“To prepare for launch we needed a deep understanding of our target market. With Veeva Nitro as our data and analytics platform, we analyze detailed data sets to answer key business questions.”
- Alvin Coleman, Senior Director, Information Technology, G1 Therapeutics
Facing their first launch during the pandemic, G1 Therapeutics took a data-driven approach to target HCPs and optimize their digital channels. Hear how they use Veeva Nitro to unify diverse data sources and turn data into insights for the field.
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