Measure and Optimize Your Marketing Investments
Veeva Crossix DIFA is the leading SaaS platform for measuring and optimizing healthcare marketing.
The Crossix Data Platform enables DIFA to tie advertising campaigns to health behavior and prescription sales.
Understand the impact of your DTC digital marketing investments and brand website visits on patient behavior.Learn more
Understand the audience quality of visitors to HCP websites and the impact of digital campaigns on prescribing behavior.Learn more
DIFA Data Stream
Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics.Learn more
Veeva CRM Boost for DIFA
Understand how personal and non-personal promotion work together to improve patient outcomes.Learn more
DIFA Partner Program
The DIFA Partner Program was developed to enhance and complement the increasingly complex media ecosystem with direct integrations from leading publishers and platforms.Learn more