Veeva CRM Events Management
Total event visibility. Streamlined collaboration. More valuable events.
For life sciences, peer-to-peer engagement fostered by events is crucial to increasing product adoption. Medical expert feedback is also central to identifying new market opportunities. Lacking a clear view of KOL usage and HCP attendance, however, increases the risk of non-compliance and overspending—and reduces event impact.
Veeva CRM Events Management is a single solution to plan and execute all events across the enterprise. It gives you seamless control and total visibility of all speakers, attendees, activities, and spend, for better events with greater compliance. And total visibility to opinion leader usage and preferences, combined with profiles in Veeva CRM, helps you tailor your event strategy to deliver more value.
- Compliant: Strengthen compliance with complete visibility and control of all activities for all event types.
- Integrated: Improve event planning and execution with seamless field feedback and collaborative capabilities.
- Global: Streamline events management by using a single solution for all teams across geographies.
A New Model for Events Management
Our Events Partners extend and augment the value our customers gain from Veeva CRM Events Management by providing integrated, specialized products and services such as speaker management, logistics services, and compliance systems.
Companies can choose from a network of proven logistics and services and partners, without sacrificing end-to-end visibility and event execution. Freed from the constraints of traditional fragmented event management processes, companies can eliminate inefficiencies and focus on strategic planning and event execution.
Learn more about the Events Partner Program.
Find Out How
Concur integrationExpense and event management work together to strengthen compliance. Track expenses in Events Management and push them to Concur with one click, eliminating the need for manual double data entry.
event surveysUnderstand event impact and HCP preferences with built-in survey capabilities. Built-in surveys help field and marketing teams measure impact, and make more informed decisions on messaging, speakers, and venues. With one click, simply send a compliant Approved Email to attendees for feedback, which is captured in real-time in Veeva CRM. Survey responses can be weighted and scored to give immediate insight into HCP satisfaction.
COMPLIANT BUDGETINGAdhere to budget caps and reduce under- or overspending. Budget allocations can be made across all event types, such as speaker programs, investigator meetings, patient programs, and advisory boards—all within a single solution.
OPTIMIZED SPEAKER AND ATTENDEE MANAGEMENTEnsure compliant speaker and attendee utilization, while engaging the most relevant expert for each event. With access to experts’ profiles, including specialties, contracts, rates, certified event types, and recent usage, you can select the right opinion leader without risk. Visibility to attendee profiles, history, and the ability to create print invitations help users communicate event details to the right attendees for each event. Real time business rules and walk-in attendee management ensures the correct attendees are invited and tracked at every event.
COMPLIANT REPORTINGAggregate all customer event spend in a single location. A purpose-built data model ensures all customer spend data related to events is captured and tracked for accurate transfer of value reporting.
MANAGE ALL EVENT TYPESReduce complexity and increase visibility. Planning, tracking, and logistics for each event type—including speaker programs, advisory boards, training programs, and committees—are managed and executed within one solution. View Product BriefContact Us
FLEXIBLE PLANNING AND TRACKINGSelect event details, set event budget, estimate number of attendees, and estimate expenses specific to each event type. Tailor end-to-end workflows based on event details—such as speaker type, requirements, and topics—for easy event planning and tracking.
PARTNER ACCESS AND EVENT ORGANIZATIONEliminate the expense and time required to customize third-party software. With a single system to manage all event types, external event planners and partners can support planning and execution with role-based access in real time.
STREAMLINED EVENT APPROVALSReduce bottlenecks and stay on schedule. Since approval workflows are defined by event type, you can specify appropriate steps in the process to automatically initiate approvals triggered by activity completion.
ONLINE AND OFFLINE ACCESSDesigned for real-time planning and closeouts, Veeva CRM Events Management enables completion of on-site activities such as attendee sign-ins, even when internet connectivity is not available.
ACCURATE EXPENSE CAPTURE AND CLOSEOUTCapture your payments and invoicing quickly and accurately. Real-time activity tracking makes it easy to update actual spend for travel, catering, meals, and speaker fees during the event to enable timely fee-for-service payments.
SEAMLESS INTEGRATION WITH VEEVA CRMIncrease user adoption by leveraging the intuitive CRM application used by your teams every day. Veeva CRM Events Management is natively integrated with Veeva CRM Mobile, making training fast and easy.
RAPID DEPLOYMENTThe Veeva CRM Events Management Essentials package is designed specifically for small and medium-sized life sciences organizations. We deploy Veeva CRM Events Management in your organization for a fixed price, enabling new processes and functionality within weeks.