“To prepare for launch we needed a deep understanding of our target market. With Veeva Nitro as our data and analytics platform, we analyze detailed data sets to answer key business questions.” - Alvin Coleman, Senior Director, Information Technology, G1 Therapeutics

Facing their first launch during the pandemic, G1 Therapeutics took a data-driven approach to target HCPs and optimize their digital channels. Hear how they use Veeva Nitro to unify diverse data sources and turn data into insights for the field.


More Customer Stories

Karyopharm: Leveraging Your First Data Warehouse
Watch How Karyopharm Uses AI
Accelerating Go-to-market Strategies with Integrated Customer Data
Watch Veeva Network Story
Transforming Business with Accurate Customer Data from Veeva
Hear Nestlé's Story

Interested in learning more about Veeva?