Where Life Sciences Companies Say They Will Invest in 2014

IDC Health Insights’ annual Top Preferred Life Science Technology Vendors report just released provides a look at where the industry is heading in 2014. The latest rankings for software spending planned for 2014 show that cloud adoption is rapidly growing. Veeva, the only industry cloud provider on the list, was also the sole company to increase its position in the ranks – placing fourth overall in the software category.

Most vendors remain largely unchanged, while Veeva has climbed four places in one year. This certainly supports IDC’s perspective that cloud is becoming mainstream in life sciences. More and more companies are increasing their investment in true multitenant cloud for the agility they need to deliver results that really impact their business.

In the 2013 IDC MarketScape assessment of life sciences CRM solution providers, and again in this year’s preferred technology vendors report, Veeva stood out as a company dedicated entirely to the life sciences market. We believe that our laser focus on the life sciences industry is critical to delivering ongoing customer success. We’re bringing industry-specific solutions to address our customers’ most strategic, billion dollar issues – getting drugs to market faster and improving customer engagement through multiple channels, all while maintaining compliance with government regulations.

So what’s next?

The life sciences market continues to evolve, creating huge challenges and opportunities for commercial teams. Bringing CRM into the cloud was the first step, but today, a new commercial reality is emerging that demands a coordinated, multichannel approach. Cloud-based solutions are enabling life sciences companies to contend with this changing landscape and deliver competitive advantage through differentiated “call, click, or visit” customer service. To learn more, please take a look at this short video; I’d love your thoughts and comments.