Crossix Prime Segments

Reach Your Most Qualified
Audience in a Privacy-Safe Way

Veeva Crossix Prime Segments deliver targeted advertising to patient populations with a higher likelihood to start on therapy.

Announced 2023 Status Early Customers 11-50

Veeva Crossix Prime Segments | Precise Health Audiences

Shape the future of Commercial and Medical at Veeva Summit,
May 7-8 in Boston. Register now.

Custom-built audience segments
for precision targeting

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Veeva Crossix Prime Segments are custom-built segments to reach an advertiser’s most qualified audience in a privacy-safe, HIPAA-compliant way. Prime Segments reach a highly targeted, narrow audience and are designed to be used in conjunction with Veeva Crossix Reach Segments.

Why Crossix Prime Segments

Reach highly qualified health audiences

Engage your most valuable patients

Prime Segments are smaller in scale and deliver an audience 10x more qualified than scale segments.

Reach patients where they are

Activate across all major digital publishers, walled gardens, targeted TV, and programmatic platforms.

Improve the patient experience

Deliver tailored content across channels and devices to custom-developed audience segments.

Customer Success

Trusted by leading biopharma companies

“In our initial campaigns, Crossix Prime Segments reached consumers about five times more qualified than our existing scale segments.”

Ari Shenkman, Director of Programmatic, North America

Havas Media Group

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“We leverage Crossix’s advanced targeting solutions for our rare disease DTC advertising to empower patients and set them up for success.”

Mamta Chhabra, Global Associate Marketing Director

UCB

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“By using Veeva Crossix Prime Segments we have been able to reach much more precise patient populations in our targeted campaigns."

Crossix

Crossix Prime Segments

Reach Your Most Qualified
Audience in a Privacy-Safe Way

Announced 2023 Status Early Customers 11-50

Shape the future of Commercial and Medical at Veeva Summit,
May 7-8 in Boston. Register now.

Overview