Hear insights from industry thought leaders and pioneers about the evolution of their commercial operations. Learn about emerging trends and discover best practices from commercial leaders who are transforming their organization.
Host Lisa Henderson, editor-in-chief of Pharmaceutical Executive, talks with digital pioneers at Biogen, GSK, Medac, and Nestle Health Science about their digital transformation journeys and how they are integrating digital into the business for more efficient customer engagement.
Industry Trends that are Impacting Life Sciences
Hear executive thought leaders share their perspective on the major trends driving transformation in commercial, including the increasing shift toward industry collaboration to solve common challenges for shared customers, the rise of specialty medicine, and the continued evolution in how the industry engages with customers and patients to drive outcome-driven commercial models.
Fireside chat with Alex Azar and Matt Wallach
Alex Azar, former president, Lilly USA & former Deputy Secretary, U.S. Department of Health sits down with Matt Wallach to talk about why the death of the pharma sales rep is greatly exaggerated, the pivot to key account management, and the impact of digital disruption.
A Conversation with Peter Gassner
Veeva CEO Peter Gassner talks about digital transformation in the life sciences industry and the importance of industry collaboration.
A Conversation with Alex Azar
Alex Azar, former president, Lilly USA and former Deputy Secretary, U.S. Department of Health shares insights about the impact of specialty medicine, tactics to succeed at key account management, and the importance of modernizing content management capabilities.
Top Four Trends Shaping the Future of Life Sciences
Industry executives explore key trends, including digital transformation, key account management, specialty medicine, and industry collaboration.
A Conversation with Matt Wallach
Veeva President Matt Wallach discusses what’s driving the industry’s shift to key account management and the opportunity for sales reps to use face-to-face interactions and digital channels to improve engagement with customers.
How The Shift to Patient Outcomes Affects Life Sciences
Industry leaders discuss the impact of a patient-centric approach on the commercial business model and barriers to value-based outcomes with customers.
Digital Transformation Insights
Digital is changing industries and business models. Learn how these leaders are using digital to evolve their commercial operations.
Navigating Digital: Strategies and Best Practices
Pioneers from leading biopharma companies share insights about their digital transformation journey and how they are integrating digital into the business for more efficient customer engagement across multiple channels.
Digital Transformation Resources
Accelerate your company’s digital initiatives with these best practices guides from leading digital agencies. These guides cover HCP engagement, delivering better content across multiple channels, and enabling sales reps to deliver value in the digital age.
OPTIMIZING DIGITAL EXPERIENCES
Pixacore shares their top 3 digital content best practices to improve customer engagement.
Using Data as a Sixth Sense
Learn tips to create data-driven, personalized digital HCP engagement experiences.
Digital Trends in Healthcare
Discover how to deliver more effective value-focused interactive digital content.
Hacking the Access Issue, Leveraging Digital
Follow these 4 steps to empower sales reps with digital solutions so they can deliver tailored information to HCPs.
The Changing Role of the Sales Rep
Life sciences professionals from leading biopharma companies share their perspective on the evolving role of the sales rep and how companies can enable their sales teams to drive smarter, informed interactions with customers.
Commercial Evolution: Intelligent Engagement
The next phase in commercial operations is intelligent engagement, where teams can better use data to make smarter decisions to better engage with customers.
The Next Phase of Commercial: Intelligent Engagement
Industry experts share their strategies to make engagement more tailored and seamless.
Spotlight Series: Digital Leader Insights
Five industry innovators share their digital transformation journeys, best practices, and plans to move towards intelligent engagement, enabling field and medical teams to use data and insights to drive value-based conversations with customers.