Veeva Crossix HCP Digital
Measure and Optimize HCP Websites and Digital Advertising
Crossix HCP Digital is the leading analytics application for measuring and optimizing HCP non-personal promotion and brand websites. It helps advertisers and agency partners measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Crossix HCP Digital measures outbound online media, such as display, third-party programs, and eNewsletters, along with inbound traffic to websites from paid/organic search and social media. Audience data can be filtered by HCP specialty, target segment/decile, detailing, publisher, and more.
Sales and marketing can align with a shared view of HCP promotional activity via CRM integration.
Announced 2017 Status Mature Customers 11-50
Overview
Measure and Optimize HCP Websites and Digital Advertising
Crossix HCP Digital is the leading analytics application for measuring and optimizing HCP non-personal promotion and brand websites. It helps advertisers and agency partners measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Crossix HCP Digital measures outbound online media, such as display, third-party programs, and eNewsletters, along with inbound traffic to websites from paid/organic search and social media. Audience data can be filtered by HCP specialty, target segment/decile, detailing, publisher, and more.
Sales and marketing can align with a shared view of HCP promotional activity via CRM integration.
Why Crossix HCP Digital
More effective HCP digital engagement
Customer Success
Trusted by leading biopharma companies
Resources
Explore and Learn
Read article
5 Tips for Emerging Biotechs: How to Maximize HCP and DTC Media Investments
Watch video
Corcept Therapeutics: validating and optimizing media with marketing analytics
Learn more
Marketing new treatments: how to maximize impact with data-driven optimizations
Read article
Omnichannel marketing using DTC, HCP, and field data
Read blog
Take the guesswork out of marketing measurement
Read report
Closing the gap: new science, new HCP expectations
Read more
Sanofi: omnichannel excellence across HCP and DTC marketing
Read case study
Takeda combines top-down and bottom-up marketing measurement
Learn core requirements
5 things to look for in a marketing analytics partner
