LEO Pharma Leverages Veeva Link for Key People to Expand Engagement with Scientific Experts.
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Veeva Link for Scientific Awareness

Get an unbiased measure of your drug’s visibility.

Benefits

Measure Awareness, Sentiment, and Sentiment Reach

Track key success metrics in a unified and consistent way across teams and products.

Gain Insights

Stay ahead of evolving trends and understand what is driving visibility for your scientific platform.

Inform Your Medical Strategy

Focus efforts on the critical activities for your scientific and medical community and their patients.

Key Success Metrics

Veeva Link for Scientific Awareness collects and analyzes data across scientific, digital, and social channels to deliver a comprehensive, real-time view of how the scientific and medical community perceives your company’s therapy.

Share of Scientific Voice

Assesses product awareness based on mentions in scientific and digital sources. Then compares that awareness to a set of competitors over time.

Sentiment

Tracks how the science behind designated products is interpreted. Sentiment is entirely manually curated by Link’s scientific and medical team.

Sentiment Reach

Identifies how broadly the product-related conversation is amplified across channels.

Features

Real-Time Metrics

Data is tracked and measured as soon as published, making the analysis available in real time.

Monitors Key Sources

Covers two core categories of relevant data:

  • Scientific channels (e.g. publications, congresses and professional events, clinical trials) - available and relevant for product visibility analysis.
  • Digital and social channels (e.g. Twitter, LinkedIn, Reddit, YouTube, nytimes.com) - Analyzed to measure product awareness as well as sentiment and sentiment reach.

Manually Curated

Leverages advanced technologies to collect and analyze data across scientific and social channels. Accuracy is validated by 1,000+ data curators, and sentiment analysis is reviewed by 100+ physicians.

Unrivaled Depth and Breadth

Monitors local and global data sources, including 250K+ medical congresses and 1.2B+ social media posts across 77+ countries.

Flexible Dashboards

Analysis can be customized by selecting specific competitors, product indications, geographic regions, and countries. Adjust to constantly expanding data sources as customer behavior changes.

Strategic Insights Consulting

Team of experts available to distill strategic insights and make recommendations on the right action plans.

Resources for Link for Scientific Awareness

Veeva Link Adds Four New Data Applications to Deliver Real-time Intelligence for Medical and Commercial Teams
Press Release Veeva Link Adds Four New Data Applications to Deliver Real-time Intelligence for Medical and Commercial Teams
Measuring the Impact of Real-time Customer Intelligence
Infographic Measuring the Impact of Real-time Customer Intelligence
Hear How Janssen Uses Congress Insights from Veeva Link to Improve Scientific Engagement
Customer Story Hear How Janssen Uses Congress Insights from Veeva Link to Improve Scientific Engagement
Novartis Discusses Three Metrics Used as a Proxy to Measure Medical Impact in Real-time
Customer Story Novartis Discusses Three Metrics Used as a Proxy to Measure Medical Impact in Real-time

How can Veeva Link help your business?