Customer Stories


Merck Sharp & Dohme UK

MSD UK had struggled to find a replacement solution for its 16 year old custom-built CRM system despite having tried a leading client/server system. MSD turned to Veeva CRM, as it was the only solution that had a flexible enough platform that could be deployed across all of Europe, and iRep’s innovative mobile capabilities for eDetailing would enable MSD to keep pace with the changing industry.

With iRep, MSD reps’ have seen significant improvements in pre call planning, productivity and collaboration. Read how reps’ overall effectiveness of planning has improved by an astounding 118% , teamwork and collaboration by 148% and why 82% of users are accessing the system in the field compared to 23% with the previous system.

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