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As most other pharmaceutical companies, we’re also looking into how can we engage our customers in many more channels than we’ve been used to. Knowing that you have to produce three times as much content and knowing that you’re probably not going to get more budget or more resources to do this, obviously there are things we need to solve. First of all, we need to look at our organization’s use of content today and we have global brand teams producing a lot of great content, but it’s not all the time used probably in the markets.
So how can we make it easier for our affiliates to take that content, localize it in a meaningful way, but also reuse that content across channels? One of the other things that we also need to get much better at is to get that content much faster to market. Modular content together with Veeva Vault PromoMats and Veeva Vault Brand Portal, are crucial elements for us in order to achieve that ambition.
With modular content, most of our content is already pre-approved when we reuse it across channels and it basically means when a reviewer’s looking at the content, they can see that this content has been used before. They make sure that the references are just the way they should be. Instead of spending hours reviewing this content.
They only look at the context of how that’s content is going to be used and that brings down our review times considerably. One of the things we are doing, as well with modular content, but especially also with Veeva Vault PromoMats and Veeva Vault Brand Portal Portal, is to allow our affiliates to find content more easily. So historically we have had what we call the Brand Portal, where affiliates can find global content.
But in this new integrated ecosystem that we have, affiliates can now also find content from other affiliates, which is something that they have been longing for, for a very long time. And I think the greatest value here is if you’re a brand manager in Spain, you can now find content from a brand manager in France easily. We can now easily take that concept and localize it in our content hub with minimal effort.