Veeva Link for Scientific Awareness
Get an unbiased measure of your drug’s visibility.
Measure Awareness, Sentiment, and Sentiment Reach
Track key success metrics in a unified and consistent way across teams and products.
Stay ahead of evolving trends and understand what is driving visibility for your scientific platform.
Inform Your Medical Strategy
Focus efforts on the critical activities for your scientific and medical community and their patients.
Key Success Metrics
Veeva Link for Scientific Awareness collects and analyzes data across scientific, digital, and social channels to deliver a comprehensive, real-time view of how the scientific and medical community perceives your company’s therapy.
Share of Scientific Voice
Assesses product awareness based on mentions in scientific and digital sources. Then compares that awareness to a set of competitors over time.
Tracks how the science behind designated products is interpreted. Sentiment is entirely manually curated by Link’s scientific and medical team.
Identifies how broadly the product-related conversation is amplified across channels.
Data is tracked and measured as soon as published, making the analysis available in real time.
Monitors Key Sources
Covers two core categories of relevant data:
- Scientific channels (e.g. publications, congresses and professional events, clinical trials) - available and relevant for product visibility analysis.
- Digital and social channels (e.g. Twitter, LinkedIn, Reddit, YouTube, nytimes.com) - Analyzed to measure product awareness as well as sentiment and sentiment reach.
Leverages advanced technologies to collect and analyze data across scientific and social channels. Accuracy is validated by 1,000+ data curators, and sentiment analysis is reviewed by 100+ physicians.
Unrivaled Depth and Breadth
Monitors local and global data sources, including 250K+ medical congresses and 1.2B+ social media posts across 77+ countries.
Analysis can be customized by selecting specific competitors, product indications, geographic regions, and countries. Adjust to constantly expanding data sources as customer behavior changes.
Strategic Insights Consulting
Team of experts available to distill strategic insights and make recommendations on the right action plans.
Resources for Link for Scientific Awareness
How can Veeva Link help your business?