Boston | September 3-4, 2025
Powerful Community, Fresh Ideas
Veeva Heroes 2025
Leaders Driving Change
Veeva Heroes are industry pioneers who have moved their companies and the industry forward. They navigated change, improved processes, and drove success to deliver outcomes.
Clinical Operations
Accelerating Clinical Trials
Paula Bradshaw
Immunity Bio
Vice President, Clinical Business Operations
Sarah Dean
Precision for Medicine
Executive Director, Clinical Systems
Delphine Maillard
Sanofi
Clinical Learning and Development Head
Clinical Data
Optimizing Clinical Data Flow
Shahbaz Chaudhary
Immunity Bio
Senior IT Business Relationship Manager, Clinical & Regulatory
Brian Stoddart
Takeda
Director EDC Engineer
Sites
Partnering for Progress
Meghan Blair
University of Pennsylvania, Abramson Cancer Center
Director, Regulatory Affairs
Regulatory
Driving Regulatory Innovation
Karteek Sandadi
BridgeBio
Sr Director, Global Regulatory Operations
BJ Witkin
Biocryst
Director, Global Regulatory Operations
Safety
Advancing Patient Safety
Cory Gilbert
Merck
Sr Director, Business System Management & Innovation
Quality
Improving Quality and Efficiency
Sue Busse
Eli Lilly
Executive Director, Quality Technology & Transformation
Heidi Hoover
Alvotech
IT Director – Veeva Platform
Brooke Wise
Simtra BioPharma Solutions
Director of Quality Systems
Vault Platform
Delivering Cross-Functional Excellence
Bonne Adams
INHIBRx Biosciences, Inc.
VP Operations
Douglas Clark
Biogen
Executive Director of Technology, Analytics & Data Insights
“I am truly honored and excited to have been selected as a 2024 Veeva Hero. It has been a privilege to contribute to establishing the foundation of our collaboration from the very beginning”.
Stefanie Keller
Sales Project Coordinator
“Being recognized as a 2024 Veeva Hero is a shoutout to the entire Novartis team’s efforts in data enablement, analytics, and decision-making, highlighting our transformation in using data to drive smarter decisions and make a real impact.”
Georgiy Vinogradov
Associate Director, Data Strategy and Governance, Novartis
“It is an absolute honor to be recognized as a 2023 Veeva Hero. It was a very humbling and exciting thing for me and the team that helped me get there.”
Alejandra Betancourt
Global Vice President Content Excellence and Innovation
“Being a Veeva Hero has allowed me to stop and reflect on the journey that it’s taken to be here, use it as a milestone to celebrate our successes, and a motivation to keep going.”
Dave Yates
Global Product Director
Hero Resources
Explore and Learn
Hear more from pioneers advancing the industry toward higher-value engagement.
Watch video
Astellas: A Standardized Data Model for a 360-Degree Customer View
Read blog
From Silos to Single Source of Truth: Ferring’s Journey to ‘One Medical Information’
Read blog
3 Ways Emerging Biotech and Pharma Leaders Can Use Data to Level the Playing Field
Read white paper
Bayer AG and Boehringer Ingelheim: HCP Engagement In the Moment of Need
Heroes Hall of Fame
Veeva has been celebrating and honoring Commercial Heroes in Europe since 2011.
(Details correct at time of Hero award)
2023
Global Vice President Content Excellence and Innovation
Novo Nordisk
Head of CRM and Digital Solutions, Global Commercial Excellence
ADVANZ PHARMA
Head of Omnichannel Platforms, Capabilities and Insights
Lundbeck
Associate Director, Data Platforms
Astellas
Senior Manager, Data Management and Processes Alignment, International and Japan
Alexion, AstraZeneca Rare Disease
Global Medical Affairs Business Operations Director
Ferring Pharmaceuticals
Global Head of Customer Facing Execution Excellence
Boehringer Ingelheim
2022
Global Promotional Compliance Specialist
Almirall
Director, Global Product Management
GSK
Director, Team Lead Commercial Systems (Global and EU, Canada)
Idorsia Pharmaceuticals
Head Business Innovation
Menarini
Sales Analytics and Operations Lead, EMEA
Novartis Gene Therapies
Medical Excellence Transformation Lead, Medical Affairs
UCB
Director, Omnichannel Operations, Global
Astellas
Global Process, Data and Platform Owner for Events and Congresses
Boehringer Ingelheim
Global IT Business Consultant
Boehringer Ingelheim
Global Digital Medical Director, Active Cosmetics Division
L’Oréal Cosmétique Active
Compliance Manager, Global Medical Affairs
Norgine
Senior Global Director, Multichannel Strategy and Operations
Novo Nordisk
Multichannel Strategy and Customer Insights Director
Otsuka
CRM Strategy Manager, Europe
Otsuka
Digital Innovation Manager
Boehringer Ingelheim
Regional Medical Affairs Manager, Operations & RWE (CEE, CIS and Israel)
Boehringer Ingelheim
EMEA CRM Director
Kyowa Kirin International
Global Head of Commercial Operations
LEO Pharma
Senior Director, Head Commercial Neurology EMEA
Lupin
Global Head Promotional and Non-promotional Material Review Unit, Regulatory Affairs
Sanofi
IT System Owner, CRM
UCB
Director, Integrated Multi-Channel Marketing
Bayer
Global Process and Global Data/Platform Owner Customer Facing Enablement
Boehringer Ingelheim
Director, IT Commercial Systems and EU Site Lead, Europe
Bluebird Bio
Senior Director, Global Pharma Marketing Operations, Content Strategy
GSK
Global Head Multichannel Customer Engagement
Novartis
VP, Digital Innovation
Shionogi
Associate Director Commercial Operations, International Region
Biogen
Head of Global Internal Data Insights
Grünenthal
Digital Transformation Director
Indivior
CHC Field Force Effectiveness Manager (OTC)
Menarini
Commercial Operations; Global Alignment, Segmentation and Targeting Lead
Pfizer
Associate Director, Advertising and Promotion Business Operations Lead
Shire
Change Management Lead
AstraZeneca
VP, Head of Integrated Multichannel Marketing and Sales, Platforms and Capabilities
Bayer
CRM International Region Project Director
Ipsen
Business Analyst, CRM
Pierre Fabre
Operational Excellence Lead
Roche
Program Manager IT, Veeva CRM
Boehringer Ingelheim Animal Health
VP and Global Business Lead, CRM
GSK
IT Programme Director, CRM
GSK
Senior Manager, Multi-Channel Transformation, Global Commercial Affairs and Excellence
LEO Pharma
Head of Global Marketing Systems
Takeda
Medical Project Manager, Specialty Care Global Medical Affairs
Ipsen
Global Head Business Partnering Sandoz, Commercial IT
Novartis
Chief Information Officer
Sobi
Director, Commercial Excellence UK & Ireland
Teva
Programme Manager
AstraZeneca
Global CRM/CLM Business Partner
Lundbeck
Sales Development Director, EMEA
Molnylcke
Commercial Excellence Director, Europe
Sanofi
Deputy Director
Sanofi
Head of Sales, Prescription Medicine
Boehringer Ingelheim
Director, Organisation and Systems
Ferrer
IT Director, Digital Channels and Customer Engagement in EMEAIT
Janssen
Regional Sales and Marketing Services Project Manager
Pfizer
Senior Director Commercial Excellence
Actelion
Senior Director, Global Commercial Operations
Eli Lilly
Senior Director, Commercial Development Europe and Australia
Grünenthal
Global Manager
CRM and E-Tools
LEO Pharma