Veeva Vault CRM Approved Email
Personalize HCP Communication with Compliant Email
Approved Email is an application within Vault CRM that allows users to send compliant emails to HCPs in a unified experience. Users can quickly assemble an email selecting approved templates, content fragments (links in the email), and optional personalization (such as a personal greeting).
Emails can be scheduled and sent on behalf of field users by the home office or suggested by next best action engines.
Email activity (such as sends, opens, and click-throughs) is automatically captured and recorded in Vault CRM, providing insight about content and engagement effectiveness.
Announced 2013 Status Very Mature Customers100+
Veeva Pulse Insights: Trends Improving HCP Engagement and Accelerating Treatment Adoption
Overview
Personalize HCP Communication with Compliant Email
Approved Email is an application within Vault CRM that allows users to send compliant emails to HCPs in a unified experience. Users can quickly assemble an email selecting approved templates, content fragments (links in the email), and optional personalization (such as a personal greeting).
Emails can be scheduled and sent on behalf of field users by the home office or suggested by next best action engines.
Email activity (such as sends, opens, and click-throughs) is automatically captured and recorded in Vault CRM, providing insight about content and engagement effectiveness.
Impact
Engage with HCPs
30%
more HCP interaction with Approved Email
40%
open rate with Approved Email
3x
higher open rates than industry average
Why Approved Email
Stay connected and compliant
Customer Success
Trusted by biopharmas,
big and small
