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Host Lisa Henderson, editor-in-chief of Pharmaceutical Executive, talks with digital pioneers at Biogen, GSK, Medac, and Nestle Health Science about their digital transformation journeys and how they are integrating digital into the business for more efficient customer engagement.

 

Fireside chat with Alex Azar and Matt Wallach

Alex Azar, former president, Lilly USA & former Deputy Secretary, U.S. Department of Health sits down with Matt Wallach to talk about why the death of the pharma sales rep is greatly exaggerated, the pivot to key account management, and the impact of digital disruption.

 

EXECUTIVE SPOTLIGHT
A Conversation with Peter Gassner

Veeva CEO Peter Gassner talks about digital transformation in the life sciences industry and the importance of industry collaboration.

 

EXECUTIVE SPOTLIGHT
A Conversation with Alex Azar

Alex Azar, former president, Lilly USA and former Deputy Secretary, U.S. Department of Health shares insights about the impact of specialty medicine, tactics to succeed at key account management, and the importance of modernizing content management capabilities.

 

EXECUTIVE VIEWPOINT
Top Four Trends Shaping the Future of Life Sciences

Industry executives explore key trends, including digital transformation, key account management, specialty medicine, and industry collaboration.

 

EXECUTIVE SPOTLIGHT
A Conversation with Matt Wallach

Veeva President Matt Wallach discusses what’s driving the industry’s shift to key account management and the opportunity for sales reps to use face-to-face interactions and digital channels to improve engagement with customers.

 

EXECUTIVE SPOTLIGHT
A Conversation with Henry Levy

Veeva Chief Strategy Officer Henry Levy talks about digital transformation making companies more effective and why the industry needs to come together to advance standards that make it easier for companies to work with their customers.

 

Industry Collaboration Reshapes Engagement with HCPs

Executives share their perspective about the importance of industry collaboration and the role it plays in supporting digital transformation efforts.

 

The Impact of Specialty Medicine

Life sciences professionals explore how the rise of specialty medicine is creating a greater need for healthcare stakeholders to have more timely and tailored information.

 

How The Shift to Patient Outcomes Affects Life Sciences

Industry leaders discuss the impact of a patient-centric approach on the commercial business model and barriers to value-based outcomes with customers.

Digital Transformation Insights

Digital is changing industries and business models. Learn how these leaders are using digital to evolve their commercial operations.

 

Navigating Digital: Strategies and Best Practices

Pioneers from leading biopharma companies share insights about their digital transformation journey and how they are integrating digital into the business for more efficient customer engagement across multiple channels.

Digital Transformation Resources

Accelerate your company’s digital initiatives with these best practices guides from leading digital agencies. These guides cover HCP engagement, delivering better content across multiple channels, and enabling sales reps to deliver value in the digital age.

 

The Changing Role of the Sales Rep

Life sciences professionals from leading biopharma companies share their perspective on the evolving role of the sales rep and how companies can enable their sales teams to drive smarter, informed interactions with customers.

Commercial Evolution: Intelligent Engagement

The next phase in commercial operations is intelligent engagement, where teams can better use data to make smarter decisions to better engage with customers.

 

The Next Phase of Commercial: Intelligent Engagement

Industry experts share their strategies to make engagement more tailored and seamless.

Spotlight Series: Digital Leader Insights

Five industry innovators share their digital transformation journeys, best practices, and plans to move towards intelligent engagement, enabling field and medical teams to use data and insights to drive value-based conversations with customers.

 

Biogen, Scott Cenci

 

GSK, Kara Zubey

 

Medac, Glenn Tate

 

Nestle Health Science,
Rick Priem

 

Takeda, Dan Gandor

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