Digital Asset Management for Life Sciences Forum

Tammy received her undergraduate degree in Political Science and MBA from Eastern Illinois University. Upon graduation, Tammy worked for Abbott Laboratories and in 2013 moved to AbbVie, spending the last 10 years on the business support side of US Commercial within Marketing Operations.

Tammy was a key team member of the global implementation of Veeva PromoMats in 2018 and currently acts as US Digital Asset Manager and Global Reference Librarian team manager. As such, Tammy is a core team member responsible for the successful roll-out of the DAM within Veeva PromoMats.

JoAnn Genzanto has designed and launched Asset Management in PromoMats to 49+ markets, including the United States. She manages a team that includes 8 Asset Librarians.

Maura Harrigan is a Boston-based pharmaceutical marketing professional with extensive industry expertise in marketing, market research, and business analytics.

She is the Senior Director, Marketing, at Blue Earth Diagnostics, Inc. Hired in 2016 as the company’s seventh employee, she supported pre-launch and commercialization initiatives for its first FDA-approved product, which has since grown to become a standard of care.

Maura previously worked at duPont Pharmaceuticals, Bristol-Myers Squibb, Lantheus Medical Imaging, and Navidea Biopharmaceuticals. Maura holds an MBA from LaSalle University, a BA from Providence College and is a former NCAA division 1 scholarship athlete in the sport of field hockey.

Michelle is currently a member of the Global Marketing Operations Capabilities team at Merck and was responsible for the implementation of a new DAM throughout the organization.

Past professional experience includes the management of multiple promotional campaigns, the execution of global meetings and events, and the creation of global promotional materials and content to support various product launches in both human health and animal health.

Charlene started in advertising over twenty-five years ago, managing creative and production services for multi-million dollar clients. She has worked for high profile companies such as Young & Rubicam, Saatchi & Saatchi LA, Intuit Software, and Apple.

In her role as Director of Production Services for Saatchi & Saatchi, one of her more prominent projects was the development of the first corporate global digital asset management system for Saatchi & Saatchi’s client Toyota Corporation. Over the years Charlene has developed several digital asset systems, studio production services, and improved agency processes, quality, and services.

Currently, Charlene is involved in the Roche Global Veeva Vault Promomats DAM implementation.

As the Founder, CEO, and Executive Creative Director of Mustache, John has made a career defined by his talent for dreaming up bold, creative ideas and executing them with passion. Mustache, a 60-person digital agency in Dumbo Brooklyn, was perhaps John’s boldest and most creative endeavor.

In January 2010, John started the company from the ground up with a vision to gather young, talented, passionate people to create branded content that emphasizes storytelling and makes a lasting impact. John built the business one client at a time, and today, Mustache prospers as an award-winning creative powerhouse, touting clients such as Netflix, Google, USA Tourism, the New York Times, and MTV.

Joyce Pearl has over twenty years of pharmaceutical experience. She started out on the agency side of the business in patient marketing and then sales representative training.

In 2007, Joyce took a role at Novo Nordisk in the Marketing Operations area helping to oversee and improve upon the promotional review board processes, Editorial Services and Agency of Record Management. She helped the organization transfer from paper to electronic. Before leaving Novo Nordisk, Joyce took a role in the HCP Digital Marketing.

Joyce is currently at Mallinckrodt. Quickly after arriving there, they moved from Zinc to PromoMats and Implemented the DAM (Digital Asset Management) Library.

Jacqueline Wong is a Boston-based marketing professional with corporate- and agency-side industry experience in marketing and social media.

As Senior Manager, Marketing, at Blue Earth Diagnostics, Inc., she drives key initiatives for the company’s FDA-approved product and has been instrumental in utilizing innovative technologies to establish the company’s U.S. social media presence.

Jacqueline previously worked at Bruker Corporation, where she led its U.S. marketing efforts, including meeting management and marketing communications. Jacqueline holds an MBA from Babson College and a BA from the University at Buffalo.

Tom has been the point person on both the Digital Asset Management and Print Production programs at Mallinckrodt since 2018. Prior to that, he was in the agency world as a print buyer, account executive, and project manager.