lisapix

Host Lisa Henderson, editor-in-chief of Pharmaceutical Executive, talks with digital pioneers at Biogen, GSK, Medac, and Nestle Health Science about their digital transformation journeys and strategies to help you achieve your business goals.

 

Fireside chat with Alex Azar and Matt Wallach

Alex Azar, former president, Lilly USA & former Deputy Secretary, U.S. Department of Health sits down with Matt Wallach to talk about why the death of the pharma sales rep is greatly exaggerated, the pivot to key account management, and the impact of digital disruption.

 

EXECUTIVE SPOTLIGHT
A Conversation with Peter Gassner

Veeva CEO Peter Gassner talks about digital transformation in the life sciences industry and the importance of industry collaboration.

 

EXECUTIVE SPOTLIGHT
A Conversation with Alex Azar

Alex Azar, former president, Lilly USA and former Deputy Secretary, U.S. Department of Health shares insights about the impact of specialty medicine, tactics to succeed at key account management, and the importance of modernizing content management capabilities.

Digital Transformation Insights

Digital is changing industries and business models. Learn how these leaders are using digital to evolve their commercial operations.

 

Navigating Digital: Strategies and Best Practices

Pioneers from leading biopharma companies share insights about their digital transformation journey and how they are integrating digital into the business for more efficient customer engagement across multiple channels.

 

The Changing Role of the Sales Rep

Life sciences professionals from leading biopharma companies share their perspective on the evolving role of the sales rep and how companies can enable their sales teams to drive smarter, informed interactions with customers.

Commercial Evolution: Intelligent Engagement

The next phase in commercial operations is intelligent engagement, where teams can better use data to make smarter decisions to better engage with customers.

 

The Next Phase of Commercial: Intelligent Engagement

Industry experts share their strategies to make engagement more tailored and seamless.

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