Powerful Community, Fresh Ideas
Agenda
Monday, May 6
Tuesday, May 7
Hear how Vault CRM Suite is supporting the future of commercial execution and enabling customer-centric engagement. Novo Nordisk shares insights into its vision and how it is preparing for its move to Vault CRM.
Director, Field Systems
Executive Vice President, Commercial Strategy
General Manager, CRM Products
Hear how Astellas reshaped its content operating model and defined a unified medical and commercial content strategy aimed at enhancing patient experiences.
Vice President and Head, Global Medical Communications
Vice President, Omnichannel Strategy and Operations
Vice President, Commercial Content
Hear how Takeda uses deep KOL intelligence, connected data, and enhanced cross-functional collaboration to improve customer engagement.
Hear how a modern approach to commercial data can reduce complexity, increase efficiency, and unlock deeper patient and HCP insights.
Vice President, Operations and Analytics
Acting CIO Bayer Pharma and Head of Commercial IT and Digital Pharma
Executive Vice President and General Manager, Compass
2024 promises major changes to marketing, including the deprecation of third-party cookies. Hear how a modern foundation of connected analytics can give you an edge and enable ongoing innovation during times of rapid change.
Chief Executive Officer, Crossix
Head of Experience Services and Digital Innovation
General Manager, Crossix Analytics
Get a clear picture of Vault CRM’s migration path for more complex environments, with plenty of time for Q&A.
Find out how Bristol Myers Squibb expanded its engagement capabilities with an inbound channel that delivers responses at the moment of need. We’ll also discuss its strategies for higher service standards.
Senior Director, Field and Content Platform Strategy
Vice President, Global Head of Business Consulting
Learn how a large biopharma uses Veeva OpenData and Veeva Network to get the latest HCP data to the field quickly and seamlessly.
Two biotechs discuss how they built speed and precision into their commercial strategy with Vault CRM.
Learn how to adapt for a successful launch with swift and easy operational changes to the field using Veeva Align.
Learn how a top biopharma is creating a scalable and efficient modular content experience for marketers globally.
Hear how emerging biotechs implemented Veeva’s commercial content solution to speed compliant MLR review.
Medical leaders discuss the activity and productivity measurements needed to demonstrate medical affairs impact.
Vault PromoMats experts share ways to optimize claims management for both promotional and scientific statements.
Director, Product Management
Consultant – Commercial Vault Professional Services
Biopharma leaders share how more visibility and access into patient, prescriber, and national data enables speed to market and commercial success.
Find out how emerging and mid-sized biopharmas are leveraging Veeva OpenData across various use cases to improve commercial execution.
Hear how top biopharmas connect media insights to improve marketing performance across a portfolio of brands.
Learn how to engage and educate rare disease patient populations, with expert tips for understanding the patient journey and cost-effective targeting.
Director, Patient Marketing
Director, Consumer Marketing
Senior Director, Crossix Analytics Services
Understand the key Vault CRM migration stages for emerging and mid-sized companies, and get practical advice to prepare your organization today.
Get a preview of Vault Service Center and see how it provides a single view of HCP interactions across channels for a seamless customer experience.
Find out how Madrigal created a data backbone that helped identify the right launch customers using Veeva Network, Veeva Nitro, and Veeva OpenData.
Senior Director, Data Strategy and Analytics
Director, Commercial Strategy
Principal Solution Consultant, Commercial
Learn how Pfizer identified and quantified the unmet needs of patients to drive meaningful impact measurements and define new field medical engagement strategies.
Lead, Internal Medicine Field Medical Group
Practice Manager, Analytics Business Consulting
Get tips for better enabling reps with a CRM experience tailored for more effective customer engagement.
Explore the user experience and latest innovations in Veeva’s Modular Content, spotlighting new features designed for ease of use and adoption.
Vice President, Product Management, Vault Commercial Content
Practice Manager, Commercial Content Business Consulting
Medical operations and IT executives discuss Vault Medical’s central role in driving operational efficiencies within medical affairs and across the enterprise.
Claims are the foundation of a compliant, efficient content strategy, and a key step on the journey to modular content. Learn how to introduce and implement them.
Learn best practices for publishing, updating, and withdrawing CLM content from Vault PromoMats and Vault MedComms.
Medical, commercial, and marketing leaders share how an enterprise approach to customer intelligence is boosting team productivity and resulting in better customer engagement.
Biotech leaders explain how Link Key People helps them identify new experts and plan better engagements from pre-commercial through product expansion.
Hear how emerging biotechs are using more complete claims data to commercialize from pre-launch to launch, and in-market to loss of exclusivity.
Learn how to support pre-commercial and in-line brands with a modern data strategy that serves myriad commercial stakeholders and maximizes brand performance.
Learn how Astellas is simplifying its approach to reference data management by standardizing on a single mastered data source.
Lead, US Master Data Management
Practice Manager, Services, OpenData US
Marketing and analytics experts share insights and key learnings from their recent brand launch.
Learn how Bayer built an in-house media and audience targeting strategy to scale positive results.
Senior Director, Media Activation
Head of Crossix Audience Segments
Hear how top biopharmas are improving segmentation and targeting, and activating on customer insights derived from connected data.
Learn how to build and measure cross-screen advertising campaigns to reach consumers on linear TV, streaming platforms, addressable TV, and online video.
Hear how commercial leaders are using the latest HCP engagement data to shape their strategies and get a sneak peek at the HCP access insights in the next Veeva Pulse Field Trends report.
Start planning for greater sales and marketing alignment with this exclusive first look at Veeva Marketing Automation.
Discover how a large biopharma is leveraging Veeva technology and data to optimize cross-functional coordination, strengthen relationships with HCPs, and improve study outcomes.
Two biopharmas share how they organized their HCP universe for more effective event programming, a better attendee experience, and simple, accurate post-event reports.
Top biopharma execs discuss the next wave of content innovation, exploring themes like the convergence of medical and promotional content, data and insights, and enhancing customer experiences.
Medical information leaders share key considerations for streamlining and scaling operations with Vault MedInquiry. Learn how they balanced must-haves and trade-offs to set the stage for long-term success.
From Vault MedComms to Vault PromoMats, and PromoMats to Vault RIM, discover how Vault is driving better connectivity across commercial and regulatory.
Early adopters of Link Medical Insights share how they are moving away from static quarterly reporting to dynamic interpretation of insights. Hear how they are transforming the end-to-end insights process and improving medical decision making.
Two biopharma leaders share why connected data and software are essential to creating seamless KOL interactions across clinical, medical, and commercial teams.
Emerging biotechs discuss a framework for bringing in new reference and patient data to expand and accelerate commercialization.
Head, Commercial Operations
Director, Commercial Data Strategy
With more internal data, customers, and therapeutic areas to support, what’s an IT leader to do? Find out how one biotech is expanding access to customer data and managing IDN hierarchies while increasing the speed of data using Veeva Network.
Making every marketing dollar count is especially important for emerging biotechs. Learn how smaller teams approach marketing analytics for the most effective HCP and patient engagement.
Wednesday, May 8
Get a closer look at upcoming Vault CRM Suite innovations and how they connect sales, marketing, and medical teams for greater impact.
See the latest Vault PromoMats content innovations to simplify the user experience, increase speed, and enable reuse with modular content.
Vice President, Product Management, Vault Commercial Content
Learn more about the latest capabilities and future innovations across Vault Medical (MedComms and MedInquiry).
Get an inside look at the latest data and software innovations from Veeva Link Key People.
See the latest Veeva Compass Suite innovations across patient, prescriber, and national data designed for complex therapies.
Vice President, Product & Data, Compass
Find out how the latest Veeva OpenData innovations, including its use of claims, DCR attachments, and proactive stewardship, are helping improve reference data accuracy.
Learn about new innovations for Crossix measurement and audiences.
Vice President, Crossix Analytics Products
What does omnichannel look like in the context of medical affairs? And how should content fuel the experience? Join our panel of experts to learn what omnichannel in medical is, why it’s different, and how to build a strong foundation to support it.
Hear insights from a top biopharma company on AI use cases across the content lifecycle.
Preparing for brand launch? Get tips from emerging biotech leaders on how to rapidly scale content for an omnichannel approach.
A global medical leader explains how she gained broad buy-in for Link Key People and enabled speedy adoption to achieve better KOL engagement worldwide.
Head of Field Medical Excellence
Director, Strategy, Link Commercial US
A common measurement currency can tie all HCP and direct-to-consumer interactions to health outcomes. Hear how three brands are leveraging data to improve patient and HCP engagement across marketing touchpoints.
The Vault Platform is purpose-built for life sciences to provide greater agility with less complexity. Get to know its full capabilities in this detailed walkthrough.
Get the most out of Veeva CRM while you prepare for your Vault migration. Discover how to enable five essential capabilities already available to you.
Get all of your Vault CRM implementation questions answered in this session designed for new Veeva customers.
Prepare for your Vault CRM migration with details on training offerings and timelines for Vault Platform Developer and Vault CRM Administrator, including the certification path.
Take a closer look into the latest innovations in Compass Patient, such as connecting specialty, lab, and genomics data to the patient record, while keeping data clean, standardized, and fast.
Senior Director of Product, Compass Patient
Fewer clicks and faster response times are just some of the benefits of Vault MedInquiry’s FAQ and Standard Response automation. Learn how to get started with its newest capabilities.
Get a closer look at what’s new in Veeva Network, including its seamless integration with Vault CRM, proactive notification of data discrepancies, and simplified creation of HCO hierarchies.
What will changes to third-party cookies mean for your business this year? Hear perspectives from across the media ecosystem to learn how brands can address the challenges ahead.
A top pharma shares insight into tier-based MLR approaches and how it can help streamline content review and accelerate content speed to market.
Learn how emerging and top biopharmas established a scalable content foundation using Vault PromoMats’ DAM, an essential building block on the journey to omnichannel.
Leaders discuss the advantages of managing medical content and inquiry processes within a single Vault environment. Hear how their centralized approach is enabling more efficient dissemination of medical information.
Get a deeper look at Accenture’s methodology for a seamless Vault CRM migration.
Director Service Alliances
Explore best practices for moving customer data and integrations from Veeva CRM to Vault CRM with Veeva Network.
Director, Product Management
Learn how to find new HCPs, discover untapped territories, and provide timely field insights with Veeva Compass, OpenData, Align+, and MyInsights.
Get a first look at how Events Management on the Vault Platform facilitates content management and supports more granular compliance controls.
Learn how Link Medical Insights can surface more insights, faster. Understand how the industry-leading approach to tagging unstructured medical text can improve decision making across the enterprise.
Find out how the Link family of data applications integrates seamlessly with Veeva CRM and other Veeva products.
Learn about Compass Prescriber and National innovations that expand visibility with projected prescription and procedure data, and make it easier to explore new market trends and find high volume prescribers.
Senior Director, Product Management, Compass Prescriber & National
Looking for a more accurate, complete, and consistent HCP email database? Get a closer look at the methods and best practices used by Veeva OpenData to achieve high email deliverability. We’ll also dive into our coverage of prescribing HCPs and its impact on audience reach and effectiveness.
Hear how biopharma brands are using a diverse set of TV and video tactics to reach patients.
Senior Product Expert, Crossix Analytics
Learn best practices you can integrate into your health targeting strategy to improve performance.
Head of Crossix Audience Segments
Boehringer Ingelheim shares insights from their successful content effectiveness project, focusing on data integration, asset utilization measurement, and impact assessment.
Senior AD of Content Strategy and Impact
Vice President, Commercial Content Business Consulting
Empower field teams to make more data-driven decisions with a tailored user experience in Veeva CRM.
Learn how Veeva’s end-to-end, connected solutions help medical affairs work cross-functionally to improve operational efficiency and create a better stakeholder experience.
Gain an edge by bringing territory design and field planning in-house with practical tips for working with IT and operations teams.
Vault PromoMats experts share real-word approaches for actioning modular content and tips to get started.
Learn how to use longitudinal patient-level data to map HCP referrals, identify multi-specialty care teams, and enrich existing target lists.
Practice Manager, Analytics Business Consulting
Senior Manager, Compass Strategic Consulting
Learn how to use Veeva OpenData’s license validation, sample eligibility, and prescriptive authority data across your compliance and commercial operations.
Learn how to activate and optimize audience segments across online video, addressable TV, and targeted video platforms.
Head of Crossix Audience Segments
Explore how to best leverage the Crossix Measurement Suite to access deeper media insights and optimization opportunities.
Vice President, Crossix Analytics Services
Product Director, Crossix Analytics