Veeva Crossix Consumer Digital
Improve Direct-to-Consumer
Advertising and Website Performance
Measure and optimize digital marketing with an always-on view
of the impact of DTC advertising on health outcomes.
Announced 2014 Status Mature Customers11-50
New Insights Support the Rise in Multicultural Initiatives
Overview
Maximize the effectiveness of your digital marketing campaigns
Crossix Consumer Digital is the leading analytics application for measuring and optimizing direct-to-consumer digital media and brand websites. It enables advertisers and agency partners to measure their campaigns with real health data in a privacy-safe, HIPAA-compliant way.
Crossix Consumer Digital measures outbound online media, such as display, video, CTV/streaming, and audio placements, along with inbound traffic to brand websites from paid/organic search and social media.