Crossix Prime Segments
Reach Your Most Qualified Audience in a Privacy-Safe Way
Prime Segments are custom-built to reach an advertiser’s most qualified audience in a privacy-safe, HIPAA-compliant way. Prime Segments reach a highly targeted, narrow audience and are designed to be used in conjunction with Reach Segments.
Announced 2023 Status Early Customers 51-100

Overview
Reach Your Most Qualified Audience in a Privacy-Safe Way

Prime Segments are custom-built to reach an advertiser’s most qualified audience in a privacy-safe, HIPAA-compliant way. Prime Segments reach a highly targeted, narrow audience and are designed to be used in conjunction with Reach Segments.
Why Crossix Prime Segments
Precise segments built on the largest data network
Customer Success
Trusted by leading biopharma companies



















Resources
Explore and Learn
Watch video
Pfizer: Increasing Targeting Effectiveness with Crossix Audience Segments

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3 Strategies for Audience Targeting Success

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A Unified Audience Targeting Drives a Higher Conversion Rate

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Health Audience Targeting Campaign Distribution Food Chain

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Creating a Successful Audience Targeting Strategy

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Five best practices to improve audience targeting

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A guide to audience targeting for health brands

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CMI: Strategies for using health audience segments

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Addressable TV campaign increases new patient starts and adherence
