“At Upsher-Smith we found that after reps have face-to-face interactions
with HCPs, email open rates double. This speaks to the success of our hybrid engagement model.” - Darran White, Head of Commercial Operations, Upsher-Smith

Darran White, Upsher-Smith’s head of commercial operations, discusses the benefits of hybrid engagement, evolving content strategy, and use of a common data architecture.


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