Like many multinational life sciences companies, Teva Pharmaceuticals wanted to harmonize its go-to-market approach worldwide. The company had the additional complexity of bringing together new teams and affiliates from years of acquisitions, each coming with its own system. The key was a global customer relationship management system that everyone could easily learn, use, and share best practices. Most importantly, this system needed to provide a complete view of the customer across all channels of interaction for improved engagement. Read how Teva achieved a unified customer-centric commercial model globally.