. - 2:20 p.m.

Explore key technical capabilities of the Vault Platform and learn how to leverage them for deeper customer engagement.

Natraj Mowdhgalya Veeva
Director Commercial Architecture & Technical Services

Explore what’s new in Veeva Network MDM for simplified data management.

Ed Reilley Veeva
Director, Network MDM Strategy
Miki Milicevic Veeva
Vice President, Product Management

Hear how recent innovations and upcoming enhancements to Vault CRM Align streamline field planning processes and enable high-impact field deployment.

Alex Hryhorowych Veeva
Director, Commercial Strategy, Align
Krista McBrearty Veeva
Vice President, Product Management

Hear how a leading biopharma embeds its customer service directly in Vault CRM to strengthen this pull channel, provide a great customer experience, and enable seamless handoffs between sales and service.

Bill Devlin Veeva
Senior Product Manager
Stefan Orphal Veeva
Director Strategy, Vault CRM Service Center

Discover how innovations like eCTD Redline Annotations, Tier-Based Reviews, and Content Similarity are transforming MLR and accelerating the path to approved content.

Simonne Sienra Veeva
Principal Business Consultant, Global Content Business Consulting
Jocelyn Trisic Veeva
Senior Product Manager

Explore how emerging biopharma teams set up claims to support launch readiness and scalability.

Matt Brinkley Veeva
Product Expert
Andrew Tait Veeva
Product Expert, Commercial Content

Master the building blocks to maximize your Vault Medical investment. Learn how to implement MedComms and MedInquiry features for immediate operational impact.

Ally Shearon Veeva
Consultant
Jeremy Barnard Veeva
Senior Solution Consultant

See how Vault CRM is evolving to support the future of scientific engagement in a roadmap session designed for medical affairs.

Cindy Chiang Veeva
Senior Vice President, Vault CRM Product Management

Understand how identity management and the distribution food chain impact audience segment performance.

Dan Stein Veeva
Senior Vice President, Crossix Partnerships

Eliminate the need for custom projects with a standardized approach to projected HCP utilization and sales volume by disease area.

Bryan Johnson Veeva
Senior Director, Product Management, Compass Prescriber
Dan Reilly Veeva
Team Manager, Analytics Business Consulting

See how Compass Data Connector is moving the industry forward by applying best-in-class data linking technology to provide better insights and improve patient outcomes.

Charlie Seltzer Veeva
Senior Manager, Health Data Partnerships
Julie Scuffins Veeva
Senior Product Manager, Lab and Genomics

Connect
2:30 p.m. - 3:20 p.m.
Innovation Spotlights, Networking, Demos, and More

Watch how HCPs’ service inquiries transform into memorable conversations across all customer-facing teams with the help of Vault CRM and Service Center.

Learn how to develop and activate health audience segments tailored to your specific brand, product, and strategy.

Cecilia Zhu Veeva
Solutions Consulting Senior Director, Crossix Audience Segments

Explore five critical trends shaping the payer landscape today and see how Compass data provides the “why” behind every claim to give your team a competitive edge.


Sessions
3:30 p.m. - 4:20 p.m.

Join Veeva leaders as they share key takeaways and actionable insights from Summit.

Matt Farrell Veeva
President, Commercial Cloud
Arno Sosna Veeva
President, CRM Suite

See how teams can quickly build custom agents on the platform to address unique business needs.

Rolando Sa Veeva
Vice President, Product Management, Commercial Content

Learn how teams establish digital asset management (DAM) and rights management to create a single source of truth for approved assets and support content reuse.

Ali Alemdar Veeva
Principal Product Manager
Ahmed Makani Veeva
Principal, Content Business Consulting

Discover how Link Key People, Link Workflow, and Medical Insights connect to find KOLs, plan engagements, and capture insights, while creating visibility across teams and functions.

Robert Consalvo Veeva
Director Strategy, Link Key People, US

Learn about the Veeva Connections supporting shared processes and facilitating compliant R&D and commercial collaboration in Vault Medical.

Julia Deng Veeva
Product Manager, Vault Medical
Nora Harlin Veeva
Senior Consultant

Hear how biopharma brands are diversifying media tactics to reach patients.

Parvati Vaish Veeva
Director, Strategy

Bridge the gap between strategy and execution with Veeva Data Cloud. Learn how a suite of connected data and software optimizes the entire field operations lifecycle to empower your field force with real-time, actionable insights.

Anna Corch Veeva
Engagement Manager, Analytics Business Consulting
Dan Reilly Veeva
Team Manager, Analytics Business Consulting
Where Commercial and Medical Leaders Meet

Boston | May 19-20, 2026

Register Now