Veeva Crossix Reach Segments
Engage Targeted Audiences at Scale
Reach Segments are custom-built to help advertisers reach health audiences in a privacy-safe, HIPAA-compliant way. Users include life science companies, hospital systems, and OTC/CPG brands.
Announced 2014 Status Mature Customers 100+
Learn how the Network Advertising Initiative guidelines protect patient privacy
Reach Segments are custom-built to help advertisers reach health audiences in a privacy-safe, HIPAA-compliant way. Users include life science companies, hospital systems, and OTC/CPG brands.
Why Crossix Reach Segments
Scale segments built on the largest health data network
Customer Success
Trusted by leading biopharma companies
Resources
Explore and Learn
Watch video
Pfizer: Increasing Targeting Effectiveness with Crossix Audience Segments
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3 Strategies for Audience Targeting Success
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Health Audience Targeting Campaign Distribution Food Chain
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Five best practices to improve audience targeting
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Addressable TV campaign increases new patient starts and adherence
Read about advertising trends
Multicultural campaigns up 66%, streaming video up 15%
