The Future of Pharma – PM360 Q&A with Tim White, Senior Director, Lundbeck

Since 2006, Tim White has helped pharma companies improve their customer interaction and digital communications by incorporating his experience in the music industry. He started his pharma career at Merck where he developed digital strategies beyond the website, before moving on to Novartis where he modernized their sales approach in the European region. In February 2013, he joined Lundbeck, a Danish pharmaceutical company that specializes in neurology and psychiatry, where he is working to improve the way the pharma company communicates.

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