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R&D Strategy
Blog
Creating a Quality-First Approach to Regulatory Data
Kim Brownrigg
Blog
Accelerating Time to Patient by Unifying Clinical Activities
Rylan Collins
Video
Simplifying to Speed up Time to Patient
Stephan Ohnmacht
Article
Rethinking Big Data Will Lead to New Advances in Personalised Medicine
Journal of Clinical Studies
Article
Connecting Med Info, Safety, and Quality to Improve Operational Efficiency
Allie Reynolds, Danielle Pagnan, Mary Verdin Alcazar
White Paper
Optimize Your Organizational Structure to Prepare for a Connected Vault Ecosystem
Veeva Business Consulting

Hybrid
Engagement
Blog
Plan and Execute Field-Led Customer Journeys
Aaron Bean
White Paper
The Future of Customer Engagement in Biopharma
Aaron Bean, Ali Mersky
White Paper
Orchestrating Field-Driven Customer Journeys
Aaron Bean, Gareth Allott, Sam Prince
Thought Starter
Elevating HCP Engagement Through Field Behavioral Change
Victoria Serra Gittermann and Edward Atkinson-Clark
Thought Starter
Addressing the Key Account Management Conundrum – Is Your Sales Model Ready to Shift to KAM?
Mireia Cortina and Christian Scheuer
Blog
3 Benefits of Improving Strategic Account Planning in Biopharma
Kim MacLeod
White Paper
The Rise of the Rep Orchestrator Model in Asia Pacific
Shafi Hussain, Rakesh Vashista (Boehringer Inglheim), David Ledger, Sharon Sun
Article
Video killed the in-person meeting star? Study finds video calls more effective in driving Rx
Fierce Pharma
Blog
Enabling Two-Way HCP Engagement
Alexandre Raynaud
Blog
New Commercial Model: Making Relationships Real in a Digital Age
Aaron Bean
Article
How Digital Will Redefine the Role of the Rep in 2021—and Beyond
PharmExec.com
Article
How Rep Relationships Open Digital Doors to HCPs
The Journal of mHealth
Article
A Cross-cultural Lens on Going Digital
MedAd News
Blog
How the Pandemic Transformed HCP Engagement for Pharma Companies in India
Sushant Aggarwal, Shafi Hussain
Thought Starter
The Missing Middle of Omnichannel Customer Measurement
Aaron Bean
Thought Starter
The Power of Rep-Sent Email in Omnichannel HCP Engagement
Gareth Allott
Article
Why a New Mix of Field Skills is Crucial to Thriving in the Digital Era
PharmaExec.com
Thought Starter
Solving the Change Conundrum to Accelerate Your Digital Transformation
Annie Geraghty, Maeve McGuinenss
Thought Starter
4 Key Ingredients in HCP Communication and Consent
Annie Geraghty, Zoe Dixon
Thought Starter
How to Realize Value From Digital Events
Fowey Harvey
Thought Starter
Deploying a Digital-First Field Team for Hybrid Engagement
Nick MacLeod, Fowey Harvey
Video
Four Levels of Remote Engagement Maturity
Leonie Goddard
eBook
6 Imperatives to Transform Customer Experience in Life Sciences
Aaron Bean, Victoria Serra-Gittermann, Leonie Goddard

Launch
Readiness
Feature Brief
Business Consulting Launch Excellence Solution Brief
Leonie Goddard
eBook
Segmentation and Targeting: A Modern Data Approach for Today’s Complex Therapies
Dan Reilly
Article
Rewriting the Traditional Launch Playbook
MM&M
Blog
How to Launch Successfully in Today’s Digital World
Dan Rizzo, Aaron Bean
Blog
Going Digital: Four Considerations for a Remote Launch
Dan Rizzo
eBook
4 Steps to Achieve Launch Excellence in Today’s Digital World
Aaron Bean, Dan Rizzo

Content
Optimization
Blog
Adapt Content Operations to Reach Personalization Goals
Alexis Cohen
eBook
A Plan for Adopting the Commercial Content Kernel for Life Sciences
Alexis Cohen and Ani Petkova
Article
4 Phases to More Effective Biopharma Content
Alexis Cohen
Report
6 Guidelines for Preparing Teams to Scale Modular Content
Alexis Cohen
Article
Segmentation and Targeting Lessons from Novo Nordisk and Takeda
Brian Mahoney
Thought Starter
Optimize MLR Workflows Using a Central Claims Library
Jamie Torres
Q&A
Kyowa Kirin Q&A: Maximizing Digital Content Adoption With Your Field Team
Dan Rizzo
Blog
3 Questions Biopharma Marketers Need To Ask About Commercial Content Effectiveness
Simonne Sienra
Thought Starter
The Business Case for Boosting Commercial Content Reuse
John Oxley
Thought Starter
Using Benchmarks to Speed and Scale Life Sciences Content
Alexis Cohen
Article
Why Sanofi Is Going All-in with Modular Content
PM 360
Blog
Designing a Content Governance Model for Success
Gina Sanders
Blog
6 Tips for Building a Successful Content Factory
Alexis Cohen
Blog
Using Content Benchmarks to Drive Change
Orestis Ntarlas, Albert Almeyda
Blog
Getting Started with Modular Content
Alexis Cohen
Blog
4 Ways to Scale Digital Content
Gina Sanders

Veeva Pulse
Data & Insights
Video
Sanofi and Veeva Business Consulting: Designing an HCP Cockpit for Successful Engagements
Veeva Business Consulting,
June 2025
Report
Engagement, Not Creation, is the Top Content Goal
Veeva Pulse Field Trends,
May 2025
Report
Trends Improving HCP Engagement and Accelerating Treatment Adoption
Veeva Pulse Field Trends,
February 2025
Blog
3 Biopharmas Turning HCP Insights Into Field Action
Brian Mahoney,
December 2024
Report
Closing the Gap: New Science, New HCP Expectations
Veeva Pulse Field Trends,
November 2024
Video
Maximizing Medical Impact on Launch Success
Nishant Kumar,
September 2024
Report
Treatment Adoption is 40% Faster with Targeted Scientific Outreach
Veeva Pulse Field Trends,
July 2024
Report
As Access Declines, Connected Engagement Creates an Edge
Veeva Pulse Field Trends,
May 2024
Blog
Plan and Execute Field-Led Customer Journeys
Aaron Bean,
January 2025
Report
3 Ways Biopharmas Are Using Field Insights to Better Engage HCPs
Veeva Pulse Field Trends,
February 2024
Report
Opening Up Two-Way Communication Doubles Digital Engagement
Veeva Pulse Field Trends, November 2023
Report
Pre-Launch Field Medical Education Leads to 1.5x Increase in Treatment Adoption
Veeva Pulse Field Trends, July 2023
Report
Digital Content More Than Doubles Promotional Response
Veeva Pulse Field Trends, April 2023
Customer Story
Global Leader in Animal Health Improves Commercial Execution
Article
Understanding Patient Journeys for Launch
Brian Mahoney
Blog
5 Ways Integrated Analytics Benefit Commercial Pharma
Divya Reddy
Report
HCP Access Rebounds to 60%, But Not for Everyone
Veeva Pulse Field Trends, November 2022
Infographic
Omnichannel Field Engagement Trends
Article
How Data Can Help You Maximize Pharma Field Force Planning
Daniel Galante, Emily Kranz
Blog
3 Top Life Sciences Engagement Insights From Veeva Pulse Field Trends Report
Dan Rizzo
Article
Pharma reps return to doctors' offices, but digital channels remain important, new data show
EndPointsNews
Blog
New Veeva Pulse Data Shows Digital Engagement Continues to Soar in APAC’s Pharma Industry
David Ledger, Ansh Juneja
Report
The Way Pharma Field Teams Engage is Shifting Once Again — Get the Latest Insights.
Veeva Pulse Field Trends Report 2Q22
Blog
How to Get Better Data Insights for Sales Planning
Brian Mahoney
Blog
Takeda’s Data-driven Approach to HCP Engagement
Brian Mahoney
Report
Using Data to Drive Commercial Decisions
2021 Pulse Report
Video
Analyzing HCP Engagement Trends
Brian Mahoney
Blog
Manage and Measure Pharma Event Success
Jim Whitaker
Thought Starter
How Medical Affairs Can Accelerate Value Creation
Shailini Blackwell
Blog
Why Pharma’s Evolving Channel Mix Requires a New Approach to Measurement
Dan Rizzo

Medical Affairs
Video
Data-Driven Field Medical Excellence
Hannah Goldman
Video
Maximizing Medical Impact on Launch Success
Nishant Kumar,
September 2024
Solution Brief
Cracking the Code on Measuring Medical Impact
Veeva Medical Business Consulting
Article
Connecting Med Info, Safety, and Quality to Improve Operational Efficiency
Allie Reynolds, Danielle Pagnan, Mary Verdin Alcazar
Blog
Leading with Impact: How Medical Affairs Teams Can Get Started
Shailini Blackwell
Infographic
Measuring Medical Impact: Where is Your Organization on its Journey?
Veeva Medical Business Consulting

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