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Veeva OpenData Leadership

Veeva OpenData is led by a team of renowned industry veterans with decades of experience in data management and compliance solutions. These global and regional leaders bring deep domain expertise and a consistent track record of innovation and customer focus.

Jim Cushman

General Manager & Senior Vice President, Veeva OpenData and Network

An experienced executive with over 20 years in enterprise software, Jim Cushman serves as general manager & senior vice president, responsible for Veeva Network and Veeva OpenData.

Prior, Jim served as president of commercial & products at Novetta Solutions, an advanced analytics company recently acquired by The Carlyle Group. He was the vice president of engineering and the director of master data management for IBM. Jim also worked as the general manager and senior vice president of products & services for Initiate Systems, a best-of-breed MDM company that was acquired by IBM in 2010.

Jim brings a unique blend of technical product know-how and business acumen to the strategy, design, development, delivery, and go-to market of industry-leading, data-intensive solutions.

Jim holds a bachelor of science degree in finance from Purdue University.

Rebecca Silver


With over 20 years of healthcare and life sciences experience, Rebecca Silver knows the importance of good customer data. As vice president for Veeva Global OpenData, Rebecca leads a dedicated team of product managers, data stewards, engineers, and services professionals to deliver a superior reference data experience for Veeva customers.

Before leading the global OpenData team, Rebecca was vice president of Veeva OpenData North America, where she led the launch and growth of Veeva's data offering.  Earlier, as VP, professional services, North America, she directed successful implementations of Veeva’s suite of commercial products for many of the world’s most prominent pharmaceutical companies.  

In her career, Rebecca has managed product teams, operational teams, sales teams, and delivery teams and has led hundreds of project initiatives. Rebecca's diverse background in healthcare and life sciences makes her uniquely qualified to lead Veeva OpenData global products and services.

Angelique Aldaya

Vice President, Veeva OpenData, Europe

As VP Veeva OpenData for Europe, Angelique Aldaya is responsible for Veeva’s data division in Europe.

Angelique brings over 20 years of relevant experience within Professional Services, of which 7 have been dedicated to the Life Sciences industry. Prior to joining Veeva, Angelique was vice president of Global and European Operations at life sciences CRM company, Cegedim. Prior to that, Angelique spent over a decade in various senior-level technology project management roles at NCR France, a solutions integration company. Angelique has extensive experience in building and managing professional services teams to serve life sciences users worldwide.

Angelique graduated from the Université Pierre et Marie Curie and earned a Masters of Computer Science from Paris VI University. She has also earned accreditation in project management from the Project Management Institute and undertaken Prince2 training. Angelique is fluent in French, Spanish and English.

Mike Green

vice president, Veeva OpenData North America

An acknowledged expert in life sciences data management, Mike Green is vice president, Veeva OpenData North America. From his base in the Fort Washington, PA, research center, Mike leads all aspects of the OpenData business, including operations, products, services, and engineering.

Twenty-five years of industry experience, a detailed understanding of life sciences, and a deep passion for the effective application of business data make Mike a powerful advocate for Veeva customers.

Earlier in his career, Mike spent over 13 years with Experian, managing diverse activities such as customer service, data acquisition, and vendor management. He held management positions with several life sciences data vendors before joining the Veeva OpenData team in 2015.

Mike holds a Bachelor of Science degree from the University of Southern California, and a Masters of Business Administration degree from Pepperdine University.



Guillaume Roussel is Director of Strategy for the Veeva data offerings in Europe. Over the course of 13 years at Cegedim, Guillaume launched technology solutions designed to support the unique sales, marketing, and compliance needs of life sciences companies. He also led Cegedim’s compliance business sector across Europe to help organizations address the region’s fast-emerging transparency requirements and he created the global marketing strategy for customer data development. With his unique experience, Guillaume is set to drive the industry toward greater transparency, agility, and global harmonization by delivering a world-class master data solution in the cloud.

Ed Manko

Director, Veeva OpenData, North America

Ed Manko is director of strategy for Veeva OpenData in North America.  With a career spanning nearly 20 years in healthcare and the life sciences, Ed offers Veeva clients a deep understanding of the data foundations required to execute complex commercial strategies.  He has spent the past 10 years with Veeva OpenData and its acquired entity, AdvantageMS, helping companies like Eli Lilly and AbbVie deliver more accurate data to optimize field engagement.  In prior roles, he worked with IMS Health.  A proud Red Hawk, Ed earned a Bachelors of Arts degree in Political Science from Montclair State University.