Commercial Summit

Veeva Commercial Summit - Sales, Marketing, Medical

Powerful Community, Fresh Ideas

Agenda

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Monday, May 6
3:30 pm - 7:00 pm

Registration Open
3:30 pm - 7:00 pm

Welcome Reception
4:30 pm - 6:30 pm
Welcome Reception Innovation Hub
Tuesday, May 7
7:30 am - 9:00 pm

Breakfast
7:30 am - 8:40 am
Breakfast Innovation Hub

Opening Keynote
9:00 am - 10:00 am

Connect
10:00 am - 10:30 am
Networking, Demos, and More

Zone Keynotes
10:30 am - 11:30 am

Hear how Vault CRM Suite is supporting the future of commercial execution and enabling customer-centric engagement. Novo Nordisk shares insights into its vision and how it is preparing for its move to Vault CRM.

Frank Armenante Novo Nordisk
Director, Field Systems
Paul Shawah Veeva
Executive Vice President, Commercial Strategy
Arno Sosna Veeva
General Manager, CRM Products

Hear how Astellas reshaped its content operating model and defined a unified medical and commercial content strategy aimed at enhancing patient experiences.

Fran Paradiso-Hardy Astellas
Vice President and Head, Global Medical Communications
Parker Richardson Astellas
Vice President, Omnichannel Strategy and Operations
Pooja Ojala Veeva
Vice President, Commercial Content

Hear how a modern approach to commercial data can reduce complexity, increase efficiency, and unlock deeper patient and HCP insights.

Mike Rifflard ANI Pharmaceuticals
Vice President, Operations and Analytics
Patrick Moeller Bayer
Acting CIO Bayer Pharma and Head of Commercial IT and Digital Pharma
Peter Stark Veeva
Executive Vice President and General Manager, Compass

2024 promises major changes to marketing, including the deprecation of third-party cookies. Hear how a modern foundation of connected analytics can give you an edge and enable ongoing innovation during times of rapid change.

Asaf Evenhaim Veeva
Chief Executive Officer, Crossix
Andres Diaz Genentech
Head of Experience Services and Digital Innovation
Sarah Caldwell Veeva
General Manager, Crossix Analytics

Lunch
11:30 am - 1:00 pm
Lunch Innovation Hub

Sessions
1:00 pm - 1:50 pm

Get a clear picture of Vault CRM’s migration path for more complex environments, with plenty of time for Q&A.

Find out how Bristol Myers Squibb expanded its engagement capabilities with an inbound channel that delivers responses at the moment of need. We’ll also discuss its strategies for higher service standards.

Sohni Dailey Bristol Myers Squibb
Senior Director, Field and Content Platform Strategy
Dan Rizzo Veeva
Vice President, Global Head of Business Consulting

Learn how a large biopharma uses Veeva OpenData and Veeva Network to get the latest HCP data to the field quickly and seamlessly.

Two biotechs discuss how they built speed and precision into their commercial strategy with Vault CRM.

Learn how to adapt for a successful launch with swift and easy operational changes to the field using Veeva Align.

Learn how a top biopharma is creating a scalable and efficient modular content experience for marketers globally.

Hear how emerging biotechs implemented Veeva’s commercial content solution to speed compliant MLR review.

Vault PromoMats experts share ways to optimize claims management for both promotional and scientific statements.

Lisa Scheinman Veeva
Director, Product Management
Liz Campbell Veeva
Consultant – Commercial Vault Professional Services

Biopharma leaders share how more visibility and access into patient, prescriber, and national data enables speed to market and commercial success.

Find out how emerging and mid-sized biopharmas are leveraging Veeva OpenData across various use cases to improve commercial execution.

Hear how top biopharmas connect media insights to improve marketing performance across a portfolio of brands.

Learn how to engage and educate rare disease patient populations, with expert tips for understanding the patient journey and cost-effective targeting.

Jen Clifford Alexion
Director, Patient Marketing
Nina DeLucia Teva Pharmaceuticals
Director, Consumer Marketing
Adriane Vail Veeva
Senior Director, Crossix Analytics Services

Connect
2:00 pm - 2:50 pm
Innovation Theaters, Networking, Demos, and More

Sessions
3:00 pm - 3:50 pm

Understand the key Vault CRM migration stages for emerging and mid-sized companies, and get practical advice to prepare your organization today.

Get a preview of Vault Service Center and see how it provides a single view of HCP interactions across channels for a seamless customer experience.

Find out how Madrigal created a data backbone that helped identify the right launch customers using Veeva Network, Veeva Nitro, and Veeva OpenData.

Gavin Dawson Madrigal Pharmaceutical
Senior Director, Data Strategy and Analytics
Ed Reilley Veeva
Director, Commercial Strategy
Megan Watson Veeva
Principal Solution Consultant, Commercial

Learn how Pfizer identified and quantified the unmet needs of patients to drive meaningful impact measurements and define new field medical engagement strategies.

Tim Hylan Pfizer
Lead, Internal Medicine Field Medical Group
Ilan Behm Veeva
Practice Manager, Analytics Business Consulting

Get tips for better enabling reps with a CRM experience tailored for more effective customer engagement.

Explore the user experience and latest innovations in Veeva’s Modular Content, spotlighting new features designed for ease of use and adoption.

Rolando Sa Veeva
Vice President, Product Management, Vault Commercial Content
Jamie Torres Veeva
Practice Manager, Commercial Content Business Consulting

Medical operations and IT executives discuss Vault Medical’s central role in driving operational efficiencies within medical affairs and across the enterprise.

Claims are the foundation of a compliant, efficient content strategy, and a key step on the journey to modular content. Learn how to introduce and implement them.

Learn best practices for publishing, updating, and withdrawing CLM content from Vault PromoMats and Vault MedComms.

Hear how emerging biotechs are using more complete claims data to commercialize from pre-launch to launch, and in-market to loss of exclusivity.

Learn how to support pre-commercial and in-line brands with a modern data strategy that serves myriad commercial stakeholders and maximizes brand performance.

Learn how Astellas is simplifying its approach to reference data management by standardizing on a single mastered data source.

Bryan Kirchen Astellas
Lead, US Master Data Management
Jon D’Annunzio Veeva
Practice Manager, Services, OpenData US

Marketing and analytics experts share insights and key learnings from their recent brand launch.

Learn how Bayer built an in-house media and audience targeting strategy to scale positive results.

Glenniss Richards Bayer
Senior Director, Media Activation
Jessica Daigle Veeva
Head of Crossix Audience Segments

Connect
4:00 pm - 4:20 pm
Innovation Theaters, Networking, Demos, and More

Sessions
4:30 pm - 5:20 pm

Hear how top biopharmas are improving segmentation and targeting, and activating on customer insights derived from connected data.

Learn how to build and measure cross-screen advertising campaigns to reach consumers on linear TV, streaming platforms, addressable TV, and online video.

Hear how commercial leaders are using the latest HCP engagement data to shape their strategies and get a sneak peek at the HCP access insights in the next Veeva Pulse Field Trends report.

Start planning for greater sales and marketing alignment with this exclusive first look at Veeva Marketing Automation.

Discover how a large biopharma is leveraging Veeva technology and data to optimize cross-functional coordination, strengthen relationships with HCPs, and improve study outcomes.

Two biopharmas share how they organized their HCP universe for more effective event programming, a better attendee experience, and simple, accurate post-event reports.

Top biopharma execs discuss the next wave of content innovation, exploring themes like the convergence of medical and promotional content, data and insights, and enhancing customer experiences.

Medical information leaders share key considerations for streamlining and scaling operations with Vault MedInquiry. Learn how they balanced must-haves and trade-offs to set the stage for long-term success.

From Vault MedComms to Vault PromoMats, and PromoMats to Vault RIM, discover how Vault is driving better connectivity across commercial and regulatory.

Emerging biotechs discuss a framework for bringing in new reference and patient data to expand and accelerate commercialization.

Bob Candea Averitas Pharma
Head, Commercial Operations
Ram Marappan Radius
Director, Commercial Data Strategy

With more internal data, customers, and therapeutic areas to support, what’s an IT leader to do? Find out how one biotech is expanding access to customer data and managing IDN hierarchies while increasing the speed of data using Veeva Network.

Making every marketing dollar count is especially important for emerging biotechs. Learn how smaller teams approach marketing analytics for the most effective HCP and patient engagement.


Evening Event
5:30 pm - 9:00 pm
Wednesday, May 8
7:30 am - 3:50 pm

Breakfast
7:30 am - 8:45 am
Breakfast Innovation Hub

Roadmaps
9:00 am - 9:50 am

Get a closer look at upcoming Vault CRM Suite innovations and how they connect sales, marketing, and medical teams for greater impact.

See the latest Vault PromoMats content innovations to simplify the user experience, increase speed, and enable reuse with modular content.

Rolando Sa Veeva
Vice President, Product Management, Vault Commercial Content

Learn more about the latest capabilities and future innovations across Vault Medical (MedComms and MedInquiry).

See the latest Veeva Compass Suite innovations across patient, prescriber, and national data designed for complex therapies.

Lindsey Lofgren Veeva
Vice President, Product & Data, Compass

Find out how the latest Veeva OpenData innovations, including its use of claims, DCR attachments, and proactive stewardship, are helping improve reference data accuracy.

Learn about new innovations for Crossix measurement and audiences.

Nina Kirshenbaum Veeva
Vice President, Crossix Analytics Products

Connect
10:00 am - 10:50 am
Innovation Theaters, Networking, Demos, and More

Sessions
11:00 am - 11:50 am

What does omnichannel look like in the context of medical affairs? And how should content fuel the experience? Join our panel of experts to learn what omnichannel in medical is, why it’s different, and how to build a strong foundation to support it.

Hear insights from a top biopharma company on AI use cases across the content lifecycle.

Preparing for brand launch? Get tips from emerging biotech leaders on how to rapidly scale content for an omnichannel approach.

A common measurement currency can tie all HCP and direct-to-consumer interactions to health outcomes. Hear how three brands are leveraging data to improve patient and HCP engagement across marketing touchpoints.

The Vault Platform is purpose-built for life sciences to provide greater agility with less complexity. Get to know its full capabilities in this detailed walkthrough.

Get the most out of Veeva CRM while you prepare for your Vault migration. Discover how to enable five essential capabilities already available to you.

Get all of your Vault CRM implementation questions answered in this session designed for new Veeva customers.

Prepare for your Vault CRM migration with details on training offerings and timelines for Vault Platform Developer and Vault CRM Administrator, including the certification path.

Take a closer look into the latest innovations in Compass Patient, such as connecting specialty, lab, and genomics data to the patient record, while keeping data clean, standardized, and fast.

Shannon Eubank Veeva
Senior Director of Product, Compass Patient

Fewer clicks and faster response times are just some of the benefits of Vault MedInquiry’s FAQ and Standard Response automation. Learn how to get started with its newest capabilities.

Get a closer look at what’s new in Veeva Network, including its seamless integration with Vault CRM, proactive notification of data discrepancies, and simplified creation of HCO hierarchies.

What will changes to third-party cookies mean for your business this year? Hear perspectives from across the media ecosystem to learn how brands can address the challenges ahead.


Lunch
12:00 pm - 1:00 pm
Lunch Innovation Hub

Sessions
1:00 pm - 1:50 pm

A top pharma shares insight into tier-based MLR approaches and how it can help streamline content review and accelerate content speed to market.

Learn how emerging and top biopharmas established a scalable content foundation using Vault PromoMats’ DAM, an essential building block on the journey to omnichannel.

Leaders discuss the advantages of managing medical content and inquiry processes within a single Vault environment. Hear how their centralized approach is enabling more efficient dissemination of medical information.

Get a deeper look at Accenture’s methodology for a seamless Vault CRM migration.

Jeff Ceitlin Veeva
Director Service Alliances

Explore best practices for moving customer data and integrations from Veeva CRM to Vault CRM with Veeva Network.

Cyril Aspuria Veeva
Director, Product Management

Learn how to find new HCPs, discover untapped territories, and provide timely field insights with Veeva Compass, OpenData, Align+, and MyInsights.

Get a first look at how Events Management on the Vault Platform facilitates content management and supports more granular compliance controls.

Learn about Compass Prescriber and National innovations that expand visibility with projected prescription and procedure data, and make it easier to explore new market trends and find high volume prescribers.

Bryan Johnson Veeva
Senior Director, Product Management, Compass Prescriber & National

Looking for a more accurate, complete, and consistent HCP email database? Get a closer look at the methods and best practices used by Veeva OpenData to achieve high email deliverability. We’ll also dive into our coverage of prescribing HCPs and its impact on audience reach and effectiveness.

Hear how biopharma brands are using a diverse set of TV and video tactics to reach patients.

Ian Goldsweig Veeva
Senior Product Expert, Crossix Analytics

Learn best practices you can integrate into your health targeting strategy to improve performance.

Jessica Daigle Veeva
Head of Crossix Audience Segments

Connect
2:00 pm - 2:50 pm
Innovation Theaters, Networking, Demos, and More

Sessions
3:00 pm - 3:50 pm

Boehringer Ingelheim shares insights from their successful content effectiveness project, focusing on data integration, asset utilization measurement, and impact assessment.

John Postley Boehringer Ingelheim
Senior AD of Content Strategy and Impact
Alexis Cohen Veeva
Vice President, Commercial Content Business Consulting

Empower field teams to make more data-driven decisions with a tailored user experience in Veeva CRM.

Learn how Veeva’s end-to-end, connected solutions help medical affairs work cross-functionally to improve operational efficiency and create a better stakeholder experience.

Gain an edge by bringing territory design and field planning in-house with practical tips for working with IT and operations teams.

Vault PromoMats experts share real-word approaches for actioning modular content and tips to get started.

Learn how to use longitudinal patient-level data to map HCP referrals, identify multi-specialty care teams, and enrich existing target lists.

Ilan Behm Veeva
Practice Manager, Analytics Business Consulting
Josh Yablonski Veeva
Senior Manager, Compass Strategic Consulting

Learn how to use Veeva OpenData’s license validation, sample eligibility, and prescriptive authority data across your compliance and commercial operations.

Learn how to activate and optimize audience segments across online video, addressable TV, and targeted video platforms.

Jessica Daigle Veeva
Head of Crossix Audience Segments

Explore how to best leverage the Crossix Measurement Suite to access deeper media insights and optimization opportunities.

Aidan Boswick Veeva
Vice President, Crossix Analytics Services
Max Geiduschek Veeva
Product Director, Crossix Analytics
Shape the Future of Commercial and Medical

Boston | May 7-8, 2024

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