Veeva Crossix Reach Segments
Engage Targeted Audiences at Scale
Reach Segments are custom-built to help advertisers reach health audiences in a privacy-safe, HIPAA-compliant way. Users include life science companies, hospital systems, and OTC/CPG brands.
Announced 2014 Status Mature Customers 100+

Overview
Engage Targeted Audiences at Scale

Reach Segments are custom-built to help advertisers reach health audiences in a privacy-safe, HIPAA-compliant way. Users include life science companies, hospital systems, and OTC/CPG brands.
Why Crossix Reach Segments
Scale segments built on the largest health data network
Customer Success
Trusted by leading biopharma companies

























Resources
Explore and Learn
Watch video
Pfizer: Increasing Targeting Effectiveness with Crossix Audience Segments

Read blog
3 Strategies for Audience Targeting Success

Learn more
Health Audience Targeting Campaign Distribution Food Chain

Learn more
Five best practices to improve audience targeting

Read case study
Addressable TV campaign increases new patient starts and adherence

Read about advertising trends
Multicultural campaigns up 66%, streaming video up 15%
