Organon’s omnichannel customer engagement director, Maciek Wojtaszewski, gives an inside perspective on the company’s journey to omnichannel field planning. Listen to their best practices to shift 20% of their customer interactions from low-priority HCPs to high-priority HCPs, resulting in a 46% increase in overall interactions with high-priority HCPs in less than nine months.
Learn how Veeva Align helps biopharma companies with segmentation, targeting, execution and much more.
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