Innovation Theaters
Tuesday, May 2
12:00 p.m. – 4:20 p.m. ET
[12:00 – 12:20 p.m.] Claims Management in Action
Innovation Theater 4
Join us for a demo on creating and managing claims in Vault PromoMats.
Annie Hobbs
Veeva
Solution Consultant
Solution Consultant
[12:00 – 12:20 p.m.] Achieving Launch Excellence With Commercial Cloud
Innovation Theater 3
See how Veeva Commercial Cloud helps sales, medical, and marketing work seamlessly to drive engagement and launch success.
Ruth Elise Burns
Veeva
Senior Director, North America Commercial Solution Consulting
Senior Director, North America Commercial Solution Consulting
[12:00 – 12:20 p.m.] Integrating Crossix HCP Trigger Data in Veeva CRM
Innovation Theater 2
Learn how to use patient engagement data to drive field suggestions in CRM.
Michael Ramadei
Veeva
Director, Solutions Engineering, Crossix Analytics
Director, Solutions Engineering, Crossix Analytics
[12:00 – 12:20 p.m.] Update the MyInsights Territory Template in Under 20 Minutes
Innovation Theater 1
Find out how easy it is to customize a MyInsights Studio territory plan to meet your business’ specific needs.
Elizabeth Schaap
Veeva
Associate Product Manager
Associate Product Manager
Trent Yee
Veeva
Senior Technical Consultant
Senior Technical Consultant
[12:30 – 12:50 p.m.] eCTD & RIM Connectors in Action
Innovation Theater 3
Learn how regulatory and commercial teams can streamline promotional material submissions while reducing data redundancy and compliance errors with the Vault RIM-to-PromoMats Connection.
Candace Zetter
Veeva
Manager, Commercial Vault Solution Consulting
Manager, Commercial Vault Solution Consulting
[12:30 – 12:50 p.m.] Optimizing Expert Scientific Engagement With Veeva Link
Innovation Theater 4
Learn how to identify and segment key experts, plan engagements, and measure the impact of scientific activities in real time with an integrated approach using Veeva Link.
Sonja Rivera
Veeva
Vice President, Strategy, Link Key People Global
Vice President, Strategy, Link Key People Global
[12:30 – 12:50 p.m.] Getting the Right Data Faster With Compass Patient
Innovation Theater 2
Learn how Compass Patient daily data can help drive new patient starts and accelerate commercialization.
Shannon Eubank
Veeva
Senior Director of Product, Compass Patient
Senior Director of Product, Compass Patient
[12:30 – 12:50 p.m.] Accessing a Digital Business Card From Veeva CRM Engage
Innovation Theater 1
Get your field teams out of the Rolodex and into the HCP’s smartphone. See how Veeva CRM Engage’s Digital Business Card faciliates more frequent conversations by putting field contact info at the HCP’s fingertips.
Hannah Sitzmann
Veeva
Solution Consultant
Solution Consultant
Vault CRM Suite Keynote with Novo Nordisk
10:30 am – 11:30 am | Ballroom
Hear how Vault CRM Suite is supporting the future of commercial execution and enabling customer-centric engagement. Novo Nordisk shares insights into its vision and how it is preparing for its move to Vault CRM.
Frank Armenante
Novo Nordisk
Director, Field Systems
Director, Field Systems
Paul Shawah
Veeva
Executive Vice President, Commercial Strategy
Executive Vice President, Commercial Strategy
Arno Sosna
Veeva
General Manager, CRM Products
General Manager, CRM Products
Vault PromoMats and Vault Medical Keynote with Astellas
10:30 am – 11:30 am | 258 A/B/C
Hear how Astellas reshaped its content operating model and defined a unified medical and commercial content strategy aimed at enhancing patient experiences.
Fran Paradiso-Hardy
Astellas
Vice President and Head, Global Medical Communications
Vice President and Head, Global Medical Communications
Parker Richardson
Astellas
Vice President, Omnichannel Strategy and Operations
Vice President, Omnichannel Strategy and Operations
Pooja Lal
Veeva
Vice President, Commercial Content
Vice President, Commercial Content
Veeva Link Keynote with Takeda
10:30 am – 11:30 am | 252 A/B
Hear how Takeda uses deep KOL intelligence, connected data, and enhanced cross-functional collaboration to improve customer and HCP engagement.
Samer Ansari
Takeda
Head of Data, Digital and Technology – Oncology
Head of Data, Digital and Technology – Oncology
Sonja Rivera
Veeva
Vice President, Strategy, Link Commercial US
Vice President, Strategy, Link Commercial US
Veeva Compass and Veeva OpenData Keynote with ANI, Bayer, and Takeda
10:30 am – 11:30 am | 253 B/C
Hear how a modern approach to commercial data can reduce complexity, increase efficiency, and unlock deeper patient and HCP insights.
Mike Rifflard
ANI Pharmaceuticals
Vice President, Operations and Analytics
Vice President, Operations and Analytics
Patrick Moeller
Bayer
Acting CIO Bayer Pharma and Head of Commercial IT and Digital Pharma
Acting CIO Bayer Pharma and Head of Commercial IT and Digital Pharma
Matt Winkler
Takeda Oncology
Head of Global Customer Experience
Head of Global Customer Experience
Peter Stark
Veeva
Executive Vice President and General Manager, Compass
Executive Vice President and General Manager, Compass
Veeva Crossix Keynote with Genentech
10:30 am – 11:30 am | 257 A/B
2024 promises major changes to marketing, including the deprecation of third-party cookies. Hear how a modern foundation of connected analytics can give you an edge and enable ongoing innovation during times of rapid change.
Andres Diaz
Genentech
Head of Experience Services and Digital Innovation
Head of Experience Services and Digital Innovation
Asaf Evenhaim
Veeva
Chief Executive Officer, Crossix
Chief Executive Officer, Crossix
Sarah Caldwell
Veeva
General Manager, Crossix Analytics
General Manager, Crossix Analytics
[2:30 – 2:50 p.m.] DAM and Brand Portal Best Practices
Innovation Theater 3
Learn how to increase content reuse and compliance using PromoMats DAM features, including storing, tracking, and tagging approved assets, as well as Brand Portal.
Peter Delbrueck
Veeva
Solutions Consultant
Solutions Consultant
[2:30 – 2:50 p.m.] Using HCP Referral Patterns To Drive Effective Targeting
Innovation Theater 2
Learn how analyzing referral patterns from Compass Patient can drive effective HCP targeting and streamline the patient journey.
[2:30 – 2:50 p.m.] An End-to-End Look at Veeva Medical Solutions
Innovation Theater 4
See how medical teams can use Veeva Medical solutions to understand critical insights and inquiry trends to improve stakeholder engagement.
Carly Whitaker
Veeva
Senior Solution Consultant
Senior Solution Consultant
[2:30 – 2:50 p.m.] Getting on an HCP’s Calendar Quickly and Efficiently
Innovation Theater 1
See how Integrated Scheduling in Veeva CRM Engage makes it easy for field teams to coordinate schedules with HCPs and align on dedicated meeting times.
Hannah Sitzmann
Veeva
Solution Consultant
Solution Consultant
[4:00 – 4:20 p.m.] Centralizing Medical Inquiry Management
Innovation Theater 1
See the benefits of centralizing medical information processes with Vault MedInquiry working as your single source of truth.
Matt Porter
Veeva
Principal Solution Consultant
Principal Solution Consultant
[4:00 – 4:20 p.m.] Driving Market Access With Link Key Accounts
Innovation Theater 4
See a demo of Link Key Accounts and how it can help your market access team improve customer outcomes.
Jo Siddans
Veeva
Strategy Director, Link Key Accounts
Strategy Director, Link Key Accounts
[4:00 – 4:20 p.m.] Unlocking Data Gaps for Patient Journey and Targeting
Innovation Theater 2
Learn how to improve targeting by gaining better visibility into patients, HCPs, and the market with more complete patient data.
Natalie Hill
Veeva
Vice President, Strategic Consulting, Compass
Vice President, Strategic Consulting, Compass
[4:00 – 4:20 p.m.] Aktana: Creating an AI-Optimized Customer Journey
Innovation Theater 3
Based on a customer journey that you help shape, we’ll demonstrate how Aktana Contextual Intelligence can be used with Veeva CRM to prioritize and align sales, marketing, and medical activities through AI-driven next best actions.
Charlotte Byng
Aktana
Senior Solutions Engineer
Senior Solutions Engineer
Jonny Rawlinson
Aktana
Senior Director, Head of Alliances
Senior Director, Head of Alliances
Wednesday, May 3
8:00 a.m. – 3:20 p.m. ET
[8:00 – 8:20 a.m.] Centralizing Medical Inquiry Management (Repeat)
Innovation Theater 1
See the benefits of centralizing medical information processes with Vault MedInquiry working as your single source of truth.
Matt Porter
Veeva
Principal Solution Consultant
Principal Solution Consultant
[8:00 – 8:20 a.m.] Coordinated Engagement Planning With Link Workflow (Repeat)
Innovation Theater 4
Discover how Link Workflow helps medical, commercial, and clinical teams easily plan engagement with scientific experts across functions and regions.
Jeremy Bellaiche
Veeva
Director Strategy, Link Workflow and New Products
Director Strategy, Link Workflow and New Products
[8:00 – 8:20 a.m.] Getting the Right Data Faster With Compass Patient (Repeat)
Innovation Theater 2
Learn how Compass Patient daily data can help drive new patient starts and accelerate commercialization.
Shannon Eubank
Veeva
Senior Director of Product, Compass Patient
Senior Director of Product, Compass Patient
[8:00 – 8:20 a.m.] Extend HCP Relationships With Compliant Chat
Innovation Theater 3
Discover the power of HCP engagement through chat and learn how field teams can deepen their relationships by providing real-time support at the HCP’s point of need.
Jillian Pellicano
Veeva
Manager, Commercial CRM Solution Consulting
Manager, Commercial CRM Solution Consulting
[8:30 – 8:50 a.m.] How To Measure Content Engagement
Innovation Theater 3
Better understand the overall effectiveness of your organization’s marketing content with our new Customer Engagement Survey designed for field professionals across all therapeutic areas.
Alexis Cohen
Veeva
Vice President, Commercial Content Business Consulting
Vice President, Commercial Content Business Consulting
[8:30 – 8:50 a.m.] Link Medical Insights: Product Preview
Innovation Theater 4
Get an early look at Link Medical Insights and how it’ll help medical teams capture, reveal, and disseminate medical insights easier.
Seóna Rossi
Veeva
Strategy Director, Link Medical Insights
Strategy Director, Link Medical Insights
[8:30 – 8:50 a.m.] Trends in HCP Marketing and Field Synchronization
Innovation Theater 1
See how health brands can increase new patient starts by aligning personal and non-personal promotion.
Ian Goldsweig
Veeva
Senior Director, Crossix Analytics Services
Senior Director, Crossix Analytics Services
[8:30 – 8:50 a.m.] Managing IDN Hierarchies in Veeva Network
Innovation Theater 2
Complex and dynamic HCO structures can make targeting with precision more challenging. In this demo, we’ll show you how to view, understand, and manage IDN account affiliations in Veeva Network.
Dharssan Pushparajah
Veeva
Principal Product Manager
Principal Product Manager
[10:00 – 10:20 a.m.] Measuring and Optimizing Scientific Awareness
Innovation Theater 4
Find out how to measure the impact of medical affairs with Link Scientific Awareness. We’ll also share strategies for boosting awareness and positive sentiment before launch.
Andrew Merron
Veeva
Vice President, Link Services
Vice President, Link Services
[10:00 – 10:20 a.m.] Triggering Field Alerts in Veeva CRM via Daily Patient Data
Innovation Theater 2
Learn how to activate new HCPs during launch using Compass Patient daily data in Veeva CRM.
Dan Reilly
Veeva
Team Lead, Commercial Analytics Business Consulting
Team Lead, Commercial Analytics Business Consulting
[10:00 – 10:20 a.m.] Empowering the Future MSL With Veeva Medical Solutions
Innovation Theater 3
Learn how MSLs can drive more targeted, in-depth, and successful scientific interactions with Veeva Medical solutions.
Carly Whitaker
Veeva
Senior Solution Consultant
Senior Solution Consultant
[10:00 – 10:20 a.m.] Streamlining Territory Design With Align+ and OpenData
Innovation Theater 1
Ready to upgrade your territory design skills? In this demo, we’ll walk you through the launch of a new mental health product using Veeva Align+ and Veeva’s data offerings.
Lynn Persson
Veeva
Director of Strategy
Director of Strategy
[10:30 – 10:50 a.m.] ZS: AI Innovations in Content Hyper-Personalization and Dynamic Targeting
Innovation Theater 2
ZS demonstrates how its AI-driven platform, ZAIDYN™, integrated with Veeva CRM MyInsights and Vault PromoMats, transforms customer interactions by enabling intelligent content tagging, hyper-personalization, and dynamic targeting.
Omer Hancer
ZS
Principal
Principal
Kumar Saurabh
ZS
Associate Principal
Associate Principal
[10:30 – 10:50 a.m.] Maintaining Compliance With Vault Digital Publishing
Innovation Theater 4
See a demo on how to publish content directly to the web from Vault PromoMats, and track its usage.
Candace Zetter
Veeva
Manager, Commercial Vault Solution Consulting
Manager, Commercial Vault Solution Consulting
[10:30 – 10:50 a.m.] New Engage Features in Veeva CRM: What You Need To Know
Innovation Theater 3
See how Veeva CRM and Engage have merged to streamline the field user experience. We’ll show you the new Engage features and discuss important considerations for enablement.
Andrea Moy
Veeva
Product Expert, CRM
Product Expert, CRM
[10:30 – 10:50 a.m.] Optimizing Expert Scientific Engagement With Veeva Link (Repeat)
Innovation Theater 1
Learn how to identify and segment key experts, plan engagements, and measure the impact of scientific activities in real time with an integrated approach using Veeva Link.
Sonja Rivera
Veeva
Vice President, Strategy, Link Key People Global
Vice President, Strategy, Link Key People Global
[12:00 – 12:20 p.m.] Get a Closer Look at Vault CRM (Repeat)
Innovation Theater 3
See Vault CRM in action—and how easy the transition will be for end users.
Steve Reilly
Veeva
Senior Solution Consultant
Senior Solution Consultant
Uri Reich
Veeva
Vice President, Product Management
Vice President, Product Management
[12:00 – 12:20 p.m.] Using Link Pre-Launch
Innovation Theater 4
See a demo of how Link can be used to identify the right experts, find congress insights, and develop strong KOL relationships.
Molly DiLiberto
Veeva
Associate Director Strategy, Global & US Link Key People
Associate Director Strategy, Global & US Link Key People
[12:00 – 12:20 p.m.] Comprehensive Marketing Measurement With Omnichannel Boost
Innovation Theater 2
A common measurement currency can tie all personal, non-personal, and direct-to-consumer engagements to business outcomes. Hear how Omnichannel Boost can help you understand brand impact, along with optimal frequency and sequencing across all channels and touchpoints.
Ben Waters
Veeva
Director, Crossix Analytics Services
Director, Crossix Analytics Services
[12:00 – 12:20 p.m.] How To Save Your Reps Time With MyInsights Studio
Innovation Theater 1
See how the MyInsights Studio pre-call planning page can be easily tailored in minutes to improve field rep efficiency.
Elizabeth Schaap
Veeva
Associate Product Manager
Associate Product Manager
Trent Yee
Veeva
Senior Technical Consultant
Senior Technical Consultant
[12:30 – 12:50 p.m.] Automating the Creation and Distribution of Medical Content
Innovation Theater 4
Learn how Vault MedComms leverages automation to drive efficiencies in the creation and distribution of medical content.
Matt Porter
Veeva
Principal Solution Consultant
Principal Solution Consultant
[12:30 – 12:50 p.m.] Veeva Align in Action: Preparing for a New Indication
Innovation Theater 2
Experience Align’s comprehensive range of capabilities as they are applied to the real-world scenario of an indication expansion.
Jennifer Barclay
Veeva
Senior Solution Consultant
Senior Solution Consultant
[12:30 – 12:50 p.m.] Measuring Field Engagement and Sentiment
Innovation Theater 1
Learn about a new approach to maximizing field team potential and driving your strategy forward.
Prath Krishnamoorthy
Veeva
Managing Director
Managing Director
[12:30 – 12:50 p.m.] Achieving Launch Excellence With Commercial Cloud (Repeat)
Innovation Theater 3
See how Veeva Commercial Cloud helps sales, medical, and marketing work seamlessly to drive engagement and launch success.
Ruth Elise Burns
Veeva
Senior Director, North America Commercial Solution Consulting
Senior Director, North America Commercial Solution Consulting
[1:00 – 1:20 p.m.] Methodology for Building Projected Prescription Data
Innovation Theater 2
Get a first look at how Compass Prescriber’s modern approach to projected prescription data will meet the needs of today’s complex therapies.
Myrto Miltiadous
Veeva
Director Data Science and Products, Compass Prescriber
Director Data Science and Products, Compass Prescriber
[1:00 – 1:20 p.m.] Pinpointing the Right Event Speaker Using Veeva Link Key People
Innovation Theater 1
Relevant, topical events require relevant, topical speakers. Find out how you can identify the best event speakers using real-time intelligence about their industry activities.
Anna Wilhite
Veeva
Solution Consultant
Solution Consultant
[1:00 – 1:20 p.m.] Creating Effective Approved Email Content for Events
Innovation Theater 3
Learn how you can quickly create the perfect email template for your events using Veeva Vault PromoMats and Veeva CRM Events Management.
Spencer Lee
Veeva
Senior Product Manager, Events
Senior Product Manager, Events
[1:00 – 1:20 p.m.] Driving Market Access With Link Key Accounts (Repeat)
Innovation Theater 4
See a demo of Link Key Accounts and how it can help your market access team improve customer outcomes.
Jo Siddans
Veeva
Strategy Director, Link Key Accounts
Strategy Director, Link Key Accounts
[2:30 – 2:50 p.m.] Using HCP Referral Patterns To Drive Effective Targeting (Repeat)
Innovation Theater 2
Learn how analyzing referral patterns from Compass Patient can drive effective HCP targeting and streamline the patient journey.
[2:30 – 2:50 p.m.] Integrating Crossix HCP Trigger Data in Veeva CRM (Repeat)
Innovation Theater 1
Learn how to use patient engagement data to drive field suggestions in CRM.
Michael Ramadei
Veeva
Director, Solutions Engineering, Crossix Analytics
Director, Solutions Engineering, Crossix Analytics
[2:30 – 2:50 p.m.] Setting Up the Speaker Portal in Veeva CRM Events Management
Innovation Theater 3
Simplify your event speaker communications with the Speaker Portal in Veeva CRM Events Management. This demo will show you how to get started.
Brett Norton
Veeva
Senior Product Manager, Veeva CRM Events Management
Senior Product Manager, Veeva CRM Events Management
[2:30 – 2:50 p.m.] Link Medical Insights: Product Preview (Repeat)
Innovation Theater 4
Get an early look at Link Medical Insights and how it’ll help medical teams capture, reveal, and disseminate medical insights easier.
Seóna Rossi
Veeva
Strategy Director, Link Medical Insights
Strategy Director, Link Medical Insights
[3:00 – 3:20 p.m.] Automating the Creation and Distribution of Medical Content (Repeat)
Innovation Theater 4
Learn how Vault MedComms leverages automation to drive efficiencies in the creation and distribution of medical content.
Matt Porter
Veeva
Principal Solution Consultant
Principal Solution Consultant
[3:00 – 3:20 p.m.] Accelerate Clinical Trials With Compass Patient and Link Key People
Innovation Theater 2
Learn how to accelerate investigator selection through a protocol-specific, patient-first approach to site selection.
Ilan Behm
Veeva
Practice Manager, Commercial Analytics Business Consulting
Practice Manager, Commercial Analytics Business Consulting
[3:00 – 3:20 p.m.] How To Share Content Compliantly Across Different Platforms
Innovation Theater 1
Get to know Veeva CRM Engage’s versatile content-sharing features, so you can can compliantly deliver personalized experiences to HCPs, no matter the channel.
Jillian Pellicano
Veeva
Manager, Commercial CRM Solution Consulting
Manager, Commercial CRM Solution Consulting
[3:00 – 3:20 p.m.] Do More With the Veeva CRM Desktop Experience
Innovation Theater 3
Discover how to drive productivity, agility, and efficiency with a CRM experience built for traditional field teams, emerging digital teams, and everything in between.
Anna Wilhite
Veeva
Solution Consultant
Solution Consultant
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Fran Paradiso-Hardy
Astellas
Vice President and Head, Global Medical Communications
Fran has over 20 years of pharmaceutical experience in various senior medical affairs roles, and is currently the vice president and head of global medical communications with Astellas Pharma Inc., which includes scientific communications and content scientific publications, medical information, medical education, and library and information services. Fran obtained both her bachelor of pharmacy (BScPhm) degree and masters of science (MSc) degree from the University of Toronto, and her doctors of pharmacy (PharmD) degree from the University of Florida. Prior to joining the pharmaceutical industry, Fran was assistant professor at the University of Toronto (faculty of pharmacy), clinical coordinator, cardiovascular diseases (pharmacy department), and affiliate member (divisions of cardiology and clinical pharmacology) at Sunnybrook Health Sciences Centre. Fran is an active member of the medical affairs professional society (MAPS), medical communication focus area working group (FAWG), as well as the Indegene medical affairs digital strategy council.
SESSIONS
Vault PromoMats and Vault Medical Keynote with Astellas
Tue 10:30 a.m.
Parker Richardson
Astellas
Vice President, Omnichannel Strategy and Operations
Parker is VP of omnichannel strategy and operations at Astellas. He leads the overall strategy and direction of omnichannel across the commercial organization harmonizing people, process, and technology. This organization and team aims to enhance and augment the organization’s ability to go to market with accelerated capabilities that deliver industry-leading experiences as a differentiator, enabling experiences that meet customers’ and patients’ needs while delivering business objectives.
SESSIONS
Vault PromoMats and Vault Medical Keynote with Astellas
Tue 10:30 a.m.
Q&A with Content Leaders: The Future of Content is Now
Tue 4:30 p.m.
Pooja Lal
Veeva
Vice President, Commercial Content
Pooja Lal is responsible for commercial content strategy at Veeva across the Vault PromoMats and Vault Medical product areas. She is focused on understanding the industry trends and business challenges with Veeva’s customers with an eye towards driving customer success while also identifying new opportunity areas for innovation to drive content excellence. Pooja also closely works with strategy alliances, agencies, and other technology partners to drive more holistic solutions for digital engagement through technology and services. Pooja has over 25 years of experience enabling life sciences organizations to establish and evolve their content businesses in highly complex environments. Prior to joining Veeva, Pooja led the global content practice at Cognizant. She also spent 17 years at Accenture as the head of North America content services within Accenture Interactive.
SESSIONS
Vault PromoMats and Vault Medical Keynote with Astellas
Tue 10:30 a.m.
Q&A with Content Leaders: The Future of Content is Now
Tue 4:30 p.m.
Bayer: Striking the Right Balance Between Automation and AI
Wed 11:00 a.m.
Samer Ansari
Takeda
Head of Data, Digital and Technology – Oncology
Samer is head of data, digital, and technology for the oncology business unit at Takeda. He joined Takeda Oncology in October 2018, and has built Takeda’s data, digital, and technology organization comprising of strong internal talent, foundational capabilities that are resilient along with impactful innovative solutions. He is also part of Takeda’s oncology leadership team, enterprise data, digital and technology leadership team, and information and digital trust governance board. Prior to Takeda, Samer worked for Insulet, an innovative medical device company, where he held commercial, digital, and technology leadership roles in the US and Europe. Samer’s educational background is in software engineering. His passion is to bring in best-in-class customer and patient experiences using innovative solutions with agile ways of working.
SESSIONS
Veeva Link Keynote with Takeda
Tue 10:30 a.m.
Sonja Rivera
Veeva
Vice President, Strategy, Link Commercial US
Sonja Rivera leads US strategy for Veeva Link Commerical. She has over 25 years of life sciences industry and consulting experience leading commercial strategy and transformation. Prior to joining Veeva in 2020, Sonja held various positions at Inizio Engage, Vynamic, Merck, and Accenture, where she led various initiatives to create more relevant customer engagement and deliver value through technology and analytics. Sonja holds a bachelor of science degree in biochemistry from the University of Delaware.
SESSIONS
Veeva Link Keynote with Takeda
Tue 10:30 a.m.
Mike Rifflard
ANI Pharmaceuticals
Vice President, Operations and Analytics
Mike has 25 years in pharmaceutical commercial operations and analytics, and his experience spans multiple roles and disciplines. He has worked in and launched products in many therapeutic areas in primary care, specialty, oncology, and rare and ultra rare diseases.
SESSIONS
Veeva Compass and Veeva OpenData Keynote with ANI, Bayer, and Takeda
Tue 10:30 a.m.
Patrick Moeller
Bayer
Acting CIO Bayer Pharma and Head of Commercial IT and Digital Pharma
Patrick is a passionate, human-centric, digital, and transformational leader with 20+ years of experience in the life science industry mainly in commercial and digital leadership roles. Today, Patrick is the acting CIO for Bayer Pharmaceuticals, and in addition heading the commercial IT and digital organization for pharma. He has worked in several countries in global and local roles for BASF and Bayer AG.
SESSIONS
Veeva Compass and Veeva OpenData Keynote with ANI, Bayer, and Takeda
Tue 10:30 a.m.
Matt Winkler
Takeda Oncology
Head of Global Customer Experience
As the global head of customer experience for the oncology business unit at Takeda, Matt works in a new group called data, digital, and technology that aims to enhance their digital capabilities as they strive to cure cancer. Matt oversees the product development for Next Best Engine, Marketing and Sales Technology Stack, oncology websites and digital campaigns. Before joining Takeda, Matt spent 7 years at IQVIA as the head of omnichannel partnerships and products, where he managed data partnerships to generate customer insights, AI / ML creation, omnichannel orchestration, and digital marketing optimization. Matt has over 25 yrs of experience in healthcare marketing, and has worked for several top 10 pharma companies leading marketing strategy (HCP and consumer), as well as digital, and omnichannel marketing roles.
SESSIONS
Veeva Compass and Veeva OpenData Keynote with ANI, Bayer, and Takeda
Tue 10:30 a.m.
Peter Stark
Veeva
Executive Vice President and General Manager, Compass
Peter is responsible for Veeva Compass and OpenData in the US. His career started at PwC with a focus on CRM initiatives. He continued that focus within the life sciences industry working with Aventis Pharmaceuticals in 2002. During his time at Aventis and Sanofi, he worked across their commercial organization driving sales and marketing initiatives designed to maximize customer engagement. In 2010, he started a company with a mission to generate novel customer insights by integrating sales and marketing promotional activities using technology, data, and analytics. That business, Pursuit Solutions, was acquired by IMS Health in 2016 where he continued to lead the omnichannel marketing business before joining Veeva in 2022.
SESSIONS
Veeva Compass and Veeva OpenData Keynote with ANI, Bayer, and Takeda
Tue 10:30 a.m.
Andres Diaz
Genentech
Head of Experience Services and Digital Innovation
Andres is a seasoned executive with extensive experience in the retail and pharmaceutical industries, specializing in digital, omnichannel, and customer experience strategies. With a proven track record of driving business growth through customer-centric approaches, he is passionate about creating seamless, value-driven experiences across all touchpoints. His leadership spans executive roles, leveraging innovative technologies to enhance customer engagement and satisfaction. Committed to staying ahead in a dynamic marketplace, Andres thrives on crafting strategies that not only meet but exceed customer expectations, resulting in tangible business outcomes.
SESSIONS
Veeva Crossix Keynote with Genentech
Tue 10:30 a.m.
Asaf Evenhaim
Veeva
Chief Executive Officer, Crossix
Asaf Evenhaim is CEO of Veeva Crossix, delivering best-in-class solutions to help health brands maximize marketing effectiveness. Asaf also oversees the development of SafeMine, our privacy-preserving patient de-identification technology and the data network that powers Veeva Compass and Veeva Crossix. Asaf co-founded Crossix in 2005 and led the company to become the industry’s leader in marketing analytics through the Veeva acquisition of Crossix in 2019. Asaf has been inducted to the DTC Hall of Fame, named to the PharmaVOICE 100 most influential people in the life sciences industry, selected as a DTC Innovator of the Year and is a PM360 ELITE honoree.
SESSIONS
Veeva Crossix Keynote with Genentech
Tue 10:30 a.m.
Sarah Caldwell
Veeva
General Manager, Crossix Analytics
Sarah serves as general manager, Crossix Analytics at Veeva. She has spent her career in the healthcare data and analytics space and has been with Crossix since 2007.
SESSIONS
Veeva Crossix Keynote with Genentech
Tue 10:30 a.m.
Veeva Crossix Analytics Roadmap
Wed 9:00 a.m.
Frank Armenante
Novo Nordisk
Director, Field Systems
Frank has spent 26 years in the pharmaceutical industry, 16 at NNI. Balancing life as a dad, coach, and giving his time to his community. He currently leads the field systems team which aligns across the enterprise to provide customer-facing technology solutions to commercial sales, medical, and market access within all of Novo Nordisk US operations. Over the years he has focused primarily on commercial execution, field sales, and incentive compensation, but also has a strong understanding of information systems, IT, and anything that supports customer-facing roles. Frank frequently guest speaks at industry conventions on topics near and dear to pharmaceutical sales and customer engagement. Frank’s approach to business is a combination of passion, team commitment, and a relentless drive for higher performance and improvement.
SESSIONS
Vault CRM Suite Keynote with Novo Nordisk
Tue 10:30 a.m.
Paul Shawah
Veeva
Executive Vice President, Commercial Strategy
Paul is responsible for commercial strategy including the growth and direction of Veeva’s commercial products. Paul has spent the last 20 years in strategy, product, and marketing roles for software companies serving life sciences.
SESSIONS
Vault CRM Suite Keynote with Novo Nordisk
Tue 10:30 a.m.
Vault CRM Suite: Ask a Leader
Wed 3:00 p.m.
Arno Sosna
Veeva
General Manager, CRM Products
Arno Sosna is responsible for the design, development, and delivery of all Veeva’s CRM Suite products. Arno and his team ensure that Veeva delivers best-in-class products for managing customer engagement across all channels, with a focus on streamlined usability, rich functionality, and end-to-end customer success.
SESSIONS
Vault CRM Suite Keynote with Novo Nordisk
Tue 10:30 a.m.
Vault CRM Suite Roadmap
Wed 9:00 a.m.
Megan Watson
Veeva
Principal Solution Consultant, Commercial
Megan is a principal solution consultant, with over 25 years of experience in solutions covering data warehousing, business applications, and business analytics. She joined Veeva in 2019 and currently enjoys educating customers and prospects about Veeva’s Data and Analytics solutions, including Veeva Nitro, Network, OpenData, and MyInsights.
SESSIONS
Innovation Theater: Uncover New Insights with Nitro Explorer
Tue 12:00 p.m.
Madrigal: Building a Data Foundation for Launch Excellence
Tue 3:00 p.m.
Innovation Theater: Extend into New Data with Veeva Nitro
Wed 8:30 a.m.
Seóna Rossi
Veeva
Strategy Director, Link Medical Insights
Seóna is the strategy director for Link Medical Insights. She has over 10 years of experience across the drug development lifecycle in clinical, academic, and industry settings. Her in-depth understanding of the pharmaceutical value chain has shaped her passion for enabling medical insights to drive decision-making throughout the enterprise and improve patient outcomes. She loves partnering with medical affairs to identify solutions that will position them as a leading strategic partner in pharma and is motivated by a relentless curiosity and a firm belief in the value of the function.
SESSIONS
Innovation Theater: Accelerating Medical Insights From Capture to Action
Tue 12:00 p.m.
Customer Session: Modernizing the Insights Process to Increase Medical Effectiveness
Tue 4:30 p.m.
Deep Dive: Streamlining Medical Insights with Next-Generation Tagging
Wed 1:00 p.m.
Jon Fisher
Veeva
Group Manager, Product Expert, Commercial Content
Jon works closely with the global product expert team to coordinate and evolve customer communications and resources across Vault applications in Commercial and R&D. He has been at Veeva for six years and spent 10 years in life sciences agencies prior to joining Veeva.
SESSIONS
Innovation Theater: Advanced Email Building for Personalization
Tue 12:00 p.m.
Deep Dive: CLM for PromoMats and MedComms
Tue 3:00 p.m.
Garrett Lyons
Veeva
Director, Crossix Strategy
Garrett serves as Director, Crossix Strategy at Veeva. He has spent his career in the strategy, data and marketing analytics space and has been with Crossix since 2022.
SESSIONS
Innovation Theater: Connect Marketing Touchpoints to Health Outcomes
Tue 12:00 p.m.
Innovation Theater: Connect Marketing Touchpoints to Health Outcomes
Wed 8:00 a.m.
Innovation Theater: Connect Marketing Touchpoints to Health Outcomes
Wed 1:30 p.m.
Peter Delbrueck
Veeva
Solutions Consultant
Peter is one of Veeva’s commercial content specialists on the Solutions Consulting team. He primarily supports Vault Promomats and Vault Medical products and is a subject matter expert for DAM, Portals, and Claims features. Peter brings a unique background in life science and healthcare to Veeva. His degree in public health led him to the life science field, where he’s been supporting the industry in various facets for over seven years.
SESSIONS
Innovation Theater: Leveraging DAM for Effective Content Reuse
Tue 12:30 p.m.
Bryan Johnson
Veeva
Senior Director, Product Management, Compass Prescriber & National
As senior director of product management, Bryan is responsible for leading the Compass Prescriber and Compass National products. He has worked in the life sciences industry for over a decade, and has extensive experience using data analytics to support commercial operations and strategy. Prior to joining the Veeva product team, he worked for Trinity Life Sciences as a member of their analytics leadership team.
SESSIONS
Innovation Theater: Measure Promotional Response with Compass Prescriber
Tue 12:30 p.m.
Innovation Theater: Measure Promotional Response with Compass Prescriber
Wed 12:00 p.m.
Deep Dive: Veeva Compass Prescriber and National
Wed 1:00 p.m.
Ben Waters
Veeva
Director, Crossix Insights Platform
With nearly two decades of experience building robust data analytics programs for global brands, Ben Waters has deep knowledge in brand marketing and analytics. He believes that every brand has a story to tell and that when data is allowed to lead, the narrative writes itself.
SESSIONS
Innovation Theater: Synchronizing HCP Sales and Marketing
Tue 12:30 p.m.
Innovation Theater: Synchronizing HCP Sales and Marketing
Wed 3:00 p.m.
Anna Vitale
Veeva
Senior Solution Consultant
As a senior solution consultant, Anna Vitale is responsible for supporting the pre-sales process by providing product demonstrations across Veeva’s suite of commercial products. Through collaboration with Veeva account partners, product, and strategy teams, she works with customers to discover underlying pain points and demonstrate how Veeva’s solutions can add value to their business.
SESSIONS
Innovation Theater: Vault CRM Admin User Tour
Tue 12:30 p.m.
Julien Massinon
Veeva
Vice President, Global Vault CRM Services
Julien is leading the global Vault CRM Services team. Over the coming years, the primary goal is to ensure all our customers have a successful path to Vault CRM, our new centerpiece of the Commercial Cloud.
SESSIONS
Vault CRM Migration Considerations for Large Biopharmas
Tue 1:00 p.m.
Natraj Mowdhgalya
Veeva
Practice Director, Commercial Architecture
Natraj Mowdhgalya serves as the Practice Director for Commercial Architecture and Technical Services at Veeva. Natraj has his team help customers build and integrate Veeva Commercial products including VeevaCRM and help integrate Veeva products to the larger customer Commercial ecosystem using Veeva best practices. Natraj has spent his career consulting with customers across Commercial IT and Commercial Operations to successfully implement various Life Sciences solutions across Sales and Marketing.
SESSIONS
Vault CRM Migration Considerations for Biotechs
Tue 1:00 p.m.
Doug Caldwell
Veeva
Vice President, Commercial Strategy
Doug is an accomplished executive with 20 years of experience in the life sciences industry. As vice president of customer strategy at Veeva, he is a thought leader and trusted advisor to executives across the industry specializing in commercial capabilities and technology enablement. Doug brings a unique blend of business, information technology, and consulting experience, delivering commercial platforms to many of the world’s largest pharmaceutical companies. He has expertise in the areas of end-to-end information management, business insight, and multichannel marketing with first-hand experience in technologies related to analytics, data warehousing, master data management, customer relationship management, and marketing automation.
SESSIONS
Vault CRM Migration Considerations for Biotechs
Tue 1:00 p.m.
Christine Conley-Smith
Roche/Genentech
Director, Creative and Content Management Operations
Christine has over 20 years of wide-ranging, cross-functional experience in the pharmaceutical sector with an extensive background in marketing operations, software management, corporate compliance, scientific publication planning, accredited medical education, managed markets, training/delivery, learning management, and medical congress symposia. Christine is highly skilled in leading global programs, service delivery, change management, business process design, and AGILE methodology. Christine was a principal member of first large size pharmaceutical company to successfully deploy combined copy approval/digital asset management using Veeva Vault PromoMats on a global scale, and continues to engage in discussion/forums relating to content operations across pharmaceutical industry.
SESSIONS
Roche/Genentech: Defining a Path to Successful Modular Content
Tue 1:00 p.m.
Kara Hansen
Genentech
Director Product Management, Content and Digital Asset Management
Kara’s career in content strategy, management, systems, and experiences took her to solve information challenges at some of the world’s best-known companies, including The Walt Disney Company and Amazon. Now leading content capability development at Genentech, Kara is leading the journey to modular ways of working.
SESSIONS
Roche/Genentech: Defining a Path to Successful Modular Content
Tue 1:00 p.m.
Jenny Perri
Veeva
Senior Director, Commercial Content Strategy
Jenny is responsible for commercial content strategy for the Vault PromoMats product area. Jenny has over 13 years of experience in consulting and strategy roles helping pharmaceutical companies deliver excellent content across commercial and medical teams.
SESSIONS
Roche/Genentech: Defining a Path to Successful Modular Content
Tue 1:00 p.m.
Innovation Theater: Paving the Way to a Standard Content Taxonomy
Wed 8:30 a.m.
Amarin, Gilead: Getting Started with Digital Asset Management
Wed 1:00 p.m.
Serena Hunt
Apellis Pharmaceuticals
Business Systems Technical Manager
Serena has 14 years of experience in the pharmaceutical industry. During that time, she has worked closely with commercial and medical teams on territory design. She has been an Align user since 2020, and is currently responsible for all Align functionality at Apellis Pharmaceuticals.
SESSIONS
Apellis, Biogen, Novo Nordisk: Enabling Strategic Agility with Align
Tue 1:00 p.m.
Eric DeFeo
Biogen
Director, Field Operations
Eric has been in field operations at Biogen for seven years leading alignment and targeting efforts across multiple specialty and rare disease franchises. He has been hands on with Veeva Align since 2019, and provided feedback that has led to several product enhancements.
SESSIONS
Apellis, Biogen, Novo Nordisk: Enabling Strategic Agility with Align
Tue 1:00 p.m.
Priya Mihinthan
Novo Nordisk
Sales Systems Manager
Priya has been with Novo Nordisk Canada for over 13 years. She is responsible for managing Veeva CRM and Align. Priya enjoys bridging the gap between IT and commercial, enabling new features and streamlining process to support fields teams.
SESSIONS
Apellis, Biogen, Novo Nordisk: Enabling Strategic Agility with Align
Tue 1:00 p.m.
Adrian Wilson
Veeva
Director, Commercial Strategy
Adrian began his career as a strategy consultant with Boston Consulting Group, supporting biopharma companies on product growth strategy, HCP engagement, and field force deployment, among other commercial topics. He then joined AbbVie as a Director of Enterprise Innovation, where he supported asset strategy for their solid tumor portfolio and led several capability-building efforts across commercial, medical affairs, and R&D. He is now part of Veeva’s Commercial Strategy team as the global lead for Veeva Align. Adrian received his MBA from Duke University and his bachelor’s degree in Chemistry and Economics from the University of Virginia.
SESSIONS
Apellis, Biogen, Novo Nordisk: Enabling Strategic Agility with Align
Tue 1:00 p.m.
Leona Blustein
Idorsia Pharmaceuticals
National MSL Leader
Leona has over a decade of industry experience ranging from consumer to small biotech and large pharma companies in various therapeutic areas such as gastroenterology, rare diseases, dermatology, neurology, and cardiology. Leona has expertise in many aspects of both US and global medical affairs ranging from medical information to field medical and operations, with a strong passion for building out medical affairs teams and systems implementation and capabilities to help measure the impact and value of the field medical teams. She has a deep understanding of cross-functional collaboration to allow for alignment and strategic support as companies prepare for launch of their products. Leona is currently the national MSL leader at Idorsia Pharmaceuticals, where she is an integral member of the leadership team and helps to drive medical affairs tactical execution.
SESSIONS
Medical Keynote with Idorsia, Kyowa Kirin, and Novo Nordisk
Tue 1:00 p.m.
Deborah Braccia
Kyowa Kirin
Senior Vice President, Head of Global Medical Affairs Excellence
Deborah is a result driven senior healthcare and biopharmaceutical leader with progressive experiences and successes in the pharmaceutical, biotech, clinical, and academic settings. She has demonstrated career-long commitment to patients, innovation, and organizational transformation. She has established new functions, capabilities, and innovated the medical affairs function of Kyowa Kirin, first in in North America, and now globally. In her current role as senior vice president, head of global medical affairs excellence (GMAE), she built and leads the GMAE organization, intensively focused on global transformation. Previously, as vice president, regional North America head of medical affairs, she built the North America MA function from the ground up, developed capabilities, and future infrastructure design. She led the MA strategy for Kyowa Kirin’s two novel first-in-class drug launches into the US market, transforming the Kyowa Kirin North America business. Deborah previously held positions in development, commercial, and medical affairs roles at Genta, Merck, and Novartis.
SESSIONS
Medical Keynote with Idorsia, Kyowa Kirin, and Novo Nordisk
Tue 1:00 p.m.
Christine Castro
Novo Nordisk
Director, Medical Affairs Omnichannel Engagement
Christine is a seasoned pharmacist and medical affairs professional with a strong background in digital transformation and communication. With a focus on enabling medical affairs teams to excel through digital innovation, Christine brings a wealth of experience in bridging the gap between traditional practices and modern technological advancements. With a passion for driving change in patient lives, Christine is dedicated to leveraging digital solutions to enhance patient care and professional collaboration.
SESSIONS
Medical Keynote with Idorsia, Kyowa Kirin, and Novo Nordisk
Tue 1:00 p.m.
Customer Session: Modernizing the Insights Process to Increase Medical Effectiveness
Tue 4:30 p.m.
Christoph Bug
Veeva
Vice President, Global Medical
Christoph is an experienced executive and pharma insider, and a physician by training, holding a Ph.D. and an MBA. He has founded and managed turn-around and growth in different company settings. His experience in pharma encompasses marketing, sales, market access, R&D, and medical affairs on a local, regional, and global level. At Veeva, he is leading medical strategy globally.
SESSIONS
Medical Keynote with Idorsia, Kyowa Kirin, and Novo Nordisk
Tue 1:00 p.m.
Deep Dive: Connecting Medical Affairs for Seamless Customer Engagement
Wed 3:00 p.m.
Larry Brooks
Veeva
Senior Director, Strategy, Link Key Accounts
Larry is the senior director of strategy for Link Key Accounts. He has broad experience in life sciences, across market access, account management, sales and marketing. In his previous role, Larry led healthcare and life science partnerships at Amazon Web Services. He also previously led the digital health consulting practice at Evolution Road, focusing on pharmaceutical marketing innovation. Larry holds a bachelor’s and master’s in business administration, both from George Washington University.
SESSIONS
Deep Dive: Transforming Key Account Management with Deep Data
Tue 1:00 p.m.
Innovation Theater: Find New Decision Makers with Link Key Accounts
Wed 10:30 a.m.
Innovation Theater: Launch into New Therapeutic Areas with Link and OpenData
Wed 12:30 p.m.
Ally Bershadsky
Veeva
Senior Director, Strategy, Link
Ally is the senior director of strategy on the Link US team. Ally brings 15+ years of medical and commercial experience working with leading pharmaceutical companies. Ally is passionate about bringing innovative technologies and proven solutions to customers on the quest to deliver material business impact and improved patient outcomes.
SESSIONS
Deep Dive: Transforming Key Account Management with Deep Data
Tue 1:00 p.m.
Genentech, Pfizer, Takeda: Leveling Up Link with Enterprise-Wide Customer Intelligence
Tue 3:00 p.m.
Saket Malhotra
Ipsen
Head of Commercial Information Management and Enablement
Saket is the head of commercial information management and enablement (CIME) organization at Ipsen. He has over 20 years of leadership experience in the life sciences industry establishing and managing global and regional data and analytics, and digital and technology capabilities. He held global and cross-functional leadership roles within the pharmaceutical and biotech industry, and focused his career on leading business transformation, establishing commercial data and insights, and digital strategy CoEs. Saket has been at the forefront of digital transformation and innovation to deliver on high impact initiatives, while providing thought leadership and strategic direction to the industry.
SESSIONS
Ipsen, Takeda: Effective Commercialization with Patient-Centric Data
Tue 1:00 p.m.
Brian Schulz
Takeda
Director, Analytics and Insights, HAE
Brian has over 20 years of biopharmaceutical experience, currently leading commercial analytics and market research for the HAE rare disease franchise at Takeda Pharmaceuticals. In this role, Brian has leveraged patient data to track competitive launches and provide actionable insights for both personal and non-personal channels. Prior to joining Takeda in 2020, Brian worked on the services side of the industry, including with IQVIA and Epsilon, building and managing teams that designed and delivered data-driven recommendations to resolve his clients’ most pressing commercialization challenges.
SESSIONS
Ipsen, Takeda: Effective Commercialization with Patient-Centric Data
Tue 1:00 p.m.
Ed Park
Veeva
Vice President, Strategy, Compass
Ed has 15+ years of experience within the healthcare market intelligence industry working with medical device, biopharmaceutical, and biotech companies spanning across all stages of commercialization. He has worked across various roles in both an operations and commercial capacity engaging with stakeholders across all levels within a client organization. He is well versed in a number of data and service-oriented solutions, especially leveraging US claims and EHR data. He has worked with both open and closed claims datasets supporting numerous use cases such as (but not limited to) market sizing, commercial targeting/segmentation, patient journey, market access, and more.
SESSIONS
Ipsen, Takeda: Effective Commercialization with Patient-Centric Data
Tue 1:00 p.m.
Tim Bye
Arvinas
Senior Director, Commercial Operations
Tim is the commercial operations lead at Arvinas, where he is responsible for the build out of all marketing operations capabilities and overseeing cross-functional launch planning and execution. He has served in a variety of roles including operations, marketing, and analytics in companies of various sizes. He is always interested in making systems and processes simple for end users while solving complex business problems. His passion is to help facilitate the success of others.
SESSIONS
Arvinas, Madrigal: Getting Started with Vault PromoMats
Tue 1:00 p.m.
Brent Schneider
Madrigal Pharmaceuticals
Senior Director, US Marketing
Brent is a biopharma commercial team leader with a strategic and execution-oriented mindset fueled by gathering insights, maximizing value, and solving challenges. He has over 15 years of diverse experience helping to launch and build some of the largest brands in the industry across various functions at small biotech companies, like Madrigal, and large pharmaceutical companies, like J&J Innovative Medicines/Janssen. He has been involved with 13 products across seven therapeutic areas, including seven product launches and countless go-to-market business models.
SESSIONS
Arvinas, Madrigal: Getting Started with Vault PromoMats
Tue 1:00 p.m.
Lizzy Ross
Veeva
Senior Manager, Commercial Content Strategy
Lizzy leads commercial content strategy for emerging and enterprise businesses in North America, primarily focusing on Vault PromoMats. She is responsible for customer engagement, market adoption, and industry insights. Prior to joining Veeva, she worked at Accenture and LinkedIn, where she specialized in helping organizations design, transform, and execute their marketing content strategies.
SESSIONS
Arvinas, Madrigal: Getting Started with Vault PromoMats
Tue 1:00 p.m.
Exelixis, Lundbeck: Claims Management for Emerging Biotechs
Tue 3:00 p.m.
Emergent, ONO: Content Foundations for Successful Launch
Wed 11:00 a.m.
Darin Bodolosky
Commercial Operations Leader
Darin is a seasoned commercial and sales operations professional who focuses on excellence through data quality, ease of use, and user support. From implementation through automation and enhancement, Darin has launched and improved CRM systems for multiple companies and is now leveraging his skill set to establish AI-ready data warehouses.
SESSIONS
Phathom, Shionogi: Extending the Value of Customer Reference Data
Tue 1:00 p.m.
Elisabeth Schwartz
Phathom Pharmaceuticals
Head of Information Technology
Elisabeth is head of information technology at Phathom Pharmaceuticals. Prior to Phathom, Elisabeth worked as head of information technology, and then head of investor relations at Amarin Pharmaceuticals.
SESSIONS
Phathom, Shionogi: Extending the Value of Customer Reference Data
Tue 1:00 p.m.
Scott Eaves
Shionogi
Associate Director, Field Force Technology
Scott has led multiple Veeva CRM, Network, OpenData, Align, and Nitro implementations across various pharmaceutical companies. He is a 2022 Veeva Hero for OpenData and Network.
SESSIONS
Phathom, Shionogi: Extending the Value of Customer Reference Data
Tue 1:00 p.m.
Bill Henley
Veeva
Director, OpenData SMB Strategy
Bill Henley brings more than 25 years of experience spanning various roles within the life sciences industry. He joined Veeva in 2013 as part of the sales organization, where he helped launch Veeva OpenData and Veeva Network to our commercial customers. He is currently in charge of OpenData commercial strategy for our SMB-sized customer segment. Prior to joining Veeva, Bill worked at a few other well-known data provider companies, selling all types of sales, medical claims, and market research data products. He also worked at IBM implementing strategy for data and software integrations. And he began his career as a sales representative for several pharmaceutical and biotech companies.
SESSIONS
Phathom, Shionogi: Extending the Value of Customer Reference Data
Tue 1:00 p.m.
Innovation Theater: Launch into New Therapeutic Areas with Link and OpenData
Wed 12:30 p.m.
Sohni Dailey
Bristol Myers Squibb
Senior Director, Field and Content Platform Strategy
At Bristol Myers Squibb, Sohni is responsible for defining the business strategy, innovation, and evolution of platforms used by our global field and content teams across commercialization. An example initiative includes launching an optimization program intended to optimize the CRM configuration and translate the platform from an administrative tool to a true business enabler that will simplify and enhance the user engagement experience. Looking to the future, Sohni aspires to continue evolving platforms to meet the needs of their commercialization stakeholders and, above all, their patients.
SESSIONS
Bristol Myers Squibb: Setting a New Bar for HCP-Centric Engagement
Tue 1:00 p.m.
Dan Rizzo
Veeva
Vice President, Global Head of Business Consulting
Dan is responsible for leading the global business consulting practice across the US, Europe, LatAm, and Asia. Prior to joining Veeva, Dan worked at the management consulting firms PwC and EY and held various commercial roles at Eli Lilly.
SESSIONS
Bristol Myers Squibb: Setting a New Bar for HCP-Centric Engagement
Tue 1:00 p.m.
Boehringer Ingelheim, Kyowa Kirin: Leveraging Industry Data for High-Impact Engagement
Tue 4:30 p.m.
Donald Ogisi
Boehringer Ingelheim
Head of MDM Products – Customer Engagement
Donald is the IT Leader responsible for customer master data management, delivering HCP/HCO/Patients to the commercial business globally, across human pharmaceuticals and animal health. He has a background in technology, with previous roles in the US HP commercial business and corporate GTM organization.
SESSIONS
Boehringer Ingelheim: Delivering Better HCP Data to the Field at Speed
Tue 1:00 p.m.
Emily Warner
Boehringer Ingelheim
Director, Field Force Automation
Emily has spent most of her career in the pharmaceutical industry. She started out in a tech startup and transitioned to pharmaceutical operations. In operations, she strives to enable her field teams to effectively execute and engage with customers through operational excellence of organizational systems and platforms.
SESSIONS
Boehringer Ingelheim: Delivering Better HCP Data to the Field at Speed
Tue 1:00 p.m.
Boehringer Ingelheim, Kyowa Kirin: Leveraging Industry Data for High-Impact Engagement
Tue 4:30 p.m.
Michael Dest
Boehringer Ingelheim
Senior AD, Data Governance
Michael serves as the associate director of data governance at Boehringer-Ingelheim. In this capacity, he leads and manages end-to-end data governance processes specific to US Human Pharma profile data within the One Identity MDM and Veeva Network systems supporting field sales, operations, and analytics, which includes managing the vendor data stewardship and representing the US regarding One ID and Veeva Network system priorities, demands, and implementation.
SESSIONS
Boehringer Ingelheim: Delivering Better HCP Data to the Field at Speed
Tue 1:00 p.m.
Ed Reilley
Veeva
Director, Commercial Strategy
Ed is the director of commercial strategy and market owner for Veeva Network and Veeva Nitro. With more than 20 years of experience in the life sciences industry and 12 years in master data management (MDM), data warehousing, and analytics, Ed supports customers with their data governance and data management journeys.
SESSIONS
Boehringer Ingelheim: Delivering Better HCP Data to the Field at Speed
Tue 1:00 p.m.
Madrigal: Building a Data Foundation for Launch Excellence
Tue 3:00 p.m.
EMD Serono: Reimagining MDM for Greater Speed and Scalability
Tue 4:30 p.m.
Glenniss Richards
Bayer
Senior Director, Media Activation
Glenniss is a relatively recent arrival to pharma. She was the second person to be hired as part of Bayer’s in-house media team in June 2021. She has experience in various industries such as financial services, retail, and consumer products. In just over two years, it has become clear that she brings an invaluable set of skills to her role as senior director of digital media activation. Glenniss has driven innovation with programmatic use of addressable TV and executing the adoption of alpha and beta tests with a variety of digital partners. These have, in turn, increased efficiency and demonstrated new capabilities. She has also expanded Bayer’s in-house digital capabilities and strengthened crucial partnerships, all while future-proofing the department in anticipation of a cookie-less world.
SESSIONS
Bayer: Creating a Framework for Audience Targeting Success
Tue 1:00 p.m.
Jessica Daigle
Veeva
Head of Crossix Audience Segments
Jessica Daigle is the head of Veeva Crossix Audience Segments. She has spent her career in the health and media space, using audience targeting and measurement data to create client value.
SESSIONS
Bayer: Creating a Framework for Audience Targeting Success
Tue 1:00 p.m.
Deep Dive: Best Practices in Audience Targeting
Wed 11:00 a.m.
Jen Clifford
Alexion
Director, Patient Marketing
Jen is the director of patient gMG marketing at Alexion, responsible for the development and execution of the DTC TV ad, NPP strategy, and digital measurement. Prior to this role, Jen was a key member of the HCP gMG marketing team working on the launch of ULTOMIRIS, where she was focused on sales enablement and delivering a successful NPP strategy. Prior to joining Alexion, Jen worked for AMAG Pharmaceuticals as head of the digital engagement team, and in a customer experience role. In these roles, she had the opportunity to enhance the patient experience for Vyleesi and lead a digital COE team.
SESSIONS
Alexion Pharmaceuticals, Teva Pharmaceuticals, Amgen: Patient Marketing in Rare Disease
Tue 1:00 p.m.
Scott Fanelli
Amgen
Director, Consumer Marketing
After growing up in the traditional advertising agency world, Scott transitioned to pharma agencies and then specializing in data driven solutions leveraging machine learning. Having an area of focus within the rare disease space, Scott took the opportunity to join Amgen to help lead consumer marketing within their Rare Disease Business Unit.
SESSIONS
Alexion Pharmaceuticals, Teva Pharmaceuticals, Amgen: Patient Marketing in Rare Disease
Tue 1:00 p.m.
Nina DeLucia
Teva Pharmaceuticals
Director, Consumer Marketing
Nina is the director of consumer marketing for AUSTEDO at Teva Pharmaceuticals. She has worked in the pharmaceutical industry for over 20 years, and held roles in sales and marketing on both the manufacturer and vendor side of the business. Throughout her career, she has won various awards in sales, cross functional collaboration, and for marketing campaigns. This year she was named as an honoree for MM&M’s women to watch.
SESSIONS
Alexion Pharmaceuticals, Teva Pharmaceuticals, Amgen: Patient Marketing in Rare Disease
Tue 1:00 p.m.
Adriane Vail
Veeva
Senior Director, Crossix Analytics Services
Adriane serves as senior director, Crossix Analytics Services at Veeva. She has spent the majority of her career in life sciences consulting and analytics, and joined Crossix in July 2023.
SESSIONS
Alexion Pharmaceuticals, Teva Pharmaceuticals, Amgen: Patient Marketing in Rare Disease
Tue 1:00 p.m.
Rudy Gomez
Veeva
Product Manager
Rudy serves as the Product Manager for OpenData Email at Veeva. He has spent his career in the healthcare reference data and email space and has been with OpenData since 2020.
SESSIONS
Innovation Theater: Improve Email Campaign Performance
Tue 2:00 p.m.
Deep Dive: All About OpenData Email
Wed 1:00 p.m.
Aditya Bhattacharji
Veeva
Senior Director, Crossix Analytics Services
Aditya supports media measurement and optimization across therapeutic areas. He has spent his career in pharma across strategy, analytics, and policy.
SESSIONS
Innovation Theater: Campaign Insights to Improve Health Equity
Tue 2:00 p.m.
Innovation Theater: Campaign Insights to Improve Health Equity
Wed 10:00 a.m.
Deep Dive: Uncover Meaningful Insights with Crossix Measurement
Wed 1:00 p.m.
Innovation Theater: Campaign Insights to Improve Health Equity
Wed 2:00 p.m.
Daniel Weinblatt
ZS Associates
Associate Principal
Dan is an associate principal in ZS’s Boston office. He has 13 years of experience supporting large, mid-sized, and emerging pharmaceutical clients across a range of sales and marketing initiatives. Dan is a leader in ZS’s digital customer experience (DCE) practice specializing omnichannel analytics and AI. He focuses on large scale programs enabling clients to transform their customers’ experiences and drive substantial business impact, including field suggestions, omnichannel next best action, and dynamic targeting.
SESSIONS
Innovation Theater: Infusing GenAI into Content, Customer, and Rep Engagement
Tue 2:00 p.m.
Omer Hancer
ZS Associates
Principal
Omer is a principal with ZS. He has spent the last 18 years helping a wide range of biopharmaceutical companies’ sales, marketing, and medical teams with their challenges. He leads ZS’ global digital customer experience (DCE) and omnichannel digital analytics and AI practice area, with a focus on AI/ML-driven next best action, a broad spectrum of Generative AI applications (e.g. content, field, HQ analytics, digital, HCP CX, patient CX), agile omnichannel orchestration and optimization, dynamic targeting, and resource allocation. He works with both commercial and medical functions.
SESSIONS
Innovation Theater: Infusing GenAI into Content, Customer, and Rep Engagement
Tue 2:00 p.m.
Jeremy Barnard
Veeva
Senior Solution Consultant
Jeremy is a Senior Solution Consultant on the Commercial Content team focused on Vault Medical and PromoMats. Prior to joining Veeva, he worked in Product Management and Solution Consulting for numerous health technology vendors and most recently was responsible for emerging technology and innovation within the Patient Access Marketing team at Amgen.
SESSIONS
Innovation Theater: Automating Content Distribution in MedComms
Tue 2:00 p.m.
Jennifer Barclay
Veeva
Senior Solution Consultant
As a Senior Solution Consultant, Jen is responsible for providing tailored product demonstrations to showcase the many ways that Veeva’s Commercial Cloud can bring value to the life sciences industry. She has been with Veeva for over 10 years and is focused on field planning (Align), master data management (Network), reference data (OpenData), and territory design (Align+).
SESSIONS
Innovation Theater: Top 3 Align Features to Streamline Field Planning
Tue 2:30 p.m.
Isabella Kredlow
Veeva
Director, Strategy, Link Commercial US
As part of the Veeva Link Commercial US strategy team, Isabella is responsible for Link strategy with select Veeva customers. She focuses on understanding the industry trends and business challenges with KOL engagement to ensure Link customers gain the most value from Link. Additionally, she works closely with her customers to help identify new opportunities for innovation to drive Link product excellence. Isabella comes to Veeva with over 12 years of consulting experience with a focus on leveraging data-driven insights to drive actionable results and strategy for life sciences and the broader healthcare sector.
SESSIONS
Innovation Theater:
Optimize Congress and Engagement Planning
Tue 2:30 p.m.
BioNTech, Genentech: How a Shared View of External Experts Powers Customer-Centricity
Tue 4:30 p.m.
Amgen: Establishing a Single Global Source of KOL Intelligence
Wed 11:00 a.m.
Dick Yarger
Veeva
Team Lead, Commercial Vault Services
Dick Yarger is a team lead on Veeva’s Commercial Vault services team. He has over 15 years of software implementation experience and 7 years implementing Veeva Vault. He successfully leads Vault programs across the globe for the Commercial Vault practice.
SESSIONS
Innovation Theater: Fast, Compliant Claims Management
Tue 2:30 p.m.
Deep Dive: Accelerating Content with Vault Connections
Wed 1:00 p.m.
Jeremy Seath
Veeva
Product Director
Jeremy serves as the Product Director at Crossix Analytics. In his role, he focuses on developing products like HCP Trigger Data, that connect HCP and consumer data in novel ways to drive more effective marketing.
SESSIONS
Innovation Theater: Crossix HCP Trigger Data in Veeva CRM
Tue 2:30 p.m.
Innovation Theater: Crossix HCP Trigger Data in Veeva CRM
Wed 12:00 p.m.
Innovation Theater: Crossix HCP Trigger Data in Veeva CRM
Wed 2:30 p.m.
Rolando Sa
Veeva
Vice President, Product Management, Vault Commercial Content
Rolando is the vice president of product management for Vault PromoMats and Vault Medical. Rolando and his team are focused on delivering robust and innovative features to address the challenges of the commercial and medical communities. He has over 20 years of experience building enterprise software systems for life sciences organizations.
SESSIONS
Modular Content in Action
Tue 3:00 p.m.
Vault PromoMats Roadmap
Wed 9:00 a.m.
Jamie Torres
Veeva
Practice Manager, Commercial Content Business Consulting
Building upon a degree in biology & chemistry, Jamie brings over 15 years of life sciences industry experience with positions held in pharmaceutical sales, sales training, and marketing for both US and global markets. She has extensive experience in digital-first planning and execution for healthcare professionals and consumer audiences. Prior to joining Veeva, Jamie spent time at large healthcare communication agencies where she partnered with pharmaceutical and biotech companies to help develop sales and marketing strategies from launch through LOE.
SESSIONS
Modular Content in Action
Tue 3:00 p.m.
Michelle Perugini
Bausch Health
Director, Field Enablement
A long-time front-line sales leader and commercial operations specialist, Michelle is passionate about creating solutions for the commercial field sales teams who are responsible for bringing therapeutic solutions to patients every day. A multi discipline award winner in sales and operations roles, Michelle is passionate about evolving her company’s CRM solution.
SESSIONS
Bausch Health, Elanco AH, GSK, Novo Nordisk: Improve Pre-Call Planning with a Better Rep Experience
Tue 3:00 p.m.
Caroline Estes
Elanco
Senior Director, Sales Enablement and Training Strategy
Caroline is the senior director of sales enablement and training strategy for Elanco, US Pet Health. She has over 20 years of combined experience in human and animal pharmaceuticals. This unique blend of experience combined with her passion for empowering the field salesforce has contributed to her earning the Elanco top performer award three of the last four years while serving.
SESSIONS
Bausch Health, Elanco AH, GSK, Novo Nordisk: Improve Pre-Call Planning with a Better Rep Experience
Tue 3:00 p.m.
Evan Caivano
Novo Nordisk
CRM Business Owner, Field Strategy and Operations
Evan is an experienced sales operations, IT, and marketing professional with a proven record of delivering innovative solutions in the pharmaceutical industry. His experience in research and development, manufacturing, and the commercialization of products enables him to navigate a complex regulated environment while continuing to innovate in a fast-paced digital world and a changing healthcare landscape. His passion for making a difference in patient lives and understanding the needs of our customers is what drives him to create tangible value in a commercial organization.
SESSIONS
Bausch Health, Elanco AH, GSK, Novo Nordisk: Improve Pre-Call Planning with a Better Rep Experience
Tue 3:00 p.m.
Geoff Nocar
GlaxoSmithKline
Lead, HCP Experience
Geoff, a seasoned pharmaceutical leader with 26 years of experience, is dedicated to elevating customer experiences. His expertise spans various disciplines, including sales, marketing, and strategic operations. Geoff excels in fostering high-performing teams and devising agile solutions to drive business growth. As lead of HCP experience at GSK, Geoff is responsible for the integration of digital innovations to enhance customer engagement. With an extensive background in sales leadership, marketing strategy, and launch planning, Geoff is an established speaker and thought leader in pharmaceutical commercial strategies.
SESSIONS
Bausch Health, Elanco AH, GSK, Novo Nordisk: Improve Pre-Call Planning with a Better Rep Experience
Tue 3:00 p.m.
Skyler Martin
Veeva
Technical Practice Manager, MyInsights & Nitro
SESSIONS
Bausch Health, Elanco AH, GSK, Novo Nordisk: Improve Pre-Call Planning with a Better Rep Experience
Tue 3:00 p.m.
Deep Dive: Customize Your CRM User Experience
Wed 3:00 p.m.
Christine Ryland
Takeda
Hematology Field Marketing Lead
Christine is a core brand marketer for the hematology franchise and leads the KOL strategic capability build for the US oncology business unit at Takeda. She is leading across multiple functions the transformation of Takeda’s approach to planning and engaging with opinion leaders, while collaborating with DD&T partners on key technology resources that enable and inform the strategy. Christine brings a passion for elevating Takeda’s personalized approach to insightful and focused KOL engagements to ultimately benefit the patients they serve.
SESSIONS
Genentech, Pfizer, Takeda: Leveling Up Link with Enterprise-Wide Customer Intelligence
Tue 3:00 p.m.
Lindsey Lonnen
Genentech
Therapeutic Area Manager
Lindsey is therapeutic area manager for Genentech, specializing in their solid tumor oncology portfolio of products. Lindsey has been influential during the pilot and adoption of Veeva and Veeva Link within Genentech.
SESSIONS
Genentech, Pfizer, Takeda: Leveling Up Link with Enterprise-Wide Customer Intelligence
Tue 3:00 p.m.
Steven Faulkner
Pfizer
US Medical Affairs Field Medical Excellence and Strategic Operations Group Lead
As the United States field medical excellence lead, Steve is responsible for ensuring excellence in field medical strategy and operations. This role allows him to directly impact patient care and outcomes by providing strategic guidance to the Pfizer Medical Affairs Organization. Additionally, as the global medical analytics and insights group lead, he delves into the world of data analysis and insights, leveraging cutting-edge technology to drive informed decision-making and optimize medical operations on a global scale. Steve is grateful for the continued opportunities to contribute to the advancement of healthcare. Each role he held has shaped him professionally and personally, allowing him to develop a deep understanding of the industry and the skills necessary to drive positive change.
SESSIONS
Genentech, Pfizer, Takeda: Leveling Up Link with Enterprise-Wide Customer Intelligence
Tue 3:00 p.m.
Ally Bershadsky
Veeva
Senior Director, Strategy, Link
Ally is the senior director of strategy on the Link US team. Ally brings 15+ years of medical and commercial experience working with leading pharmaceutical companies. Ally is passionate about bringing innovative technologies and proven solutions to customers on the quest to deliver material business impact and improved patient outcomes.
SESSIONS
Deep Dive: Transforming Key Account Management with Deep Data
Tue 1:00 p.m.
Genentech, Pfizer, Takeda: Leveling Up Link with Enterprise-Wide Customer Intelligence
Tue 3:00 p.m.
Joyce Lo
Apellis Pharmaceuticals
Associate Director, Medical Digital Strategy
Joyce is currently the associate director for medical digital strategy for the global medical affairs team at Apellis Pharmaceuticals. Previously, she worked in medical affairs training at Apellis, where she led all medical and scientific training strategies for the hematology team. Before joining Apellis, Joyce completed her post-doctoral fellowship program at AstraZeneca supporting the medical affairs team in the hematology/oncology franchise. She completed her education at Northeastern University in Boston, Massachusetts. In her current medical digital strategy role, Joyce leads all digital innovation and functional effectiveness for global medical affairs by assessing new digital initiatives and improving current capabilities. She ensures all digital capabilities align with medical affairs strategies and processes and have outputs that lead to meaningful actions, while providing and receiving continuous feedback to internal stakeholders. She’s responsible for driving all phases of digital strategy including design, platform selection, requirements, configuration, implementation, and optimization.
SESSIONS
Apellis, Sobi: Optimizing KOL Engagement Across the Product Lifecycle
Tue 3:00 p.m.
Rich Palizzolo
Sobi
Executive Director, CX and Advanced Commercial Capabilities
Rich is the executive director of customer experience and advanced commercial capabilities at Sobi North America. He oversees the development of CX strategy and capabilities across omnichannel, data science, AI, and virtual sales teams. Before he joined Sobi, Rich held CX, digital, and marketing roles at bluebird bio, Intarcia Therapeutics, and Ironwood Pharmaceuticals. He also led strategy and client services teams at Epsilon, Merkle, and Cegedim. He specializes in combining marketing, data, and technology to create and deliver customer experiences that accelerate business outcomes. Rich has a BS in marketing from Bentley University.
SESSIONS
Apellis, Sobi: Optimizing KOL Engagement Across the Product Lifecycle
Tue 3:00 p.m.
Marceline Treneff
Veeva
Associate Director, Strategy, Link Key People
Marceline is the market owner for emerging pharma and biotechs in the US for Link Commercial, focusing on Link Key People. Within a decade of professional development, she has focused on advancing the industry’s ability to engage with experts in the most impactful way to help close the unmet clinical need, and improve patient lives. As a technology expert, Marceline can help client partners unlock the potential of their teams by embedding leading-edge technology into their everyday processes and structures.
SESSIONS
Apellis, Sobi: Optimizing KOL Engagement Across the Product Lifecycle
Tue 3:00 p.m.
Innovation Theater:
Understand Patient Mix to Deepen Clinical Leader Engagement
Wed 1:00 p.m.
Ushank Agarwal
Acuitas360
Principal
Ushank is life sciences commercial operations leader with demonstrated history across data, insights and analytics, and sales force effectiveness. His experience includes M&A, setting up commercial operations infrastructure, launch execution excellence, and consulting. He is currently serving as a principal at Acuitas360, a life sciences consulting firm and Veeva partner.
SESSIONS
Aadi Bioscience, Acuitas360, Immunogen: Driving the Brand Lifecycle with Modern Claims Data
Tue 3:00 p.m.
Misty Braun
Aadi Bioscience
Senior Director, Field Marketing
Misty is the senior director of field marketing. Misty is responsible for developing and executing a regional marketing and customer engagement plan for the key regions in the US. In addition, she’s responsible for creating regional marketing programs and communicating regional marketplace insights to support the brand strategy and business decision-making. Misty brings over 20 years of experience (15 in oncology) to Aadi including sales, sales training, and sales leadership with 10 unique product launches. Most recently, Misty was with CTI Biopharma, where she served as southeast regional business director, building a team, and launching VONJO for cytopenic myelofibrosis. As a sales leader with four biotech startup companies, Misty hired teams from the ground up, working cross-functionally with training, sales operations, marketing, and market access. She was also the director of training at TESARO. Misty started her career in field sales at GSK and Celgene, where she won numerous President’s Club awards.
SESSIONS
Aadi Bioscience, Acuitas360, Immunogen: Driving the Brand Lifecycle with Modern Claims Data
Tue 3:00 p.m.
Alok Joshi
Immunogen
Senior Director, Sales Force Effectiveness
Alok is a senior director with Immunogen (Abbvie), leading the Sales Force effectiveness function for the ovarian cancer drug launch and beyond. With over 14 years of industry experience, Alok’s expertise spans across many functions including launch strategy and operations, business analysis, lean thinking, sales force effectiveness, and data analytics/reporting.
SESSIONS
Aadi Bioscience, Acuitas360, Immunogen: Driving the Brand Lifecycle with Modern Claims Data
Tue 3:00 p.m.
Hassam Baig
Veeva
Senior Director, Compass Strategy
Hassam is responsible for the strategy and growth of Veeva Compass Data Products in the small and mid-size biopharma market. He spent his career in the healthcare data and analytics space.
SESSIONS
Aadi Bioscience, Acuitas360, Immunogen: Driving the Brand Lifecycle with Modern Claims Data
Tue 3:00 p.m.
Innovation Theater: Optimize Territory Alignments with Modern Data
Wed 8:00 a.m.
Hamsini Kolpe
Daiichi Sankyo
Director, Commercial Data Strategy and Governance
Hamsini is a technology and operations professional with over 15 years of experience in the pharmaceutical industry in commercial operations and data management, with a demonstrated track record of developing and delivering innovative solutions to complex business problems.
SESSIONS
Daiichi Sankyo, Viatris: Designing a Data Strategy for Complex Medicines
Tue 3:00 p.m.
Thuy Nguyen
Viatris
Director, Marketing Analytics and Insights
Thuy currently leads market research and insights for Viatris-North America. Thuy has over a decade of experience in therapeutic areas such as vaccines, cardiovascular, diabetes, respiratory, and rare diseases. Her #1 passion is mentoring as well as advocating for her direct reports, juniors, and peers. She’s a consummate champion of the marriage between data, analytics, and market research, as together they provide more compelling stories. Stories that impact commercial strategies, lead to business changes, and ultimately improve patient lives.
SESSIONS
Daiichi Sankyo, Viatris: Designing a Data Strategy for Complex Medicines
Tue 3:00 p.m.
Natalie Hill
Veeva
Vice President, Strategic Consulting, Compass
Natalie Hill leads the Compass strategic consulting team, with responsibility for educating customers on Compass capabilities and features, as well as providing product demonstrations to accelerate Compass awareness and growth. She has more than 20 years of experience in data and analytics supporting life sciences and has held roles in analytics, product management, account management, and strategy. Natalie received her bachelor of arts degree in English from Saint Joseph’s University and is currently pursuing her MBA at Villanova University.
SESSIONS
Daiichi Sankyo, Viatris: Designing a Data Strategy for Complex Medicines
Tue 3:00 p.m.
Nicole Hutcheson
UCB
Associate Director, Patient Insights and Experience
Nicole is the associate director of market research at UCB, where she manages patient insights and analytics for the company’s immunology, neurology, and rare disease brands. Previously, Nicole held positions in brand, strategy, and innovation in the pharma, CPG, and food and beverage industries. She is passionate about leveraging performance data to optimize patient campaigns and support programs that connect with patients to ease their journey.
SESSIONS
UCB: Using Marketing Analytics to Support Launch Success
Tue 3:00 p.m.
Grace Rodriguez
UCB
DTC Portfolio Marketing Head
Grace is the DTC portfolio marketing head, iPVU, at UCB and is responsible for the direct-to-consumer/patient marketing strategy and execution across the Immunology portfolio. Grace has over 18 years of experience in both B2B and B2C marketing, and was a 2023 recipient of DTC National’s Top DTC Marketer of the Year, and a 2024 MM&M 40 under 40. Prior to joining UCB, she spent three years at GlaxoSmithKline where she led the direct-to-consumer efforts for NUCALA, a biologic for severe eosinophilic asthma. She led creative development, content strategy, media strategy and optimizations and marketing automation efforts. Prior to her work on NUCALA, Grace was a consumer marketer on ANORO, an inhaled medicine for COPD, where she led the redesign of the consumer website, creative of patient testimonials, social and digital strategy, and was a core member of the company’s first digital marketing automation program. Prior to GSK, Grace held progressive account management roles at advertising agencies working with well-known consumer brands. At the agency Baldwin&, Grace led all strategic and creative efforts for Krispy Kreme. She also worked at McKinney, where she led brand and campaign development for Sherwin-Williams, Mizuno, and the launch of ESPN’s SEC Network. Her work helped win multiple Effie nominations for client’s brands.
SESSIONS
UCB: Using Marketing Analytics to Support Launch Success
Tue 3:00 p.m.
Luke Herman
Veeva
Director, Crossix Analytics Services
Luke serves as director, Crossix Analytics Services at Veeva. Since joining Veeva in 2020, he has led client relationships and delivered analytics insights for numerous life science brands (including nine launch brands).
SESSIONS
UCB: Using Marketing Analytics to Support Launch Success
Tue 3:00 p.m.
Sandra Strauss
AbbVie
Senior Director, IT Medical Affairs, Safety, Quality and HEOR
Sandy is an executive technology leader who collaborates with the organization to implement innovative solutions. She challenges the status quo and really drives value to the organization.
SESSIONS
AbbVie, Merck: Improving Operational Efficiency with a Connected Vault Medical Ecosystem
Tue 3:00 p.m.
Allie Reynolds
Veeva
Senior Director, Vault Medical Strategy
Allie Reynolds is responsible for medical inquiry and content strategy at Veeva including customer engagement, market adoption and direction, and strategic alliances. Allie has more than 15 years of experience enabling life sciences organizations to establish and evolve their content business to achieve excellence. Prior to joining Veeva, Allie spent over 10 years at Accenture, helping large organizations transform their operating models, processes, and services around content. Allie holds a bachelor of science degree in economics from Trinity College in Hartford, CT.
SESSIONS
AbbVie, Merck: Improving Operational Efficiency with a Connected Vault Medical Ecosystem
Tue 3:00 p.m.
AbbVie, Novartis: Building the Right Foundation to Scale Med Info Operations
Tue 4:30 p.m.
Jenn Etheridge
Exelixis
Senior Director, GI Marketing Promotions
Jenn is a passionate biotech leader with nearly two decades of commercialization and launch experience. At Exelixis, she currently leads GI marketing promotions. Jenn thrives on navigating complex challenges and implementing strategies that deliver measurable results engaging patients and activating HCPs across a myriad of therapeutic areas and with special focus in rare diseases and oncology. A consummate professional, she has a knack for efficiency and excellence in tactical ideation and execution across personal and non-personal channels, always setting new benchmarks to exceed. Never satisfied with the status quo, Jenn has also focused on enterprise-wide optimizations of marketing processes to increase efficiency while improving collaboration with key business partners. Always learning, Jenn received her BS in chemistry and biology from MIT, and her MBA in healthcare management and marketing from The Wharton School.
SESSIONS
Exelixis, Lundbeck: Claims Management for Emerging Biotechs
Tue 3:00 p.m.
Nicole Shea
Lundbeck
Director, Commercial Operations
With 20 years of experience, Nicole leverages a blend of leadership and business acumen to drive operational excellence. With experience in regulatory, QA, marketing, and operations, she’s launched over 30 products and indication expansions, implemented 2 MLR/PRC processes, launched a claims library, and cultivated high performing teams. She continues her optimization efforts through AI initiatives gearing towards omnichannel support, with a goal to move content approval from time-based to deliverable-based.
SESSIONS
Exelixis, Lundbeck: Claims Management for Emerging Biotechs
Tue 3:00 p.m.
Lizzy Ross
Veeva
Senior Manager, Commercial Content Strategy
Lizzy leads commercial content strategy for emerging and enterprise businesses in North America, primarily focusing on Vault PromoMats. She is responsible for customer engagement, market adoption, and industry insights. Prior to joining Veeva, she worked at Accenture and LinkedIn, where she specialized in helping organizations design, transform, and execute their marketing content strategies.
SESSIONS
Arvinas, Madrigal: Getting Started with Vault PromoMats
Tue 1:00 p.m.
Exelixis, Lundbeck: Claims Management for Emerging Biotechs
Tue 3:00 p.m.
Emergent, ONO: Content Foundations for Successful Launch
Wed 11:00 a.m.
Bryan Kirchen
Astellas
Lead, US Master Data Management
Bryan is a seasoned professional known for expertise in data management, data quality, and solution-oriented approaches. Currently overseeing US master data management at Astellas Pharma, he is dedicated to ensuring data accuracy, efficiency, and governance across the organization. His passion lies in leveraging data as a strategic asset to drive informed decision-making and operational excellence. Bryan is recognized for his proactive and collaborative approach, consistently seeking innovative solutions to complex data challenges. He is committed to continuous learning and development, and values fostering a culture of data-driven decision-making and excellence within his team and organization.
SESSIONS
Astellas: Unifying Customer Data for Seamless Field Execution
Tue 3:00 p.m.
Jon D’Annunzio
Veeva
Practice Manager, Services, OpenData US
Jon has been with Veeva since 2018 and currently leads OpenData Services in the United States. Jon’s team is responsible for the scoping, implementation, and support of commercial projects involving OpenData.
SESSIONS
Astellas: Unifying Customer Data for Seamless Field Execution
Tue 3:00 p.m.
Gavin Dawson
Madrigal Pharmaceuticals
Senior Director, Data Strategy and Analytics
Gavin is the senior director, data strategy and analytics at Madrigal. He and his team are responsible for forecasting, data management (DW, MDM, and data aggregator), and analytics, where he was responsible for building their data and analytics capabilities to support their first product launch. Prior to Madrigal, Gavin was at Trinity Life Sciences where he supported pre-launch/launch companies building out their data infrastructure. Before Trinity, he held various roles in commercial operations, sales operations, and data operations.
SESSIONS
Madrigal: Building a Data Foundation for Launch Excellence
Tue 3:00 p.m.
Ed Reilley
Veeva
Director, Commercial Strategy
Ed is the director of commercial strategy and market owner for Veeva Network and Veeva Nitro. With more than 20 years of experience in the life sciences industry and 12 years in master data management (MDM), data warehousing, and analytics, Ed supports customers with their data governance and data management journeys.
SESSIONS
Boehringer Ingelheim: Delivering Better HCP Data to the Field at Speed
Tue 1:00 p.m.
Madrigal: Building a Data Foundation for Launch Excellence
Tue 3:00 p.m.
EMD Serono: Reimagining MDM for Greater Speed and Scalability
Tue 4:30 p.m.
Megan Watson
Veeva
Principal Solution Consultant, Commercial
Megan is a principal solution consultant, with over 25 years of experience in solutions covering data warehousing, business applications, and business analytics. She joined Veeva in 2019 and currently enjoys educating customers and prospects about Veeva’s Data and Analytics solutions, including Veeva Nitro, Network, OpenData, and MyInsights.
SESSIONS
Innovation Theater: Uncover New Insights with Nitro Explorer
Tue 12:00 p.m.
Madrigal: Building a Data Foundation for Launch Excellence
Tue 3:00 p.m.
Innovation Theater: Extend into New Data with Veeva Nitro
Wed 8:30 a.m.
Tim Hylan
Pfizer
Lead, Internal Medicine Field Medical Group
Tim has more than 25 years of leadership experience in the biopharmaceutical industry in a variety of roles in medical affairs and health economics. Currently, he leads the internal medicine field medical group at Pfizer, and began his pharmaceutical career as the global health economist for Prozac and also had stints in both academia and government.
SESSIONS
Pfizer: Transforming Field Medical Teams for More Patient-Centric Impact
Tue 3:00 p.m.
Jordyn Nally
Veeva
Engagement Manager, Commercial Analytics Business Consulting
Jordyn has over 8 years of experience in healthcare analytics. She is dedicated to helping her customers in the life sciences industry achieve their objectives by leveraging Veeva’s robust data sets and cutting-edge analytics capabilities. Jordyn specializes in patient analytics-based projects encompassing areas such as patient identification/landscaping, clinical trial site selection and acceleration, targeting & segmentation, and predictive modeling.
SESSIONS
Pfizer: Transforming Field Medical Teams for More Patient-Centric Impact
Tue 3:00 p.m.
Bristol Myers Squibb: Bringing New Medicines to Patients Faster Through Clinical-Medical Collaboration
Tue 4:30 p.m.
Hart Mechlin
Veeva
Director, Crossix Analytics Partnerships
In his eight years at Crossix, Hart has worked on many different teams, including client services, product, and partnerships. In his current role leading Crossix relationships with media owners, he focuses primarily on partnerships that support current products and enable measurement of new channels.
SESSIONS
Deep Dive: Sustainable Measurement in a Cookieless World
Tue 3:00 p.m.
Tom Marvel
Veeva
Senior Director, Product Management
As senior director of product management, Tom is the product leader for Vault CRM Campaign Manager. Previously Tom owned the product direction of the Engage Connect product. He has worked at Veeva for the past 5 years across a number of products and has worked in the SaaS industry for 10 years.
SESSIONS
Campaign Manager Product Direction and Demo
Tue 3:00 p.m.
Ahmed Makani
Veeva
Engagement Manager
Ahmed has over 14 years of Commercial Strategy, Business Operations and Finance experience spanning Technology, Healthcare, and Financial Services verticals. At Veeva Ahmed has spent his time on Commercial Cloud strategy and Commercial Content business consulting projects. Ahmed has executed numerous CRM Suite, Vault PromoMats, and Vault MedComms focused projects, helping customers with ROI-based business cases. Ahmed enjoys building productive working relationships with customers and cross-functional teams that yield creative solutions, efficient processes, and effective communications. Ahmed attended Yale for his undergraduate studies and has an MBA degree from Harvard Business School.
SESSIONS
Deep Dive: CLM for PromoMats and MedComms
Tue 3:00 p.m.
Jon Fisher
Veeva
Group Manager, Product Expert, Commercial Content
Jon works closely with the global product expert team to coordinate and evolve customer communications and resources across Vault applications in Commercial and R&D. He has been at Veeva for six years and spent 10 years in life sciences agencies prior to joining Veeva.
SESSIONS
Innovation Theater: Advanced Email Building for Personalization
Tue 12:00 p.m.
Deep Dive: CLM for PromoMats and MedComms
Tue 3:00 p.m.
Joseph Valenti
Veeva
Senior Technical Consultant
Senior Technical Consultant with Veeva Technical Services, specializing in MyInsights development and dynamic CLM & Approved Email content.
SESSIONS
Innovation Theater: End-User Enhancements in MyInsights
Tue 4:00 p.m.
Kristyn Verhelle
Veeva
Senior Product Manager
Kristyn has made a career of building and utilizing data solutions for the healthcare and life sciences industries. In the past 15 years, she has served in data management, analytics, consulting, and product management roles with a deep understanding of claims, switches, and other supplementary datasets.
SESSIONS
Innovation Theater: Connect Veeva Compass with Specialty, Lab, and Genomics Data
Tue 4:00 p.m.
Innovation Theater: Connect Veeva Compass with Specialty, Lab, and Genomics Data
Wed 2:00 p.m.
Ian Goldsweig
Veeva
Senior Product Expert, Crossix Analytics
Ian Goldsweig is the senior product expert at Veeva Crossix with more than 15 years of healthcare experience. Ian joined Veeva Crossix in 2018 and specliaizes in data analytics, media measurement, optimization, and strategy.
SESSIONS
Innovation Theater: Trends in Direct-to-Consumer TV and Video
Tue 4:00 p.m.
Deep Dive: Insights from Linear TV, Streaming, and Online Video Campaigns
Wed 3:00 p.m.
Matt Porter
Veeva
Principal Solution Consultant
Matt is responsible for demonstrating Vault Medical and PromoMats to new and existing Veeva customers. Matt has spent the last 20 years in solution engineering, consulting services, product, and advisory roles for both pharmaceutical, medtech and software companies serving life sciences. Matt’s primary focus is Vault MedInquiry.
SESSIONS
Innovation Theater: Connecting Your Veeva Ecosystem to MedInquiry
Tue 4:00 p.m.
Deep Dive: FAQ and Standard Response Automation in Vault MedInquiry
Wed 11:00 a.m.
Innovation Theater: MedInquiry Automations for Greater Efficiency
Wed 2:00 p.m.
Brian Cantwell
Bayer
Vice President, Digital Strategy and Product Operations
Brian is an accomplished marketing transformation leader in the life sciences industry where he has pioneered innovations with proven business impact. As vice president of digital strategy and product operations in US pharmaceuticals at Bayer, Brian has led digital media in-housing, content innovation, and omnichannel customer engagement initiatives that have generated unprecedented revenue impact and multi-million-dollar cost efficiencies. Prior to joining Bayer, Brian founded a multichannel excellence function at Biogen that increased digital promotion contribution to revenue by 9x over five years and led digital consulting engagements for some of Accenture’s largest life sciences clients.
SESSIONS
Q&A with Content Leaders: The Future of Content is Now
Tue 4:30 p.m.
Bayer: Striking the Right Balance Between Automation and AI
Wed 11:00 a.m.
Parker Richardson
Astellas
Vice President, Omnichannel Strategy and Operations
Parker is VP of omnichannel strategy and operations at Astellas. He leads the overall strategy and direction of omnichannel across the commercial organization harmonizing people, process, and technology. This organization and team aims to enhance and augment the organization’s ability to go to market with accelerated capabilities that deliver industry-leading experiences as a differentiator, enabling experiences that meet customers’ and patients’ needs while delivering business objectives.
SESSIONS
Vault PromoMats and Vault Medical Keynote with Astellas
Tue 10:30 a.m.
Q&A with Content Leaders: The Future of Content is Now
Tue 4:30 p.m.
Erica Taylor
Genentech
Chief Marketing Officer
Erica is Genentech’s first chief marketing officer, covering Genentech’s full commercial portfolio. In this role, Erica sets the vision, strategic enterprise leadership, and direction for the marketing function at Genentech. Erica has over 15 years of experience in the pharmaceutical/biotech industry and across a variety of different functions including strategic analytics, sales, and marketing. Immediately prior to her appointment, Erica was the global head of oncology strategy at Roche. Erica received her BS in biochemistry with Honors from the University of Michigan, and her PhD in immunology from Stanford University School of Medicine.
SESSIONS
Q&A with Content Leaders: The Future of Content is Now
Tue 4:30 p.m.
Pooja Lal
Veeva
Vice President, Commercial Content
Pooja Lal is responsible for commercial content strategy at Veeva across the Vault PromoMats and Vault Medical product areas. She is focused on understanding the industry trends and business challenges with Veeva’s customers with an eye towards driving customer success while also identifying new opportunity areas for innovation to drive content excellence. Pooja also closely works with strategy alliances, agencies, and other technology partners to drive more holistic solutions for digital engagement through technology and services. Pooja has over 25 years of experience enabling life sciences organizations to establish and evolve their content businesses in highly complex environments. Prior to joining Veeva, Pooja led the global content practice at Cognizant. She also spent 17 years at Accenture as the head of North America content services within Accenture Interactive.
SESSIONS
Vault PromoMats and Vault Medical Keynote with Astellas
Tue 10:30 a.m.
Q&A with Content Leaders: The Future of Content is Now
Tue 4:30 p.m.
Bayer: Striking the Right Balance Between Automation and AI
Wed 11:00 a.m.
Natalie McCorkle
Novo Nordisk
Director, Medical Affairs Liver Health Central
Natalie is the director for the Liver Health Central team, part of pipeline medical affairs at Novo Nordisk. Her responsibilities include coaching and developing a field-based team. She served as a medical liaison for many years and, most recently, as the alignment director for the Diabetes TA Team, which grew her interest in capturing, analyzing, and utilizing insights for strategy. Before Novo Nordisk, Natalie was faculty member of the St. Louis College of Pharmacy, a clinical pharmacist, and the director of clinical services at a PBM.
SESSIONS
Customer Session: Modernizing the Insights Process to Increase Medical Effectiveness
Tue 4:30 p.m.
Christine Castro
Novo Nordisk
Director, Medical Affairs Omnichannel Engagement
Christine is a seasoned pharmacist and medical affairs professional with a strong background in digital transformation and communication. With a focus on enabling medical affairs teams to excel through digital innovation, Christine brings a wealth of experience in bridging the gap between traditional practices and modern technological advancements. With a passion for driving change in patient lives, Christine is dedicated to leveraging digital solutions to enhance patient care and professional collaboration.
SESSIONS
Medical Keynote with Idorsia, Kyowa Kirin, and Novo Nordisk
Tue 1:00 p.m.
Customer Session: Modernizing the Insights Process to Increase Medical Effectiveness
Tue 4:30 p.m.
Seóna Rossi
Veeva
Strategy Director, Link Medical Insights
Seóna is the strategy director for Link Medical Insights. She has over 10 years of experience across the drug development lifecycle in clinical, academic, and industry settings. Her in-depth understanding of the pharmaceutical value chain has shaped her passion for enabling medical insights to drive decision-making throughout the enterprise and improve patient outcomes. She loves partnering with medical affairs to identify solutions that will position them as a leading strategic partner in pharma and is motivated by a relentless curiosity and a firm belief in the value of the function.
SESSIONS
Innovation Theater: Accelerating Medical Insights From Capture to Action
Tue 12:00 p.m.
Customer Session: Modernizing the Insights Process to Increase Medical Effectiveness
Tue 4:30 p.m.
Deep Dive: Streamlining Medical Insights with Next-Generation Tagging
Wed 1:00 p.m.
Robert Kersting
BioNTech
Global Medical Affairs Lead, Oncology MSLs
Robert is the global medical affairs lead for the oncology MSL team at BioNTech. He has close to two decades of experience in medical affairs, ranging from working in the US in field medical, strategy, and planning, as well working in global medical affairs leading scientific collaborations and alliances. He is also passionate about leveraging technology and digital platforms as an enabler to enhance our ways of working.
SESSIONS
BioNTech, Genentech: How a Shared View of External Experts Powers Customer-Centricity
Tue 4:30 p.m.
Ryan Koleno
Genentech
Senior Director, MSL Field Team Lead
Ryan is a seasoned field medical leader with extensive global and US experience in oncology, hematology, immuno-oncology, and cardiovascular medicine, boasting a track record of successful product launches. He spearheaded strategic initiatives to enhance medical digital and omnichannel capabilities, collaborating closely with cross-functional teams and external stakeholders. Developed and communicated digital strategies to tackle business challenges, driving implementation, and fostering innovation partnerships. Ryan managed the Veeva CRM expansion globally at GSK and within US at Genentech, facilitating a digital cultural change, and ensuring alignment of digital capabilities with business objectives. He is adept at budget management and reporting to senior leadership, with a proven ability to deliver results in dynamic environments.
SESSIONS
BioNTech, Genentech: How a Shared View of External Experts Powers Customer-Centricity
Tue 4:30 p.m.
Isabella Kredlow
Veeva
Director, Strategy, Link Commercial US
As part of the Veeva Link Commercial US strategy team, Isabella is responsible for Link strategy with select Veeva customers. She focuses on understanding the industry trends and business challenges with KOL engagement to ensure Link customers gain the most value from Link. Additionally, she works closely with her customers to help identify new opportunities for innovation to drive Link product excellence. Isabella comes to Veeva with over 12 years of consulting experience with a focus on leveraging data-driven insights to drive actionable results and strategy for life sciences and the broader healthcare sector.
SESSIONS
Innovation Theater:
Optimize Congress and Engagement Planning
Tue 2:30 p.m.
BioNTech, Genentech: How a Shared View of External Experts Powers Customer-Centricity
Tue 4:30 p.m.
Amgen: Establishing a Single Global Source of KOL Intelligence
Wed 11:00 a.m.
Bob Candea
Averitas Pharma
Head, Commercial Operations
Bob is the head of commercial operations at Averitas Pharma. With 36 years of pharma and med device experience in sales and operations, he’s worked with both start-up and mid-size pharma. Bob previously held roles as VP of sales as well as operational roles.
SESSIONS
Averitas, Radius Health: Keys to Effective Data Change Management
Tue 4:30 p.m.
Ram Marappan
Radius
Director, Commercial Data Strategy
Ram is the director of commercial data strategy at Radius. He is a dynamic leader in the pharmaceutical industry, renowned for pioneering data-driven solutions that optimize commercial operations. With profound expertise in harnessing data to drive strategic decision-making, Ram spearheads a team of talented professionals dedicated to developing cutting-edge business intelligence (BI) solutions tailored to the needs of the commercial organization. With a proven track record of success, Ram has led numerous initiatives that have empowered stakeholders across the organization with actionable insights, enabling them to make informed decisions and drive growth in a rapidly evolving market landscape. Ram is a visionary leader who not only possesses a deep understanding of the intricacies of the pharmaceutical industry but also possesses a keen insight into emerging trends and technologies that shape its future. With a passion for driving organizational excellence and a commitment to pushing the boundaries of what’s possible with data-driven solutions, Ram continues to lead the charge in revolutionizing commercial operations within the pharmaceutical industry.
SESSIONS
Averitas, Radius Health: Keys to Effective Data Change Management
Tue 4:30 p.m.
Ed Manko
Veeva
Director, Compass Strategy
Ed Manko is a director of strategy for Veeva Compass. With a career spanning 20 years in healthcare and the life sciences, Ed offers Veeva clients a deep understanding of the data foundations required to execute complex commercial strategies. He has spent the past 10 years with Veeva helping companies deliver modern data products to support biopharma commercialization. Prior to Veeva, Ed spent time at IMS Health, Health Market Science, and AdvantageMS which was acquired by Veeva in 2013.
SESSIONS
Averitas, Radius Health: Keys to Effective Data Change Management
Tue 4:30 p.m.
Deep Dive: Optimize Alignments and Field Activation with Better Data
Wed 1:00 p.m.
Raj Ardeshna
Johnson & Johnson
Associate Director of Advanced Analytics
Raj is an accomplished leader in advanced analytics, currently spearheading the neuroscience advanced analytics team at J&J. With a focus on driving business impact, he leverages innovative analytics techniques to enhance omnichannel targeting and prioritization. His expertise spans various healthcare analytics roles where he honed skills in fostering commercial and digital synergies, performance measurement, and market research. Raj’s career reflects a commitment to driving insights and optimizing strategies in the healthcare sector.
SESSIONS
J&J Innovative Medicine, Novartis, Takeda: Translating HCP Insights into Field Activation
Tue 4:30 p.m.
Hemant Tiwari
Novartis
Director, Customer Engagement Effectiveness (Oncology Portfolio)
Hemant leads customer engagement effectiveness for Novartis US (oncology portfolio). He’s an experienced business analytics professional with a demonstrated history of working in pharma analytics and research, with deep expertise in US oncology market. He is experienced in patient, physician, and payer level analytics, covering all major Ps of pharmaceutical market. He is a pharmacist by education, and later pursued a Masters in pharmaceutical management and marketing.
SESSIONS
J&J Innovative Medicine, Novartis, Takeda: Translating HCP Insights into Field Activation
Tue 4:30 p.m.
Rachel Aldana
Takeda
Vice President, Business Insights and Development
Rachel is strategic business thinker specializing in leveraging insights, technology, and data to drive marketing franchise decisions, identify sources of revenue growth, and solve critical business problems, built on marketing, market research, and analytics experience. Rachel is the vice president of GI business insights and development at Takeda Pharmaceuticals, leading a cross-functional analytics, market research, and access marketing team to understand the needs of patients with gastrointestinal diseases and translating those insights into strategies. Prior to joining Takeda, Rachel worked in consulting and technology product development, as well as in engineering, marketing, and logistics roles for several start-up companies. She holds Bachelor of Science and Master of Science degrees in biomedical engineering from the University of Rochester and Tufts University, respectively.
SESSIONS
J&J Innovative Medicine, Novartis, Takeda: Translating HCP Insights into Field Activation
Tue 4:30 p.m.
Ankit Prasad
Veeva
Engagement Manager, Commercial Analytics Business Consulting
Ankit Prasad is an Engagement Manager in Veeva Business Consulting and currently working with customers to answer complex business questions. His strength is in finding the “why” behind the numbers. Ankit has over eight years of industry experience, having worked for regional and global clients in US, Europe, Asia and Latin America, to generate value and insights with large data sets in various industries such as pharmaceutical, automotive, and aerospace. On the personal side, Ankit is an avid hiker, skier, and tennis player and enjoys as much time out in the mountains of Colorado!
SESSIONS
J&J Innovative Medicine, Novartis, Takeda: Translating HCP Insights into Field Activation
Tue 4:30 p.m.
Greg Stull
GSK
Senior Director, Commercial Analytics Center of Excellence
Greg has spent over 13 years applying data science and analytics towards better business decision making across the life sciences and financial services industries. He has spent the last 8+ years in commercial analytics at GSK, leading analytics teams across GSK’s diverse product portfolio. Greg currently leads the Commercial Analytics Center of Excellence at GSK, with accountability for core analytics capabilities, frameworks, and processes across the US enterprise.
SESSIONS
GSK, PHM: A Portfolio-Level Approach to Marketing Analytics
Tue 4:30 p.m.
Martin Larson
Publicis Health Media
Director, Business Intelligence
Martin is an experienced health marketer specializing in DTC measurement methodology, focused on refined optimizations and improved patient outcomes. Currently a director of business intelligence at Publicis Health Media, Martin has led omnichannel measurement across a diverse portfolio of clients in the hospital and health sector.
SESSIONS
GSK, PHM: A Portfolio-Level Approach to Marketing Analytics
Tue 4:30 p.m.
Mike Ramadei
Veeva
senior director of Strategy for Crossix
Mike Ramadei is the senior director of Strategy for Crossix. Mike joined the Crossix team in 2013 working in roles in analytics and client services before his current role in strategy. He has partnered with hundreds of life sciences brands to implement advanced marketing analytics and optimization across both DTC and HCP channels. In his current role, Mike supports adoption and expansion of Veeva products with a focus on technology and capabilities. Mike holds a bachelor’s degree from Columbia University.
SESSIONS
GSK, PHM: A Portfolio-Level Approach to Marketing Analytics
Tue 4:30 p.m.
Bill Devlin
Veeva
Senior Product Manager
Bill Devlin is the product manager responsible for creating and delivering Vault CRM Service Center. Before joining Veeva, he spent over 15 years in the customer experience market, delivering innovative cloud products for Interactive Intelligence, Genesys, Cisco, and Infobip.
SESSIONS
Service Center Product Direction and Demo
Tue 4:30 p.m.
Povilas Petkevicius
Veeva
VP CRM Product Management
As VP of Product Management for Veeva CRM in Europe & LatAm, Povilas is responsible for defining direction of all Veeva CRM products for the region. He’s committed to ensuring close cooperation with customers and delivering on the promise of speed and innovation.
SESSIONS
Service Center Product Direction and Demo
Tue 4:30 p.m.
Vault CRM Suite: Ask a Leader
Wed 3:00 p.m.
Lisa Scheinman
Veeva
Director, Product Management
Lisa Scheinman is responsible for Claims and Text Asset Management and Reference Management in Vault PromoMats. Lisa started her career in Digital Advertising. This segued into Product Management to create products to assist brands on their marketing journey.
SESSIONS
Deep Dive: Claims and Scientific Statement Management
Tue 4:30 p.m.
Liz Campbell
Veeva
Consultant, Commercial Vault Professional Services
Liz works with Veeva’s Commercial Vault Professional Services team to configure and implement Vault PromoMats and Vault MedComms, helping clients efficiently manage their content as they bring products to market.
SESSIONS
Deep Dive: Claims and Scientific Statement Management
Tue 4:30 p.m.
Robert Ahlert
EMD Serono
Director, IT
Robert is an information technology director and program manager currently employed in life sciences with a focus on analytics, data, generative AI, and customer engagement solutions.
SESSIONS
EMD Serono: Reimagining MDM for Greater Speed and Scalability
Tue 4:30 p.m.
Keith Naymie
EMD Serono
Veeva Network Admin
Keith has over 10 years of experience in data warehousing and data analytics, having worked extensively in healthcare organizations to improve patient outcomes, reduce costs, and optimize operations. Keith has proven ability to extract, clean, and analyze large HCP/HCO to identify trends, patterns, and insights. Keith has has worked on many commercial projects using his analytical and data quality skillset with his experience on a variety of commercial tools, such as Veeva Network, AWS, and Salesforce.
SESSIONS
EMD Serono: Reimagining MDM for Greater Speed and Scalability
Tue 4:30 p.m.
Ed Reilley
Veeva
Director, Commercial Strategy
Ed is the director of commercial strategy and market owner for Veeva Network and Veeva Nitro. With more than 20 years of experience in the life sciences industry and 12 years in master data management (MDM), data warehousing, and analytics, Ed supports customers with their data governance and data management journeys.
SESSIONS
Boehringer Ingelheim: Delivering Better HCP Data to the Field at Speed
Tue 1:00 p.m.
Madrigal: Building a Data Foundation for Launch Excellence
Tue 3:00 p.m.
EMD Serono: Reimagining MDM for Greater Speed and Scalability
Tue 4:30 p.m.
Emily Warner
Boehringer Ingelheim
Director, Field Force Automation
Emily has spent most of her career in the pharmaceutical industry. She started out in a tech startup and transitioned to pharmaceutical operations. In operations, she strives to enable her field teams to effectively execute and engage with customers through operational excellence of organizational systems and platforms.
SESSIONS
Boehringer Ingelheim: Delivering Better HCP Data to the Field at Speed
Tue 1:00 p.m.
Boehringer Ingelheim, Kyowa Kirin: Leveraging Industry Data for High-Impact Engagement
Tue 4:30 p.m.
Jay McMeekan
Kyowa Kirin
Senior Director, Commercial Digital CoE
Jay has over 20 years of commercial pharmaceutical experience. Over the past decade, he’s led numerous initiatives to standardize commercial processes and solutions in the areas of CRM, omnichannel engagement, customer experience, business intelligence/reporting, and content lifecycle management. Jay’s professional career began as a lab scientist and since has held several roles, both locally and globally, working across multiple therapeutic areas – oncology, cardiovascular, CNS, women’s healthcare, and within several large and emerging pharmaceutical organizations – Roche, Merck-Medco, Pharmacia/Pfizer, Bristol-Myers Squibb, Bayer, and Kyowa Kirin. Jay’s current focus is on leading the shift to omnichannel customer experience.
SESSIONS
Boehringer Ingelheim, Kyowa Kirin: Leveraging Industry Data for High-Impact Engagement
Tue 4:30 p.m.
Dan Rizzo
Veeva
Vice President, Global Head of Business Consulting
Dan is responsible for leading the global business consulting practice across the US, Europe, LatAm, and Asia. Prior to joining Veeva, Dan worked at the management consulting firms PwC and EY and held various commercial roles at Eli Lilly.
SESSIONS
Bristol Myers Squibb: Setting a New Bar for HCP-Centric Engagement
Tue 1:00 p.m.
Boehringer Ingelheim, Kyowa Kirin: Leveraging Industry Data for High-Impact Engagement
Tue 4:30 p.m.
Karim Kovacevic
Karyopharm Therapeutics
Director/Business Partner, Commercial Systems
Karim is a seasoned biopharma IT leader with 15 years of experience working in the life sciences industry, and over 20 years working with sales and medical operations overall. As director of commercial systems at Karyopharm, he is responsible for overseeing the expansion, maintenance, and harmonization of the data and software that powers its field sales and medical teams. He previously held system architect roles at Sunovion Pharmaceuticals and Mavens Consulting, where he designed commercial ecosystems for efficiency and compliance.
SESSIONS
Karyopharm, Merck: Optimizing Your HCP Data for More Impactful Events
Tue 4:30 p.m.
Joseph Ferrara
Merck
Events Product Line Lead
Joe is the IT lead of Merck’s global event management capability. He has been with Merck for 15 years, with a majority of the time in roles focused on CRM and field enablement. He led the initial implementation and rollout of Veeva CRM Events Management across all regions, oversees harmonization efforts of the events system worldwide, and continues to develop the roadmap for events management at Merck, including third-party integrations.
SESSIONS
Karyopharm, Merck: Optimizing Your HCP Data for More Impactful Events
Tue 4:30 p.m.
Archana Patel
Veeva
Director, Customer Onboarding
Archana has spent 10+ years working in all aspects of the speaker bureau industry. Over the course of her career, she has managed accounts at every level, from Coordinator to Account Lead. She now oversees the onboarding of new customers to EM + VDE Services utilizing industry best practices to ensure compliance, simplicity, and standardization.
SESSIONS
Karyopharm, Merck: Optimizing Your HCP Data for More Impactful Events
Tue 4:30 p.m.
Kevin Sheehy
Veeva
Director of Product Management
Kevin has been in the speaker bureau industry for 18 years. Prior to supporting life sciences, he worked in the finance and automotive industry as a QA Manager. He learned the speaker bureau niche mirroring a coordinator and supporting his own speakers first as a Business Analyst. He has led teams to develop web applications, an iOS App for attendee check-in, and a data analytics platform in the life sciences space. Within his role at Veeva, he continues to pursue his passion for leveraging technology to increase efficiency and innovation.
SESSIONS
Karyopharm, Merck: Optimizing Your HCP Data for More Impactful Events
Tue 4:30 p.m.
Vidhya Gedela
Bristol Myers Squibb
Head of Patient, Site, and Medical Engagement – Drug Development IT
Vidhya is an information technology and life sciences leader delivering the right set of technology that serves as an impetus to research and development, global drug development, and clinical innovation spaces. She has extensive experience in shaping and delivering innovative futuristic, yet achievable business and technology roadmaps, and implementation of integrated business applications. Most importantly, she is extremely passionate about understanding, educating, and bring medicines faster to patients.
SESSIONS
Bristol Myers Squibb: Bringing New Medicines to Patients Faster Through Clinical-Medical Collaboration
Tue 4:30 p.m.
Shruti Ramachandran
Bristol Myers Squibb
Associate Director, Clinical Trial Analyst
Shruti is a seasoned healthcare professional, with more than 15 years of experience in performance analytics, including monitoring and evaluation of large-scale health programs and clinical research. A steadfast advocate that a public health degree is a crucial asset to working across the health sector, Shruti has leveraged her public health background in her various leadership roles within government, healthcare, and now pharmaceuticals. She is currently a lead clinical trial analyst for CV and neurology trials at Bristol Myers Squibb. Data storytelling is Shruti’s superpower, and she is passionate about using it to drive evidence-based decision-making and improve patient outcomes.
SESSIONS
Bristol Myers Squibb: Bringing New Medicines to Patients Faster Through Clinical-Medical Collaboration
Tue 4:30 p.m.
Holly Daly
Veeva
Practice Manager, Medical Business Consulting
Holly Daly is a practice manager in Veeva Business Consulting and currently works with medical customers in North America and globally. She has a strong background both in management consulting in the life sciences industry and direct biopharma experience. Holly has deep experience in program management, global commercial and medical operations, product launch, business process design and optimization, and digital transformation and implementation. On the personal side, Holly is an avid runner, cyclist, and hiker, and enjoys maximizing her outdoor time in upstate New York where she lives!
SESSIONS
Bristol Myers Squibb: Bringing New Medicines to Patients Faster Through Clinical-Medical Collaboration
Tue 4:30 p.m.
Innovation Theater: Digital, Trackable Field Medical Content
Wed 2:00 p.m.
Jordyn Nally
Veeva
Engagement Manager, Commercial Analytics Business Consulting
Jordyn has over 8 years of experience in healthcare analytics. She is dedicated to helping her customers in the life sciences industry achieve their objectives by leveraging Veeva’s robust data sets and cutting-edge analytics capabilities. Jordyn specializes in patient analytics-based projects encompassing areas such as patient identification/landscaping, clinical trial site selection and acceleration, targeting & segmentation, and predictive modeling.
SESSIONS
Pfizer: Transforming Field Medical Teams for More Patient-Centric Impact
Tue 3:00 p.m.
Bristol Myers Squibb: Bringing New Medicines to Patients Faster Through Clinical-Medical Collaboration
Tue 4:30 p.m.
Sarah Dooley Durant
Alkermes
Associate Director, Consumer Marketing LYBALVI
As a strategic, results-oriented media, brand, and creative expert, Sarah has two decades of comprehensive experience in the healthcare marketing industry, previously holding multiple creative positions at Havas Health and DiD. At Alkermes, Sarah launched LYBALVI as the NPP lead to HCP and consumer audiences before transitioning onto the consumer team as the media and TV creative lead. In 2019 Sarah was named one of the Top 25 DTC Marketers. Having worked on over 20 brands in more than a dozen disease states, Sarah strives to drive positive patient outcomes through impactful, effective, and efficient campaigns.
SESSIONS
Alkermes: Marketing Analytics for Emerging Biotech
Tue 4:30 p.m.
Mary Knoop
Veeva
Senior Director, Crossix Analytics Services
Mary serves as a director, Crossix Analytics Services at Veeva. She has spent her career in healthcare holding roles in administration and patient care before pivoting to analytics with a focus on epidemiology and biostatistics. She has been with Crossix since 2020.
SESSIONS
Alkermes: Marketing Analytics for Emerging Biotech
Tue 4:30 p.m.
Dawn Louise
AbbVie
Director, Business Technology Solutions
Dawn is the director of business technology solutions for AbbVie. Dawn is a results-oriented collaborative IT Leader with 30+ years of progressive experience at AbbVie and a proven track record for consistently delivering great results no matter how complex the project. She is experienced in managing a diverse set of cross-functional stakeholders and collaborating across multiple teams in a matrix environment. Her experience at AbbVie includes working in areas such as manufacturing, regulatory, and most recently medical affairs.
SESSIONS
AbbVie, Novartis: Building the Right Foundation to Scale Med Info Operations
Tue 4:30 p.m.
Jamie Brading
Novartis
Medical Information AD
Jamie is pharmaceutical professional with over 20 years of experience in drug development, working in highly regulated functions and environments. He is recognized as a partner that successfully aligns stakeholders, consults, and manages capabilities, strategies, and innovation projects and programs through to optimal operational implementation. Jamie has a passion for advance analytics and optimizing platforms to integrate data in creating strategic planning, process optimization, and meaningful narratives. He is a leader that attracts strong talent, empowers, and promotes team members.
SESSIONS
AbbVie, Novartis: Building the Right Foundation to Scale Med Info Operations
Tue 4:30 p.m.
Allie Reynolds
Veeva
Senior Director, Vault Medical Strategy
Allie Reynolds is responsible for medical inquiry and content strategy at Veeva including customer engagement, market adoption and direction, and strategic alliances. Allie has more than 15 years of experience enabling life sciences organizations to establish and evolve their content business to achieve excellence. Prior to joining Veeva, Allie spent over 10 years at Accenture, helping large organizations transform their operating models, processes, and services around content. Allie holds a bachelor of science degree in economics from Trinity College in Hartford, CT.
SESSIONS
AbbVie, Merck: Improving Operational Efficiency with a Connected Vault Medical Ecosystem
Tue 3:00 p.m.
AbbVie, Novartis: Building the Right Foundation to Scale Med Info Operations
Tue 4:30 p.m.
Hassam Baig
Veeva
Senior Director, Compass Strategy
Hassam is responsible for the strategy and growth of Veeva Compass Data Products in the small and mid-size biopharma market. He spent his career in the healthcare data and analytics space.
SESSIONS
Aadi Bioscience, Acuitas360, Immunogen: Driving the Brand Lifecycle with Modern Claims Data
Tue 3:00 p.m.
Innovation Theater: Optimize Territory Alignments with Modern Data
Wed 8:00 a.m.
Parth Khanna
ACTO
CEO
Parth is the chief executive officer (CEO) and Co-founder of ACTO, the only intelligent field excellence platform purpose-built for life sciences. Parth’s undergraduate degree in life sciences from the University of Waterloo, two law degrees, and US patents in AI and NLP-based enterprise technologies have uniquely positioned him to address the changing needs of the life sciences industry. In 2014, Parth and his roommates from the University of Waterloo had the vision to help people “Act Today”. They spoke with over 1000 life sciences companies to understand their challenges with field force effectiveness and built ACTO, a platform built to ensure reps are always competent and confident in HCP interactions. Before founding ACTO, Parth worked on training and developing people through founding and serving as president of creating legal acuity in student environments (CLAUSE), a federal not-for-profit corporation that continues to equip law students with the legal and leadership knowledge they need to succeed in the profession. Over the past few years, Parth has been recognized as a Pharma Marketing 360 ELITE Disrupter, an EY Entrepreneur of the Year Finalist in 2018, and awarded an International 30 Under 30 Honor Award in 2017.
SESSIONS
Innovation Theater: Get the Message Right with HCPs
Wed 8:00 a.m.
Garrett Lyons
Veeva
Director, Crossix Strategy
Garrett serves as Director, Crossix Strategy at Veeva. He has spent his career in the strategy, data and marketing analytics space and has been with Crossix since 2022.
SESSIONS
Innovation Theater: Connect Marketing Touchpoints to Health Outcomes
Tue 12:00 p.m.
Innovation Theater: Connect Marketing Touchpoints to Health Outcomes
Wed 8:00 a.m.
Innovation Theater: Connect Marketing Touchpoints to Health Outcomes
Wed 1:30 p.m.
John Masterson
Veeva
Practice Manager, Commercial Content Business Consulting
John came to Veeva in 2019 with over 10 years of experience in business technology, working with customers to provide strategic direction and help them overcome their business challenges. Well-versed in all MarTech applications, John has a deep understanding of the end-to-end creative workflow from ideation to distribution and adaptation. Recently, John has led his team in helping customers get the most out of DAM and Brand Portals. He has also been involved in MLR optimization efforts and Engage Meeting utilization. John’s greatest professional joy is to understand a customer’s pain point and design a solution that ultimately improves operational efficiency, streamlines a process, or simply makes people’s jobs easier.
SESSIONS
Innovation Theater: Automating Tier-Based MLR Review
Wed 8:00 a.m.
Takeda: Automating Content Review with Tier-Based MLR
Wed 1:00 p.m.
Jenny Perri
Veeva
Senior Director, Commercial Content Strategy
Jenny is responsible for commercial content strategy for the Vault PromoMats product area. Jenny has over 13 years of experience in consulting and strategy roles helping pharmaceutical companies deliver excellent content across commercial and medical teams.
SESSIONS
Roche/Genentech: Defining a Path to Successful Modular Content
Tue 1:00 p.m.
Innovation Theater: Paving the Way to a Standard Content Taxonomy
Wed 8:30 a.m.
Amarin, Gilead: Getting Started with Digital Asset Management
Wed 1:00 p.m.
Megan Watson
Veeva
Principal Solution Consultant, Commercial
Megan is a principal solution consultant, with over 25 years of experience in solutions covering data warehousing, business applications, and business analytics. She joined Veeva in 2019 and currently enjoys educating customers and prospects about Veeva’s Data and Analytics solutions, including Veeva Nitro, Network, OpenData, and MyInsights.
SESSIONS
Innovation Theater: Uncover New Insights with Nitro Explorer
Tue 12:00 p.m.
Madrigal: Building a Data Foundation for Launch Excellence
Tue 3:00 p.m.
Innovation Theater: Extend into New Data with Veeva Nitro
Wed 8:30 a.m.
Lisa Riggio
Veeva
Insights Strategist
Lisa has 10 years’ experience in scientific consulting, product management, and medical writing. She has worked with top pharma and biotechs across US, EU, and Asia. At Clarivate, she developed two life science data products and led consulting projects to support KOL insights, business development, and pipeline strategy. At Veeva, she has worked with Pfizer on data layering for decision-support across drug and digital lifecycles. She is currently solving business problems for Medical Affairs and R&D customers with Veeva Link data. A PhD scientist at her core, Lisa has a passion for accelerating drug development through data transparency and patient engagement.
SESSIONS
Innovation Theater: Using Advanced Analytics & Link to Find New Insights
Wed 8:30 a.m.
Jeremy Mittler
Veeva
Senior Director, Audience Solutions
Jeremy is a Senior Director on the Crossix Audience team at Veeva, the market leader in privacy-safe health audience targeting. He has more than 15 years’ experience at Crossix in various roles across both the Crossix Audience and Measurement businesses, where he helped support the rapid growth of the Crossix business. Jeremy has more than 25 years of pharmaceutical and healthcare analytics and leadership experience. He holds a BA in economics from the University of Rochester and an MBA from New York University Stern School of Business.
SESSIONS
Innovation Theater: Crossix Audience Segments Overview
Wed 8:30 a.m.
Innovation Theater: Crossix Audience Segments Overview
Wed 1:00 p.m.
Rolando Sa
Veeva
Vice President, Product Management, Vault Commercial Content
Rolando is the vice president of product management for Vault PromoMats and Vault Medical. Rolando and his team are focused on delivering robust and innovative features to address the challenges of the commercial and medical communities. He has over 20 years of experience building enterprise software systems for life sciences organizations.
SESSIONS
Modular Content in Action
Tue 3:00 p.m.
Vault PromoMats Roadmap
Wed 9:00 a.m.
Arthur Raess
Veeva
Associate Director, Product Management, Link Key People
Arthur is a product leader with a track record of building products mainly for the healthcare and life sciences industry. Before joining Veeva, he headed the product business at a global professional services firm. He now leads the Link Key people Product globally.
SESSIONS
Veeva Link Key People Roadmap
Wed 9:00 a.m.
Lindsey Lofgren
Veeva
Vice President, Product & Data, Compass
Lindsey is responsible for the design, launch, and overall success of the Veeva Compass software and data products. She has spent much of her career in commercial life sciences focused on field engagement. She led the product team in the launch of Veeva Andi and spent time at McKinsey & Company managing projects for enterprise clients primarily focused on commercial strategy, including product launches and large-scale transformations driving field effectiveness. Prior to McKinsey, Lindsey was in professional services at Veeva and was responsible for implementing Veeva CRM for both enterprise and SMB companies.
SESSIONS
Veeva Compass Suite Roadmap
Wed 9:00 a.m.
Avinash Shikaripur
Veeva
Vice President, OpenData US
Avinash (Avi) has over 15 years of software and data experience spanning various industries. Currently, he oversees US business for OpenData at Veeva, where he leads teams such as product, services, and data operations among others, ensuring high-value products and services for customers and partners. Before Veeva, Avinash worked at Siemens leading various aspects of the SaaS (Software as a Service) transformation including landing a SaaS platform in China. His professional journey commenced at Bosch as a software engineer. Avinash earned his MBA degree from the Kellogg School of Business at Northwestern University in Chicago.
SESSIONS
Veeva OpenData Roadmap
Wed 9:00 a.m.
Nina Kirshenbaum
Veeva
Vice President, Crossix Analytics Products
Nina is vice president of product for Veeva Crossix, building analytics solutions for the life sciences industry. Nina has spent ten years with Crossix Analytics, working with customers and overseeing product innovation. She has spent over 15 years in data analytics.
SESSIONS
Veeva Crossix Analytics Roadmap
Wed 9:00 a.m.
Sarah Caldwell
Veeva
General Manager, Crossix Analytics
Sarah serves as general manager, Crossix Analytics at Veeva. She has spent her career in the healthcare data and analytics space and has been with Crossix since 2007.
SESSIONS
Veeva Crossix Keynote with Genentech
Tue 10:30 a.m.
Veeva Crossix Analytics Roadmap
Wed 9:00 a.m.
Arno Sosna
Veeva
General Manager, CRM Products
Arno Sosna is responsible for the design, development, and delivery of all Veeva’s CRM Suite products. Arno and his team ensure that Veeva delivers best-in-class products for managing customer engagement across all channels, with a focus on streamlined usability, rich functionality, and end-to-end customer success.
SESSIONS
Vault CRM Suite Keynote with Novo Nordisk
Tue 10:30 a.m.
Vault CRM Suite Roadmap
Wed 9:00 a.m.
Carlos Martelo
Veeva
Senior Director, Product Management – Vault Medical
Carlos leads the Vault Medical product team where he focuses on helping customers achieve medical content excellence through software. Carlos has spent the last 15 years leading product, marketing, and operations teams in companies ranging from pre-commercial startups to major global enterprises.
SESSIONS
Vault Medical Roadmap
Wed 9:00 a.m.
Pooja Joshi
Veeva
Solution Consultant
As a Solution Consultant, Pooja is responsible for demonstrating Vault PromoMats and Vault Medical to new and existing Veeva customers. Prior to joining the Veeva Solution Consulting team, she worked for Veeva Commercial Services implementing projects for content solutions. Pooja has learned to love engineering solutions for life sciences and healthcare software over the past four years.
SESSIONS
Innovation Theater: Modular Content Demo
Wed 10:00 a.m.
Innovation Theater: Modular Content Demo
Wed 3:00 p.m.
Elizabeth Schaap
Veeva
Associate Product Manager
Elizabeth is an associate product manager in the Core CRM team who focuses on MyInsights and MyInsights Studio. She also spearheads the design and development of the Studio OOTB Templates. She has been with Veeva since 2019.
SESSIONS
Innovation Theater: Using MyInsights Studio at Scale
Wed 10:00 a.m.
Dan Reilly
Veeva
Team Lead, Commercial Analytics Business Consulting
With almost 10 years of experience in healthcare commercial analytics, Dan brings a passion for sales operational effectiveness, growth strategy, and deriving actionable insights from data. Dan has deep experience in commercial analytics and operations that includes go-to-market strategy, targeting, segmentation, incentive compensation, and reporting. He has helped achieve critical goals for top 30 enterprise biopharma customers as well as rapidly growing SMBs.
SESSIONS
Innovation Theater: Fuel Field Insights with Compass and MyInsights
Wed 10:00 a.m.
Aditya Bhattacharji
Veeva
Senior Director, Crossix Analytics Services
Aditya supports media measurement and optimization across therapeutic areas. He has spent his career in pharma across strategy, analytics, and policy.
SESSIONS
Innovation Theater: Campaign Insights to Improve Health Equity
Tue 2:00 p.m.
Innovation Theater: Campaign Insights to Improve Health Equity
Wed 10:00 a.m.
Deep Dive: Uncover Meaningful Insights with Crossix Measurement
Wed 1:00 p.m.
Innovation Theater: Campaign Insights to Improve Health Equity
Wed 2:00 p.m.
Larry Brooks
Veeva
Senior Director, Strategy, Link Key Accounts
Larry is the senior director of strategy for Link Key Accounts. He has broad experience in life sciences, across market access, account management, sales and marketing. In his previous role, Larry led healthcare and life science partnerships at Amazon Web Services. He also previously led the digital health consulting practice at Evolution Road, focusing on pharmaceutical marketing innovation. Larry holds a bachelor’s and master’s in business administration, both from George Washington University.
SESSIONS
Deep Dive: Transforming Key Account Management with Deep Data
Tue 1:00 p.m.
Innovation Theater: Find New Decision Makers with Link Key Accounts
Wed 10:30 a.m.
Innovation Theater: Launch into New Therapeutic Areas with Link and OpenData
Wed 12:30 p.m.
Jenny Zhuang
Veeva
Senior Product Manager
Jenny is a product manager on the Compass team, focused on owning the Compass Prescriber and National portal and data delivery roadmap and excecution for customers.
SESSIONS
Innovation Theater: Track Brand Performance with Compass National
Wed 10:30 a.m.
Innovation Theater: Track Brand Performance with Compass National
Wed 2:30 p.m.
Heather Chan
Veeva
Product Manager
Heather Chan is a Product Manager on the Vault Commercial Content team and has been at Veeva for 4 years. She is responsible for the PromoMats-Medical Connection. Heather has previously held roles in software development, design, and product management prior to Veeva.
SESSIONS
Innovation Theater: PromoMats-Medical Connection
Wed 10:30 a.m.
Brett Norton
Veeva
Senior Product Manager, CRM Events Management
Brett is a senior product manager within the CRM Events Management team. He is currently focused on building Events Management in Vault CRM. Brett has over 12 years of experience in the events management space.
SESSIONS
Innovation Theater: Building Compliance Into Your Event DNA
Wed 10:30 a.m.
Brian Cantwell
Bayer
Vice President, Digital Strategy and Product Operations
Brian is an accomplished marketing transformation leader in the life sciences industry where he has pioneered innovations with proven business impact. As vice president of digital strategy and product operations in US pharmaceuticals at Bayer, Brian has led digital media in-housing, content innovation, and omnichannel customer engagement initiatives that have generated unprecedented revenue impact and multi-million-dollar cost efficiencies. Prior to joining Bayer, Brian founded a multichannel excellence function at Biogen that increased digital promotion contribution to revenue by 9x over five years and led digital consulting engagements for some of Accenture’s largest life sciences clients.
SESSIONS
Q&A with Content Leaders: The Future of Content is Now
Tue 4:30 p.m.
Bayer: Striking the Right Balance Between Automation and AI
Wed 11:00 a.m.
Pooja Lal
Veeva
Vice President, Commercial Content
Pooja Lal is responsible for commercial content strategy at Veeva across the Vault PromoMats and Vault Medical product areas. She is focused on understanding the industry trends and business challenges with Veeva’s customers with an eye towards driving customer success while also identifying new opportunity areas for innovation to drive content excellence. Pooja also closely works with strategy alliances, agencies, and other technology partners to drive more holistic solutions for digital engagement through technology and services. Pooja has over 25 years of experience enabling life sciences organizations to establish and evolve their content businesses in highly complex environments. Prior to joining Veeva, Pooja led the global content practice at Cognizant. She also spent 17 years at Accenture as the head of North America content services within Accenture Interactive.
SESSIONS
Vault PromoMats and Vault Medical Keynote with Astellas
Tue 10:30 a.m.
Q&A with Content Leaders: The Future of Content is Now
Tue 4:30 p.m.
Bayer: Striking the Right Balance Between Automation and AI
Wed 11:00 a.m.
Andrea Moy
Veeva
Product Expert, CRM
Andrea has over two decades of experience in CRM for life sciences. Her career began in management consulting and has spanned multiple roles in sales and business operations at pharmaceutical companies. She is currently a Veeva CRM Product Expert focusing on product communication and adoption. She was previously a Veeva CRM customer success manager for six years. She is one of the leaders in the Veeva CRM community on Veeva Connect and is always happy to help you with any questions you have.
SESSIONS
Deep Dive: Top 5 Things to Turn on in Veeva CRM Today
Wed 11:00 a.m.
Jenny Stohlmann
Veeva
Senior Product Manager
Jenny is a Product Manager for core CRM focused on call and samples. Prior to joining Veeva 3 years ago, she spent a decade working with lawyers to support the life sciences industry. She holds a Regulatory Affairs Certification (RAC) and has experience with activities like sample programs, on & off-label communications, speaker bureaus, and transparency reporting.
SESSIONS
Deep Dive: Top 5 Things to Turn on in Veeva CRM Today
Wed 11:00 a.m.
Deep Dive: Compliance Use Cases for OpenData
Wed 3:00 p.m.
Joanna Gonsalves
Amgen
Head of Field Medical Excellence
Joanna has 18+ years of experience in the biopharmaceutical industry. Joanna joined Amgen in April 2010. During her tenure at Amgen, Joanna has held a variety of different medical roles in different therapeutic areas. She currently serves as the head of field medical excellence, where she partners with global field medical teams to empower them with tools, competencies, and culture to be best-in-class today and tomorrow.
SESSIONS
Amgen: Establishing a Single Global Source of KOL Intelligence
Wed 11:00 a.m.
Isabella Kredlow
Veeva
Director, Strategy, Link Commercial US
As part of the Veeva Link Commercial US strategy team, Isabella is responsible for Link strategy with select Veeva customers. She focuses on understanding the industry trends and business challenges with KOL engagement to ensure Link customers gain the most value from Link. Additionally, she works closely with her customers to help identify new opportunities for innovation to drive Link product excellence. Isabella comes to Veeva with over 12 years of consulting experience with a focus on leveraging data-driven insights to drive actionable results and strategy for life sciences and the broader healthcare sector.
SESSIONS
Innovation Theater:
Optimize Congress and Engagement Planning
Tue 2:30 p.m.
BioNTech, Genentech: How a Shared View of External Experts Powers Customer-Centricity
Tue 4:30 p.m.
Amgen: Establishing a Single Global Source of KOL Intelligence
Wed 11:00 a.m.
Shannon Eubank
Veeva
Senior Director, Product, Compass Patient
Shannon Eubank leads the execution and roadmap for Veeva Compass Patient, a longitudinal patient data product designed for a wide range of commercial use cases. Prior to joining Veeva, she spent her 17-year career building data-rich products that serve both the business and delivery of healthcare, improving the experience and outcomes for payers, plans, providers, and patients alike. Shannon is based in Ann Arbor, Michigan, and loves visiting national parks, playing board games, and indoor and outdoor cycling.
SESSIONS
Deep Dive: Veeva Compass Patient
Wed 11:00 a.m.
Stephanie Douglas
Sanofi
Director, Omnichannel Media
Stephanie currently serves as the director of omnichannel media for Sanofi’s general medicines division. Since joining Sanofi in 2017, she has led its media capabilities, overseeing the development, execution, and analysis of all HCP & DTC omnichannel media strategies and best practices across the Diabetes, Cardiovascular, Transplant, and Established Products portfolio of brands within the general medicines unit. Prior to her tenure at Sanofi, Stephanie garnered extensive experience as a media strategist on the agency side, working across diverse industries, including pharmaceuticals, entertainment, CPG, QSR, OTC, telecom, and retail.
SESSIONS
Sanofi: Omnichannel Excellence Across HCP and Patient Marketing
Wed 11:00 a.m.
Aidan Boswick
Veeva
Vice President, Crossix Analytics Services
Aidan Boswick is the head of Crossix Analytics Aervices at Veeva and has been with the team for seven years. He has spent 15+ in healthcare client service, focusing on marketing analytics and management consulting.
SESSIONS
Sanofi: Omnichannel Excellence Across HCP and Patient Marketing
Wed 11:00 a.m.
Kellie Meade
Emergent BioSolutions
Senior Director, Marketing Operations and Training
As the senior director of marketing operations and training at Emergent BioSolutions, Kellie is passionate about implementing robust MarTech strategies to drive business objectives. Recognizing technology’s pivotal role, she emphasizes launch excellence, operational efficiency, and accelerated speed-to-market. With over two decades of experience spanning pharmaceuticals, biotech, and medical devices, she brings expertise in global launch planning, commercial and sales operations, and go-to-market strategy execution. In 2023, Kellie served on the core launch team for the NARCAN® Nasal Spray Rx to OTC switch, leveraging MarTech solutions to ensure a successful product launch and market transition.
SESSIONS
Emergent, ONO: Content Foundations for Successful Launch
Wed 11:00 a.m.
Chuck Schmidheiser
Ono Pharma USA
Vice President, Business Operations
Chuck, with over 20 years of biotechnology and pharmaceutical industry experience, joined ONO PHARMA USA, INC. in March 2022 as vice president of business operations. As a commercial leadership team member, he is responsible for building the company’s commercial operations capabilities. Prior to ONO, Chuck held several leadership roles including vice president of commercial insights and operations at Dicerna Pharmaceuticals, and senior director of U.S. sales operations at Takeda and Shire. Charles’s background includes a B.S. in mathematics from Moravian College and service in the U.S. Navy.
SESSIONS
Emergent, ONO: Content Foundations for Successful Launch
Wed 11:00 a.m.
Lizzy Ross
Veeva
Senior Manager, Commercial Content Strategy
Lizzy leads commercial content strategy for emerging and enterprise businesses in North America, primarily focusing on Vault PromoMats. She is responsible for customer engagement, market adoption, and industry insights. Prior to joining Veeva, she worked at Accenture and LinkedIn, where she specialized in helping organizations design, transform, and execute their marketing content strategies.
SESSIONS
Arvinas, Madrigal: Getting Started with Vault PromoMats
Tue 1:00 p.m.
Exelixis, Lundbeck: Claims Management for Emerging Biotechs
Tue 3:00 p.m.
Emergent, ONO: Content Foundations for Successful Launch
Wed 11:00 a.m.
Andy Han
Veeva
Vice President, Product and Technology, Vault Platform
Andy is responsible for Vault Platform Product Management. His team is focused on delivering a robust platform for the rapid development of Vault Applications. Andy has over 25 years of enterprise software experience and has held product positions at NextLabs, Siebel Systems, and Accenture.
SESSIONS
Understanding the Power of Vault Platform
Wed 11:00 a.m.
Chatham Reed
Veeva
Sr. Dir. Vault CRM Architecture
Chatham Reed is a Vault CRM architect with over 16 years of experience in the industry both as a member of the professional services and product teams.
SESSIONS
Understanding the Power of Vault Platform
Wed 11:00 a.m.
Shelby Mannella
Veeva
Global Vault CRM Delivery Lead
Shelby leads the Vault CRM Services team and is responsible for the successful delivery of all Vault CRM implementations globally.
SESSIONS
Implementing Vault CRM as a New Veeva Customer
Wed 11:00 a.m.
Jessica Daigle
Veeva
Head of Crossix Audience Segments
Jessica Daigle is the head of Veeva Crossix Audience Segments. She has spent her career in the health and media space, using audience targeting and measurement data to create client value.
SESSIONS
Bayer: Creating a Framework for Audience Targeting Success
Tue 1:00 p.m.
Deep Dive: Best Practices in Audience Targeting
Wed 11:00 a.m.
Miki Milicevic
Veeva
Vice President, Product Management
Miki leads the product management team for the Veeva Network product. He has been in software product management for more than 15 years, working on SaaS business applications and helping customers achieve success.
SESSIONS
Veeva Network Roadmap
Wed 11:00 a.m.
Laura Brumage
Veeva
Vice President, Training Services
Laura is responsible for the design, development, and delivery of courses and certifications offered by Veeva Training Services. She and her team are dedicated to creating learner centric experiences that build on-the-job confidence and foster career growth for users of Veeva solutions.
SESSIONS
Vault CRM Training and Certification Explained
Wed 11:00 a.m.
Jennifer Roy
Veeva
Training Program Director
Jennifer is responsible for the analysis, design, and development of Veeva training offerings, with a focus on commercial products. She has spent her career in software training curriculum development and delivery.
SESSIONS
Vault CRM Training and Certification Explained
Wed 11:00 a.m.
Samantha Yang
Novo Nordisk
Director, Medical Omnichannel Technology Solutions
Samantha is the director of medical omnichannel technology solutions at Novo Nordisk Inc. With over 14 years of experience, Sam has been a driving force behind innovative technology and business solutions. Currently, she is responsible for developing and executing an integrated customer-centric platform strategy for medical affairs, aimed at advancing scientific exchange and addressing patient care gaps. Prior to her current role, Sam held positions at Bristol Myers Squibb (formerly Celgene) and Novo Nordisk Inc., where she supported medical teams with new capabilities development, analytics optimization, and global systems integrations.
SESSIONS
Novo Nordisk, Takeda: Making Omnichannel Work for Medical Affairs
Wed 11:00 a.m.
Nicole Rojas
Takeda
Medical Digital Engagement, US Medical
For over 20 years, Nicole has successfully navigated the dynamic landscape of biotech and pharmaceuticals. Her cross-functional expertise spans marketing, medical affairs, and executive communications. Nicole thrives on crafting highly effective strategies, driving roadmap development, and executing compelling campaigns with technology at the core. As a highly collaborative partner, she believes in the collective power of transforming business challenges into opportunities through digital engagement.
SESSIONS
Novo Nordisk, Takeda: Making Omnichannel Work for Medical Affairs
Wed 11:00 a.m.
Shai Blackwell
Veeva
Principal Consultant / Medical Content Lead, Global Business Consulting
Over the last 20 years, Shailini has been at her happiest when working with curious, determined clients who are driven to improve engagement with their HCPs and patients through relevant channels, smart content, and meaningful data. And that often comes down to a balance of enterprise-level transformation through to fine-tuning of the current operating model. She partners with medical and commercial leads to equip their teams with tools, processes, and training that ultimately supports the HCP/patient relationship.
SESSIONS
Novo Nordisk, Takeda: Making Omnichannel Work for Medical Affairs
Wed 11:00 a.m.
Richard Lake
Veeva
Senior Product Manager, Vault MedInquiry
As a product manager for Vault MedInquiry, Richard is responsible for owning the product roadmap, designing and overseeing the development of new features, delivering product demos, and working with customers to ensure their requirements have been fulfilled by the product. He has spent 15 years working in technology, across research, fintech, and life sciences roles.
SESSIONS
Deep Dive: FAQ and Standard Response Automation in Vault MedInquiry
Wed 11:00 a.m.
Matt Porter
Veeva
Principal Solution Consultant
Matt is responsible for demonstrating Vault Medical and PromoMats to new and existing Veeva customers. Matt has spent the last 20 years in solution engineering, consulting services, product, and advisory roles for both pharmaceutical, medtech and software companies serving life sciences. Matt’s primary focus is Vault MedInquiry.
SESSIONS
Innovation Theater: Connecting Your Veeva Ecosystem to MedInquiry
Tue 4:00 p.m.
Deep Dive: FAQ and Standard Response Automation in Vault MedInquiry
Wed 11:00 a.m.
Innovation Theater: MedInquiry Automations for Greater Efficiency
Wed 2:00 p.m.
Candace Zetter
Veeva
Manager, Commercial Vault Solution Consulting
Candace’s career began at Zinc in Oxford, which was acquired by Veeva 8 years ago. She is an expert in both Vault PromoMats and Vault Medical having provided thousands of demonstrations turning features to wow moments.
SESSIONS
Innovation Theater: Essential eCTD Features
Wed 12:00 p.m.
Bryan Johnson
Veeva
Senior Director, Product Management, Compass Prescriber & National
As senior director of product management, Bryan is responsible for leading the Compass Prescriber and Compass National products. He has worked in the life sciences industry for over a decade, and has extensive experience using data analytics to support commercial operations and strategy. Prior to joining the Veeva product team, he worked for Trinity Life Sciences as a member of their analytics leadership team.
SESSIONS
Innovation Theater: Measure Promotional Response with Compass Prescriber
Tue 12:30 p.m.
Innovation Theater: Measure Promotional Response with Compass Prescriber
Wed 12:00 p.m.
Deep Dive: Veeva Compass Prescriber and National
Wed 1:00 p.m.
Ann Heslin
Veeva
Product Manager
Ann is a Product Manager for Core CRM focused on Call Scheduling and Sync. Last year she led Non-blocking Sync and the Outlook Calendar integration for Veeva CRM. She has years of life science industry experience, and looks forward to continue serving industry needs.
SESSIONS
Innovation Theater: Maintain Field Productivity with Non-Blocking Sync
Wed 12:00 p.m.
Jeremy Seath
Veeva
Product Director
Jeremy serves as the Product Director at Crossix Analytics. In his role, he focuses on developing products like HCP Trigger Data, that connect HCP and consumer data in novel ways to drive more effective marketing.
SESSIONS
Innovation Theater: Crossix HCP Trigger Data in Veeva CRM
Tue 2:30 p.m.
Innovation Theater: Crossix HCP Trigger Data in Veeva CRM
Wed 12:00 p.m.
Innovation Theater: Crossix HCP Trigger Data in Veeva CRM
Wed 2:30 p.m.
Jenna Slusar
Veeva
Senior Health Data Analyst
With a strong background in healthcare data and analytics (over 6 years), Jenna brings her expertise to Veeva, where she’s been analyzing new features for the Compass Patient product since 2021.
SESSIONS
Innovation Theater: Pinpoint Access Challenges to Improve Patient Engagement
Wed 12:30 p.m.
Larry Brooks
Veeva
Senior Director, Strategy, Link Key Accounts
Larry is the senior director of strategy for Link Key Accounts. He has broad experience in life sciences, across market access, account management, sales and marketing. In his previous role, Larry led healthcare and life science partnerships at Amazon Web Services. He also previously led the digital health consulting practice at Evolution Road, focusing on pharmaceutical marketing innovation. Larry holds a bachelor’s and master’s in business administration, both from George Washington University.
SESSIONS
Deep Dive: Transforming Key Account Management with Deep Data
Tue 1:00 p.m.
Innovation Theater: Find New Decision Makers with Link Key Accounts
Wed 10:30 a.m.
Innovation Theater: Launch into New Therapeutic Areas with Link and OpenData
Wed 12:30 p.m.
Bill Henley
Veeva
Director, OpenData SMB Strategy
Bill Henley brings more than 25 years of experience spanning various roles within the life sciences industry. He joined Veeva in 2013 as part of the sales organization, where he helped launch Veeva OpenData and Veeva Network to our commercial customers. He is currently in charge of OpenData commercial strategy for our SMB-sized customer segment. Prior to joining Veeva, Bill worked at a few other well-known data provider companies, selling all types of sales, medical claims, and market research data products. He also worked at IBM implementing strategy for data and software integrations. And he began his career as a sales representative for several pharmaceutical and biotech companies.
SESSIONS
Phathom, Shionogi: Extending the Value of Customer Reference Data
Tue 1:00 p.m.
Innovation Theater: Launch into New Therapeutic Areas with Link and OpenData
Wed 12:30 p.m.
Philip Poulidis
ODAIA Intelligence
Chief Executive Officer and Co-Founder
Philip is a serial entrepreneur and Silicon Valley technology executive, with over 25 years of experience as a startup founder, public company executive, and board member in semiconductor, IoT, SaaS, and digital health. He founded Morega (exit to AT&T) and was an executive at Marvell and BlackBerry.
SESSIONS
Innovation Theater: Engage the Right HCPs with AI and MyInsights
Wed 12:30 p.m.
Annie Hobbs
Veeva
Solution Consultant
Annie is a solution consultant on the commercial content team. I focus on providing tailored demonstrations of Vault PromoMats and Vault Medical. Annie joined the Veeva team about a year and a half ago. Prior to that worked as a field representative for a life science company.
SESSIONS
Innovation Theater: Prepare for SCP with Scientific Statements
Wed 12:30 p.m.
Barry Greenstein
Takeda
Digital Asset Product Lead
Barry has over 20 years of digital experience solving complex business problems with technology. He has worked in the biopharma industry for seven years, with additional experience in various industries.
SESSIONS
Takeda: Automating Content Review with Tier-Based MLR
Wed 1:00 p.m.
John Masterson
Veeva
Practice Manager, Commercial Content Business Consulting
John came to Veeva in 2019 with over 10 years of experience in business technology, working with customers to provide strategic direction and help them overcome their business challenges. Well-versed in all MarTech applications, John has a deep understanding of the end-to-end creative workflow from ideation to distribution and adaptation. Recently, John has led his team in helping customers get the most out of DAM and Brand Portals. He has also been involved in MLR optimization efforts and Engage Meeting utilization. John’s greatest professional joy is to understand a customer’s pain point and design a solution that ultimately improves operational efficiency, streamlines a process, or simply makes people’s jobs easier.
SESSIONS
Innovation Theater: Automating Tier-Based MLR Review
Wed 8:00 a.m.
Takeda: Automating Content Review with Tier-Based MLR
Wed 1:00 p.m.
Jocelyn Trisic
Veeva
Product Manager
Jocelyn is a product manager for Vault PromoMats. Her areas of focus are MLR review, compliance packages, and Standard Metrics.
SESSIONS
Deep Dive: Accelerating Content with Vault Connections
Wed 1:00 p.m.
Dick Yarger
Veeva
Team Lead, Commercial Vault Services
Dick Yarger is a team lead on Veeva’s Commercial Vault services team. He has over 15 years of software implementation experience and 7 years implementing Veeva Vault. He successfully leads Vault programs across the globe for the Commercial Vault practice.
SESSIONS
Innovation Theater: Fast, Compliant Claims Management
Tue 2:30 p.m.
Deep Dive: Accelerating Content with Vault Connections
Wed 1:00 p.m.
Nicholas Pankiewicz
Digitas Health
Publicis Health Veeva Center of Excellence Lead
With over 20 years of experience in the marketing technology world, Nick heads up both the technology strategy and delivery group within Digitas Health, as well as Publicis Health’s Veeva Center of Excellence, which in 2022 celebrated its 10th anniversary as a founding Veeva Content Program Partner. A formidable technical strategist, Nick has led multiple engagements during his decade plus with Digitas Health. While leading the Veeva COE, he has built and influenced closed loop marketing projects for a number of clients across life sciences, empowering sales teams with customized content and highly interactive tools.
SESSIONS
Innovation Theater: Driving Modular Content & Regulatory Approvals with AI & RWD
Wed 1:00 p.m.
Ed Manko
Veeva
Director, Compass Strategy
Ed Manko is a director of strategy for Veeva Compass. With a career spanning 20 years in healthcare and the life sciences, Ed offers Veeva clients a deep understanding of the data foundations required to execute complex commercial strategies. He has spent the past 10 years with Veeva helping companies deliver modern data products to support biopharma commercialization. Prior to Veeva, Ed spent time at IMS Health, Health Market Science, and AdvantageMS which was acquired by Veeva in 2013.
SESSIONS
Averitas, Radius Health: Keys to Effective Data Change Management
Tue 4:30 p.m.
Deep Dive: Optimize Alignments and Field Activation with Better Data
Wed 1:00 p.m.
Lynn Persson
Veeva
Director, Strategy, Align+
Lynn has 20+ years in commercial operations working at Innovex, Quintiles, IQVIA, KMK Consulting – Novartis, and Axtria. Her expertise is in territory design, segmentation and targeting, call planning, incentive compensation, life science data, and Veeva CRM. She has created over 200 field force alignments focusing on the biopharma, medical, medtech, and animal health spaces. She’s currently responsible for Veeva Align+ and is the lead Align+ trainer.
SESSIONS
Deep Dive: Optimize Alignments and Field Activation with Better Data
Wed 1:00 p.m.
Seóna Rossi
Veeva
Strategy Director, Link Medical Insights
Seóna is the strategy director for Link Medical Insights. She has over 10 years of experience across the drug development lifecycle in clinical, academic, and industry settings. Her in-depth understanding of the pharmaceutical value chain has shaped her passion for enabling medical insights to drive decision-making throughout the enterprise and improve patient outcomes. She loves partnering with medical affairs to identify solutions that will position them as a leading strategic partner in pharma and is motivated by a relentless curiosity and a firm belief in the value of the function.
SESSIONS
Innovation Theater: Accelerating Medical Insights From Capture to Action
Tue 12:00 p.m.
Customer Session: Modernizing the Insights Process to Increase Medical Effectiveness
Tue 4:30 p.m.
Deep Dive: Streamlining Medical Insights with Next-Generation Tagging
Wed 1:00 p.m.
Alexander Emami
Veeva
VP Products, Data Cloud
Alexander has led data products for Veeva since 2017. His functions include product management, data science, engineering, and operations for 2,500 globally distributed data professionals. Alexander brings 15+ years of experience in the industry and R&D, including working in Nobel Prize-winning teams at Stanford. He has a Ph.D. in Pharmacology and is a licensed Pharmacist.
SESSIONS
Deep Dive: Streamlining Medical Insights with Next-Generation Tagging
Wed 1:00 p.m.
Paula Kowalczyk
Veeva
Senior Director Link Services, Global
Paula has over 3 decades of experience working for and partnering with large and small pharmaceutical companies. Paula led significant commercial transformation programs at Merck, including a new commercial model and multichannel marketing for US Human Health, and global digital asset management for the Consumer Health Division. Paula has worked with business and IT professionals to build and deliver large IT solutions to create new business capabilities.
For the past five years, Paula has led service organizations in partnering with customers to deliver new systems to enable their organizations with the medical and patient services space. Paula is a problem solver and an experienced change manager.
For the past five years, Paula has led service organizations in partnering with customers to deliver new systems to enable their organizations with the medical and patient services space. Paula is a problem solver and an experienced change manager.
SESSIONS
Deep Dive: Integrating Link Across the Veeva Ecosystem
Wed 1:00 p.m.
Marceline Treneff
Veeva
Associate Director, Strategy, Link Key People
Marceline is the market owner for emerging pharma and biotechs in the US for Link Commercial, focusing on Link Key People. Within a decade of professional development, she has focused on advancing the industry’s ability to engage with experts in the most impactful way to help close the unmet clinical need, and improve patient lives. As a technology expert, Marceline can help client partners unlock the potential of their teams by embedding leading-edge technology into their everyday processes and structures.
SESSIONS
Apellis, Sobi: Optimizing KOL Engagement Across the Product Lifecycle
Tue 3:00 p.m.
Innovation Theater:
Understand Patient Mix to Deepen Clinical Leader Engagement
Wed 1:00 p.m.
Bryan Johnson
Veeva
Senior Director, Product Management, Compass Prescriber & National
As senior director of product management, Bryan is responsible for leading the Compass Prescriber and Compass National products. He has worked in the life sciences industry for over a decade, and has extensive experience using data analytics to support commercial operations and strategy. Prior to joining the Veeva product team, he worked for Trinity Life Sciences as a member of their analytics leadership team.
SESSIONS
Innovation Theater: Measure Promotional Response with Compass Prescriber
Tue 12:30 p.m.
Innovation Theater: Measure Promotional Response with Compass Prescriber
Wed 12:00 p.m.
Deep Dive: Veeva Compass Prescriber and National
Wed 1:00 p.m.
Chetan Bhatt
Amarin
Operations Lead, Global Medical Affairs
Chetan continues to be an active student of pharmaceitical industry. He brings years of experience serving pharmaceuticals in various capacities at companies including Thermo Fisher Scientific, Schering Plough, Merck, and Mallinckrodt PLC across different verticals from global quality, computer system validation, compliance and global medical affairs. Chet strives for excellence in simplicity and is focused on developing and deploying simple and effective “fit for purpose” business solutions leveraging his experience in quality management systems, Six Sigma methodology and change management. He currently works as executive director, global medical operations, reporting to the chief medical officer at Amarin Pharma. His responsibilities are to build global process and system infrastructure for key processes including medical information, field medical, medical legal review, and global intake gateway for all inquiries (medical or non-medical) associated with the business of the company. Chet is thankful for all the opportunities he has had to learn in various companies and enjoys working in the pharmaceutical industry as it offers him the opportunity to make a positive impact by doing what his company does every day to bring theirr innovative science to the patients who can benefit from it.
SESSIONS
Amarin, Gilead: Getting Started with Digital Asset Management
Wed 1:00 p.m.
Jane Lee
Gilead Sciences
Global Commercial Operations
Jane is responsible for content technology and innovation on the global commercial operations team. She is focused on scaling capabilities and identifying new opportunities to enhance customer experience with timely and relevant content at scale. With over 18 years of experiences in life sciences sector (including US, access, and emerging markets), Jane has a diverse background across functions (including laboratory research, healthcare, commercial analytics, insights and forecasting, and marketing operations). Prior to her current role, she led the digital and innovation CoE for the intercontinental region. In her current role, she looks forward to help transform how tech, people, process work together on a global scale.
SESSIONS
Amarin, Gilead: Getting Started with Digital Asset Management
Wed 1:00 p.m.
Jenny Perri
Veeva
Senior Director, Commercial Content Strategy
Jenny is responsible for commercial content strategy for the Vault PromoMats product area. Jenny has over 13 years of experience in consulting and strategy roles helping pharmaceutical companies deliver excellent content across commercial and medical teams.
SESSIONS
Roche/Genentech: Defining a Path to Successful Modular Content
Tue 1:00 p.m.
Innovation Theater: Paving the Way to a Standard Content Taxonomy
Wed 8:30 a.m.
Amarin, Gilead: Getting Started with Digital Asset Management
Wed 1:00 p.m.
Cyril Aspuria
Veeva
Director, Product Management
Cyril is a director of product management for Veeva Network responsible for the Network API and integrations (Vault CRM, Veeva CRM, Nitro, Vault, Salesforce, SAP Concur, and Amazon S3). He has been with Veeva for over 10 years holding positions in product management and professional services.
Prior to joining Veeva, Cyril worked at Amgen working on various commercial and compliance systems. He holds a bachelor of science degree in computer science from Cal Poly San Luis Obispo.
Prior to joining Veeva, Cyril worked at Amgen working on various commercial and compliance systems. He holds a bachelor of science degree in computer science from Cal Poly San Luis Obispo.
SESSIONS
Deep Dive: Getting Ready for Vault CRM Migration as a Veeva Network Customer
Wed 1:00 p.m.
Krista McBrearty
Veeva
Senior Director, Product Management, Events
As the senior director of product management, Krista is focused on defining the product direction for Veeva’s Events Management and Engage for Events products. Throughout her ten-year tenure at Veeva, Krista has been an integral part of the CRM product team responsible for the design and delivery of key features related to call reporting, sampling, and compliance. Krista has 20 years of experience in the life sciences industry on the commercial side, beginning her career in sample accountability and compliance services before transitioning over to product management.
SESSIONS
Deep Dive: The Events Management Experience on Vault CRM
Wed 1:00 p.m.
Robert Walter
Veeva
Senior Product Manager
Rob is a Senior Product Manager at Veeva. He has spent his entire career implementing, advising, and designing Veeva CRM, with a special focus on the Events Management product.
SESSIONS
Deep Dive: The Events Management Experience on Vault CRM
Wed 1:00 p.m.
Aditya Bhattacharji
Veeva
Senior Director, Crossix Analytics Services
Aditya supports media measurement and optimization across therapeutic areas. He has spent his career in pharma across strategy, analytics, and policy.
SESSIONS
Innovation Theater: Campaign Insights to Improve Health Equity
Tue 2:00 p.m.
Innovation Theater: Campaign Insights to Improve Health Equity
Wed 10:00 a.m.
Deep Dive: Uncover Meaningful Insights with Crossix Measurement
Wed 1:00 p.m.
Innovation Theater: Campaign Insights to Improve Health Equity
Wed 2:00 p.m.
Max Geiduschek
Veeva
Product Director, Crossix Analytics
Max serves as the Product Director for the Crossix Measurement Suite at Veeva. Max is responsible for bringing to market new features in the platform. He has been with Crossix since 2014.
SESSIONS
Deep Dive: Uncover Meaningful Insights with Crossix Measurement
Wed 1:00 p.m.
Rudy Gomez
Veeva
Product Manager
Rudy serves as the Product Manager for OpenData Email at Veeva. He has spent his career in the healthcare reference data and email space and has been with OpenData since 2020.
SESSIONS
Innovation Theater: Improve Email Campaign Performance
Tue 2:00 p.m.
Deep Dive: All About OpenData Email
Wed 1:00 p.m.
Suzy Jackson
Accenture
Managing Director
Suzy is the commercial consulting practice lead for North America life sciences, and is the business lead for Accenture’s global CRM migration offering. Suzy’s particular specialty is helping clients work through complex omnichannel strategy questions and technology enablements.
SESSIONS
Accenture: Approach to Vault CRM Migration
Wed 1:00 p.m.
Jeff Ceitlin
Veeva
Director, Service Alliances
Jeff is responsible for our service partner ecosystem. Jeff and his team ensure that partners are verified through referenced customers, certified annually with Veeva- trained employees to support customer success.
SESSIONS
Accenture: Approach to Vault CRM Migration
Wed 1:00 p.m.
Janis Witzleb
CSL Behring
Director, Commercial Enablement, Medical Affairs
Janis has over 23 years of experience in the pharma industry, working in global roles across clinical and study operations and more recently within global business operations in commercial development. Janis is currently employed by CSL as the director, customer engagement, medical affairs within global business operations. She has extensive experience in feasibility, clinical contracts, trial master file, and patient engagement. In her current role, Janis provides leadership, global strategic oversight, and guidance within medical affairs to ensure continuous improvement and commercial value is realized through enhanced capabilities and platforms.
SESSIONS
CSL Behring, phactMI: Creating Synergies Between Medical Content and Medical Information
Wed 1:00 p.m.
Jennifer Riggins
phactMI
Partnership and Technology Strategist
Jennifer has extensive experience and proven leadership in medical affairs including medical information, medical communications, and digital channels. Throughout her career, she has been involved in numerous ground-breaking initiatives. These include launching the first Global Medical Information team in the pharmaceutical industry, serving as a founding member of phactMI (a 501c6 non-profit consortium), and leading several global medical affairs digital transformation initiatives focused on omnichannel, search, web, social, chatbot, and a multi-company search API. She has a passion for ensuring HCPs get what they want when, how, and where they want it and believes that effective partnering and cross-functional collaboration are critical to enabling a great customer experience. Additionally, Jennifer has served on the board of directors of phactMI and DIA, and currently participates on the Indegene Medical Affairs Digital Strategy Council and on the MAPS Digital Focus Area Working Group. Jennifer graduated with her PharmD from Butler University College of Pharmacy.
SESSIONS
CSL Behring, phactMI: Creating Synergies Between Medical Content and Medical Information
Wed 1:00 p.m.
Dani Pagnan
Veeva
Senior Business Consultant, Global Medical Business Consulting
Dani has worked in Medical Affairs throughout her career, spanning both industry and technology. She joined Veeva as a member of the Global Medical Business Consulting team in 2023, where she focuses on helping customers achieve medical excellence.
SESSIONS
CSL Behring, phactMI: Creating Synergies Between Medical Content and Medical Information
Wed 1:00 p.m.
Hannah Sitzmann
Veeva
Solution Consultant
In her role as a solution consultant at Veeva, Hannah Sitzmann supports the pre-sales process by delivering tailored product solutions spanning across Veeva’s suite of Commercial products. Collaborating closely with clients, she and her team actively identify underlying paint points, utilizing demonstrations to substantiate the efficacy and significance of Veeva’s solutions.
SESSIONS
Innovation Theater: Initiating Engagement on the HCP’s Terms
Wed 1:00 p.m.
Jeremy Mittler
Veeva
Senior Director, Audience Solutions
Jeremy is a Senior Director on the Crossix Audience team at Veeva, the market leader in privacy-safe health audience targeting. He has more than 15 years’ experience at Crossix in various roles across both the Crossix Audience and Measurement businesses, where he helped support the rapid growth of the Crossix business. Jeremy has more than 25 years of pharmaceutical and healthcare analytics and leadership experience. He holds a BA in economics from the University of Rochester and an MBA from New York University Stern School of Business.
SESSIONS
Innovation Theater: Crossix Audience Segments Overview
Wed 8:30 a.m.
Innovation Theater: Crossix Audience Segments Overview
Wed 1:00 p.m.
Alfred Whitehead
Klick Health
EVP Applied Sciences
Alfred is a senior leader with over 15 years of experience in using data within the healthcare and life sciences industries. He currently leads Klick’s Applied Science practice. He leads a team of multidisciplinary scientists dedicated to working in the healthcare and life sciences industries. His team brings together behavioral science, medical science, data science, and both hardware and software prototyping to create novel solutions to problems affecting the improvement of human health. Alfred holds master’s degrees in physics and astronomy and is a published contributor to high-performance computer simulations in astrophysics. He is a frequent contributor to industry publications on topics such as artificial intelligence, machine learning, and data science.
SESSIONS
Innovation Theater: Building & Checking Claims Using AI & Vault PromoMats
Wed 1:30 p.m.
Anthony Billinger
Veeva
Team Manager, Commercial Analytics Business Consulting
Anthony has spent his 15-year career in the healthcare space on both the client- and consultant-side, with experience in Field sales and Health System Management, Primary Market Research, and leading Commercial Analytics. At Veeva, he leverages those unique experiences as a thought partner to the industry with the ability to combine business need, data, and analytics into meaningful and actionable recommendations. He has a particular affinity for Hematology, spending 12 years in the Therapeutic Area.
SESSIONS
Innovation Theater: HCP Targeting for Complex Therapies
Wed 1:30 p.m.
Deep Dive: Mapping Referral Patterns and Care Pathways for Dynamic Targeting
Wed 3:00 p.m.
Donna Ferretti
Veeva
Solution Consultant, CRM
Donna Ferretti serves as a Solution Consultant at Veeva. She is responsible for supporting the pre-sales process by providing product solutions across Veeva’s suite of Commercial products. Donna and her team work with customers to discover underlying pain points and use demonstrations to substantiate the value of Veeva’s solutions.
SESSIONS
Innovation Theater: Collect HCP Signatures From Anywhere
Wed 1:30 p.m.
Garrett Lyons
Veeva
Director, Crossix Strategy
Garrett serves as Director, Crossix Strategy at Veeva. He has spent his career in the strategy, data and marketing analytics space and has been with Crossix since 2022.
SESSIONS
Innovation Theater: Connect Marketing Touchpoints to Health Outcomes
Tue 12:00 p.m.
Innovation Theater: Connect Marketing Touchpoints to Health Outcomes
Wed 8:00 a.m.
Innovation Theater: Connect Marketing Touchpoints to Health Outcomes
Wed 1:30 p.m.
Kristyn Verhelle
Veeva
Senior Product Manager
Kristyn has made a career of building and utilizing data solutions for the healthcare and life sciences industries. In the past 15 years, she has served in data management, analytics, consulting, and product management roles with a deep understanding of claims, switches, and other supplementary datasets.
SESSIONS
Innovation Theater: Connect Veeva Compass with Specialty, Lab, and Genomics Data
Tue 4:00 p.m.
Innovation Theater: Connect Veeva Compass with Specialty, Lab, and Genomics Data
Wed 2:00 p.m.
Holly Daly
Veeva
Practice Manager, Medical Business Consulting
Holly Daly is a practice manager in Veeva Business Consulting and currently works with medical customers in North America and globally. She has a strong background both in management consulting in the life sciences industry and direct biopharma experience. Holly has deep experience in program management, global commercial and medical operations, product launch, business process design and optimization, and digital transformation and implementation. On the personal side, Holly is an avid runner, cyclist, and hiker, and enjoys maximizing her outdoor time in upstate New York where she lives!
SESSIONS
Bristol Myers Squibb: Bringing New Medicines to Patients Faster Through Clinical-Medical Collaboration
Tue 4:30 p.m.
Innovation Theater: Digital, Trackable Field Medical Content
Wed 2:00 p.m.
Matt Porter
Veeva
Principal Solution Consultant
Matt is responsible for demonstrating Vault Medical and PromoMats to new and existing Veeva customers. Matt has spent the last 20 years in solution engineering, consulting services, product, and advisory roles for both pharmaceutical, medtech and software companies serving life sciences. Matt’s primary focus is Vault MedInquiry.
SESSIONS
Innovation Theater: Connecting Your Veeva Ecosystem to MedInquiry
Tue 4:00 p.m.
Deep Dive: FAQ and Standard Response Automation in Vault MedInquiry
Wed 11:00 a.m.
Innovation Theater: MedInquiry Automations for Greater Efficiency
Wed 2:00 p.m.
Aditya Bhattacharji
Veeva
Senior Director, Crossix Analytics Services
Aditya supports media measurement and optimization across therapeutic areas. He has spent his career in pharma across strategy, analytics, and policy.
SESSIONS
Innovation Theater: Campaign Insights to Improve Health Equity
Tue 2:00 p.m.
Innovation Theater: Campaign Insights to Improve Health Equity
Wed 10:00 a.m.
Deep Dive: Uncover Meaningful Insights with Crossix Measurement
Wed 1:00 p.m.
Innovation Theater: Campaign Insights to Improve Health Equity
Wed 2:00 p.m.
Jenny Zhuang
Veeva
Senior Product Manager
Jenny is a product manager on the Compass team, focused on owning the Compass Prescriber and National portal and data delivery roadmap and excecution for customers.
SESSIONS
Innovation Theater: Track Brand Performance with Compass National
Wed 10:30 a.m.
Innovation Theater: Track Brand Performance with Compass National
Wed 2:30 p.m.
Luke Hillier
Veeva
Practice Manager, Content Management Services
Started my career in the CDP program for R&D based out of Barcelona, Spain. Joined the Global Commercial Content Business Consulting team shortly after Business Consulting began in March 2020. Progressed to the role of Senior Consultant supporting customers with their core content processes before taking on the role of Global Practice Manager for Content Management Services where we provide resources to help customers get the maximum value out of their investment in PromoMats, Medical Vault and CRM.
SESSIONS
Innovation Theater: Intro to Content Management Services
Wed 2:30 p.m.
Spencer Lee
Veeva
Senior Product Manager
Spencer works is responsible for supporting the Events Management application from discovery to delivery by working with customers and partners. Prior to his role as Product Manager, Spencer was responsible for implementing Veeva CRM and Events Management across small to enterprise customers globally.
SESSIONS
Innovation Theater: New iPad User Experience for Events Management
Wed 2:30 p.m.
Jeremy Seath
Veeva
Product Director
Jeremy serves as the Product Director at Crossix Analytics. In his role, he focuses on developing products like HCP Trigger Data, that connect HCP and consumer data in novel ways to drive more effective marketing.
SESSIONS
Innovation Theater: Crossix HCP Trigger Data in Veeva CRM
Tue 2:30 p.m.
Innovation Theater: Crossix HCP Trigger Data in Veeva CRM
Wed 12:00 p.m.
Innovation Theater: Crossix HCP Trigger Data in Veeva CRM
Wed 2:30 p.m.
John Postley
Boehringer Ingelheim
Senior AD of Content Strategy and Impact
John leads BI HP’s overall content strategy: identifying impactful content that improves overall customer engagement by channel, segment, and message across the portfolio. For over two decades, John has been specializing in content strategy at creative agencies such as Eversana Intouch, TheBloc, Publicis Sapient, and HUGE INC, working with a wide variety of clients from across the business landscape including entertainment, ecommerce, technology solutions, healthcare, automotive, fin-tech, and energy.
SESSIONS
Boehringer Ingelheim: Improving Content Effectiveness
Wed 3:00 p.m.
Alexis Cohen
Veeva
Vice President, Commercial Content Business Consulting
Alexis has 15 years of business consulting experience helping customers define and optimize their business processes and joining people, processes, and technology to ensure success. With experience leading multiple global initiatives, Alexis brings expertise in global content operating models and process harmonization to help customers get the most out of Veeva’s products. In addition to core PromoMats processes, Alexis has experience with dynamic multichannel content to create a personalized HCP experience. Prior to joining Veeva, Alexis was at a large management consulting company leading systems implementation and change management initiatives across multiple industries.
SESSIONS
Boehringer Ingelheim: Improving Content Effectiveness
Wed 3:00 p.m.
Pooja Joshi
Veeva
Solution Consultant
As a Solution Consultant, Pooja is responsible for demonstrating Vault PromoMats and Vault Medical to new and existing Veeva customers. Prior to joining the Veeva Solution Consulting team, she worked for Veeva Commercial Services implementing projects for content solutions. Pooja has learned to love engineering solutions for life sciences and healthcare software over the past four years.
SESSIONS
Innovation Theater: Modular Content Demo
Wed 10:00 a.m.
Innovation Theater: Modular Content Demo
Wed 3:00 p.m.
Dan Kallman
Veeva
Senior Director of Product Management
Dan Kallman is a Senior Director of Product Management with 12 years of experience at Veeva and 17 years of experience working in software. He grew up in New Jersey and is a graduate of The Wharton School at the University of Pennsylvania in Philadelphia. He is currently responsible for Align, Nitro, and Align+.
SESSIONS
Discover Align with Vault CRM
Wed 3:00 p.m.
Annie Lai
Veeva
Principal Consultant, Commercial Strategy Business Consulting
Annie helps Commercial teams in the life sciences industry to realize the potential of their strategies through data-driven commercial execution. She partners with clients to achieve success in areas like Next Best Actions suggestions, field force effectiveness, Go-to-Market optimization, and CRM adoption. Prior to joining Veeva in 2023, Annie brought over 12 years of consulting experience at KPMG and Slalom, leading successful change initiatives for life sciences companies.
SESSIONS
Deep Dive: Customize Your CRM User Experience
Wed 3:00 p.m.
Skyler Martin
Veeva
Technical Practice Manager, MyInsights & Nitro
As technical practice manager for commercial services, Sky assists customers with technical aspects of Veeva CRM MyInsights, multichannel content, and Nitro – specifically when applied to information delivery and visualization to field teams. Sky has been with Veeva since 2012.
SESSIONS
Bausch Health, Elanco AH, GSK, Novo Nordisk: Improve Pre-Call Planning with a Better Rep Experience
Tue 3:00 p.m.
Deep Dive: Customize Your CRM User Experience
Wed 3:00 p.m.
Dan Bekenstein
Veeva
Product Manager
Dan Bekenstein is a product manager for Veeva Network. Prior to becoming a product manager, he spent 5 years as a member of the Veeva commercial services team. He led projects implementing Veeva CRM, Network, Align, and Events Management.
SESSIONS
Innovation Theater: Support Brand Portal Registration Through MDM
Wed 3:00 p.m.
Anthony Billinger
Veeva
Team Manager, Commercial Analytics Business Consulting
Anthony has spent his 15-year career in the healthcare space on both the client- and consultant-side, with experience in Field sales and Health System Management, Primary Market Research, and leading Commercial Analytics. At Veeva, he leverages those unique experiences as a thought partner to the industry with the ability to combine business need, data, and analytics into meaningful and actionable recommendations. He has a particular affinity for Hematology, spending 12 years in the Therapeutic Area.
SESSIONS
Innovation Theater: HCP Targeting for Complex Therapies
Wed 1:30 p.m.
Deep Dive: Mapping Referral Patterns and Care Pathways for Dynamic Targeting
Wed 3:00 p.m.
Josh Yablonski
Veeva
Senior Manager, Compass Strategic Consulting
Throughout his career at Veeva, Josh has helped customers leverage Veeva Compass Patient data to support their use cases, including building alert programs to identify HCPs to engage with. Prior to Veeva, He helped tailor pharma field engagement through next-best action and orchestration programs. Josh started his career in the electronic health record industry supporting and consulting with large hospital organizations, which gave him a deep understanding and appreciation for the many intricacies within healthcare claims data.
SESSIONS
Deep Dive: Mapping Referral Patterns and Care Pathways for Dynamic Targeting
Wed 3:00 p.m.
Ian Goldsweig
Veeva
Senior Product Expert, Crossix Analytics
Ian Goldsweig is the senior product expert at Veeva Crossix with more than 15 years of healthcare experience. Ian joined Veeva Crossix in 2018 and specliaizes in data analytics, media measurement, optimization, and strategy.
SESSIONS
Innovation Theater: Trends in Direct-to-Consumer TV and Video
Tue 4:00 p.m.
Deep Dive: Insights from Linear TV, Streaming, and Online Video Campaigns
Wed 3:00 p.m.
Alison Mersky
Veeva
Principal & Team Manager, Commercial Content Business Consulting
Ali has spent 15 years in the life sciences industry in both management consulting and communications. Ali’s core area of expertise is strategy. Ali works with life sciences organizations to create actionable strategies to drive omnichannel execution. Ali focuses on partnering with customers to build and grow their content capabilities by optimizing people, process, and technology. Prior to joining Veeva, Ali was in the Strategy practice at Deloitte Consulting, where she helped organizations solve strategic challenges associated with major transformations and define high-growth business opportunities.
SESSIONS
Deep Dive: Modular Content at the User Level
Wed 3:00 p.m.
Kayla Mujkanovic
Veeva
Senior Product Manager
Kayla is a senior product manager on the commercial team at Veeva and is responsible for Modular Content and Digital Asset Management (DAM) functionality in PromoMats. Kayla has spent the last 10 years working in product development for medtech and life sciences companies.
SESSIONS
Deep Dive: Modular Content at the User Level
Wed 3:00 p.m.
Christoph Bug
Veeva
Vice President, Global Medical
Christoph is an experienced executive and pharma insider, and a physician by training, holding a Ph.D. and an MBA. He has founded and managed turn-around and growth in different company settings. His experience in pharma encompasses marketing, sales, market access, R&D, and medical affairs on a local, regional, and global level. At Veeva, he is leading medical strategy globally.
SESSIONS
Medical Keynote with Idorsia, Kyowa Kirin, and Novo Nordisk
Tue 1:00 p.m.
Deep Dive: Connecting Medical Affairs for Seamless Customer Engagement
Wed 3:00 p.m.
Steve Reilly
Veeva
Senior Solution Consultant
Steve is responsible for designing solutions and demonstrating Vault CRM to new and existing Veeva customers. He started at Veeva 8 years ago in Services, where he gained an in-depth understanding of Veeva’s solutions as he implemented products across the entire Commercial Suite.
SESSIONS
Deep Dive: Connecting Medical Affairs for Seamless Customer Engagement
Wed 3:00 p.m.
Jenny Stohlmann
Veeva
Senior Product Manager
Jenny is a Product Manager for core CRM focused on call and samples. Prior to joining Veeva 3 years ago, she spent a decade working with lawyers to support the life sciences industry. She holds a Regulatory Affairs Certification (RAC) and has experience with activities like sample programs, on & off-label communications, speaker bureaus, and transparency reporting.
SESSIONS
Deep Dive: Top 5 Things to Turn on in Veeva CRM Today
Wed 11:00 a.m.
Deep Dive: Compliance Use Cases for OpenData
Wed 3:00 p.m.
Paul Shawah
Veeva
Executive Vice President, Commercial Strategy
Paul is responsible for commercial strategy including the growth and direction of Veeva’s commercial products. Paul has spent the last 20 years in strategy, product, and marketing roles for software companies serving life sciences.
SESSIONS
Vault CRM Suite Keynote with Novo Nordisk
Tue 10:30 a.m.
Vault CRM Suite: Ask a Leader
Wed 3:00 p.m.
Povilas Petkevicius
Veeva
VP CRM Product Management
As VP of Product Management for Veeva CRM in Europe & LatAm, Povilas is responsible for defining direction of all Veeva CRM products for the region. He’s committed to ensuring close cooperation with customers and delivering on the promise of speed and innovation.
SESSIONS
Service Center Product Direction and Demo
Tue 4:30 p.m.
Vault CRM Suite: Ask a Leader
Wed 3:00 p.m.
Ben Waters
Veeva
Director, Crossix Insights Platform
With nearly two decades of experience building robust data analytics programs for global brands, Ben Waters has deep knowledge in brand marketing and analytics. He believes that every brand has a story to tell and that when data is allowed to lead, the narrative writes itself.
SESSIONS
Innovation Theater: Synchronizing HCP Sales and Marketing
Tue 12:30 p.m.
Innovation Theater: Synchronizing HCP Sales and Marketing
Wed 3:00 p.m.