eBooks

The New Rules of HCP Engagement

Digital engagement solutions have opened new doors for interacting with healthcare professionals (HCPs). Learn how pharma companies are reimagining engagement.

Paul Shawah, Executive Vice President, Commercial Strategy, shares thoughts on achieving commercial excellence by putting in place an agile and efficient model across sales, medical, and marketing.

Paul Shawah, Executive Vice President, Commercial Strategy, shares thoughts on achieving commercial excellence by putting in place an agile and efficient model across sales, medical, and marketing.