Veeva Heroes Celebrated for Driving Commercial Transformation
Every year we honor Veeva Heroes who have driven positive change at their organizations. This year’s heroes are extraordinary people who have made extraordinary impacts at their companies. They have enhanced field enablement, improved customer engagement, and transformed the way their companies do business.
Announced at the 2020 Veeva Commercial & Medical Summit, the winners are…
Amy Racki, Michele Stanton, and Robin Welt
The Exact Sciences team led a highly collaborative effort to commercialize its first product for screening colon cancer, implementing seven commercial cloud applications in seven months. The sales operations, commercial operations, and IT teams prioritized requirements for both near- and long-term growth strategies, as well as aligned business processes, which led to a rapid implementation of Veeva Commercial Cloud. By adding Veeva Nitro, their medical, home office, and 1,000-person field teams get fast business insights and analytics to help teams plan and execute better. Amy, Michele, and Robin worked tirelessly to stay on target and celebrated a successful field launch in December 2019.
Scott led the charge implementing Veeva Commercial Cloud to commercialize Immunomedics’ first product after focusing entirely on R&D for 30 years. With an incredible focus on the patient, Scott combines both technology and business strategies to drive results. Scott’s leadership and vision led to the rollout of nine commercial cloud products in eight months, setting Immunomedics up for a successful launch of their recently approved treatment for an aggressive form of breast cancer.
Samantha led the global implementation of Veeva Vault PromoMats at Roche Pharma—including 4,500 users and 100 affiliates in 82 countries. Samantha communicated a clear vision for the project and created enthusiasm around the globe for the commercial transformation at Roche Pharma. The high user adoption and satisfaction rates are testament to the success of the program. Samantha is quick to recognize achievements and show appreciation to the teams involved in the project.
Karen is responsible for global Veeva release management and CRM architecture at Bristol Myers Squibb. Karen led the critical program to overhaul the BMS Japan commercial systems including the re-implementation of Veeva Commercial Cloud. She led a cross-functional team that transformed their commercial operations. Karen applied global standards to the complex business model and implemented a solution that met the unique market needs. Karen drove the full implementation and execution over the course of nine months.
Joel led the switch from legacy data sources to Veeva OpenData and Veeva Network while preparing for an upcoming product launch at EMD Serono. Working closely with the IT and Business Effectiveness teams, Joel focused on the current needs of the company as well as prepared for future growth. After analyzing the new customer reference data, Joel realized they didn’t have the appropriate level of field staffing. He built a business case to hire several additional field reps prior to launch. Drawing upon his vast experience in the industry from enterprise to small pharma, Joel developed a high impact growth strategy and created positive change at EMD Serono
Denise managed the replacement of a previous vendor to multichannel Veeva CRM. She implemented the solution to support a new product launch in the medaesthetics space as well as support their well-established commercial model for their existing products. Endo Pharmaceuticals went from having no digital content to over 50 approved pieces prior to launch. With Denise’s clear vision and open communication, she expertly guided the commercial transformation across several teams resulting in a seamless implementation.
Congratulations to all the Veeva Heroes for their outstanding accomplishments!