Veeva Crossix Consumer Digital
Measure and Optimize Consumer Websites and Digital Advertising
Crossix Consumer Digital is the leading analytics application for measuring and optimizing direct-to-consumer digital media and brand websites. It enables advertisers and agency partners to measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Crossix Consumer Digital measures outbound online media, such as display, video, CTV/streaming, and audio placements, along with inbound traffic to brand websites from paid/organic search and social media.
Announced 2014 Status Mature Customers11-50
Overview
Measure and Optimize Consumer Websites and Digital Advertising
Crossix Consumer Digital is the leading analytics application for measuring and optimizing direct-to-consumer digital media and brand websites. It enables advertisers and agency partners to measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Crossix Consumer Digital measures outbound online media, such as display, video, CTV/streaming, and audio placements, along with inbound traffic to brand websites from paid/organic search and social media.
Why Crossix Consumer Digital
More effective patient engagement
Customer Success
Trusted by leading biopharma companies
Resources
Explore and Learn
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5 Tips for Emerging Biotechs: How to Maximize HCP and DTC Media Investments
Watch Case Study
Validating and Optimizing Media with Marketing Analytics
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3 Ways Unified Measurement Supports Better Video Campaigns
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Marketing New Treatments: How to Maximize Impact with Data-Driven Optimizations
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Omnichannel Marketing Using DTC, HCP, and Field Data
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How AstraZeneca and Pfizer are Scaling Marketing Analytics for Success
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Sanofi: Omnichannel Excellence Across HCP and DTC Marketing
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Genentech: Using Data to Reach Patients More Efficiently
Read Case Study
Takeda Combines Top-down and Bottom-up Marketing Measurement
