Improve Marketing Effectiveness
with Veeva Crossix

Leverage modern, privacy-safe analytics to better target and measure HCP and patient marketing.

Crossix Measurement Suite

Crossix Measurement Suite helps biopharma brands measure the impact of media and marketing investments on patient behavior and HCP prescribing. Crossix connects advertising campaigns to clinical outcomes using health data in a privacy-safe, HIPAA-compliant way.

Crossix Measurement connects longitudinal patient data on 300M+ patients and 99% of HCPs with media data from 150+ publishers and channels.

The Crossix Measurement Suite is available in the U.S.

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Crossix Consumer Digital

Measures and enables optimization of biopharma direct-to-consumer digital media and brand websites.

Crossix HCP Digital

Measures and enables optimization of healthcare professional (HCP) non-personal promotion and brand websites.

Crossix TV

Measures and enables optimization of biopharma direct-to-consumer national linear TV.

Crossix Audience Segments

Crossix Audience Segments allow healthcare marketers to reach their target audiences through advertising in a privacy-safe, HIPAA-compliant way. Crossix Audience Segments can be used on all demand side platforms (DSPs), social platforms, digital publishers, audio, out-of-home (OOH), and on Targeted TV.

Audience Segments include solutions for consumer and HCP advertising.

Audience Segments are available in the U.S.

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Consumer Prime Segments

Custom-built segments to reach an advertiser’s most qualified audience and are designed to be used in conjunction with Consumer Reach Segments.

Consumer Reach Segments

Custom-built to help advertisers reach health audiences in a privacy-safe, HIPAA-compliant way.

HCP Reach Segments

Used to target healthcare professionals based on specialty, diagnosing, and prescribing behavior.

“With Crossix, we have a holistic understanding of marketing impact across channels from awareness to consideration and conversion.”

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Myles Lawless

Senior Director, Head of Digital and Omnichannel Marketing, Corcept Therapeutics

“From common disease states to rare conditions, we use Crossix to ensure that we’re building out the right audience segments to find unique patients.”

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Freddie Dantus

Director, Audience Optimization, Pfizer

“What’s great about Crossix is the people and their proactivity and commitment towards our overall missions across numerous brands at Bayer.”

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Glenniss Richards

Senior Director, Digital Media Activation, Bayer

“Using Crossix helps us build a strong business case for the next round of marketing investments, whether it’s for a new product or simply a new year.”

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