Industry Briefs

The Future of Audience Targeting for Health Brands

How can marketers efficiently reach their most valuable audiences while protecting user privacy? Crossix joined leaders from Novartis and the NAI to discuss the future of health targeting in an on-demand webinar.

  • Lauren Dubick, US Data Privacy Counsel, Novartis
  • Anthony Matyjaszewski, Vice President, Compliance and Membership, NAI
  • Jeremy Mittler, Vice President, Industry Solutions

The group discussed the new 2020 NAI guidelines and how they impact the activation of digital advertising campaigns.

Crossix Future of Audience Targeting

Watch the full webinar.