Crossix Consumer Prime Segments

Reach Your Most Qualified Audience in a Privacy-Safe Way

Consumer Prime Segments are custom-built to reach an advertiser’s most qualified audience in a privacy-safe, HIPAA-compliant way. Consumer Prime Segments reach a highly targeted, narrow audience and are designed to be used in conjunction with Consumer Reach Segments.

Announced 2023 Status Mature Customers 51-100

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Crossix Consumer Prime Segments | Precise Health Audiences

Why Crossix Consumer Prime Segments

Precise segments built on the largest data network

Engage your most valuable patients

Consumer Prime segments reach lower funnel patients most likely to convert, with 10x higher audience quality than scale segments.

Execute across your full media plan

Approved on all DSPs, social platforms, streaming, audio, data-driven linear TV, and addressable TV partners.

Privacy-by-design methodology

Fully compliant with all state privacy laws, NAI, and HIPAA. Approved by 150+ media partners.

Customer Success

Trusted by leading biopharma companies

"From common disease states to rare conditions, we use Crossix to ensure that we're building out the right audience segments to find those unique patients.”

Freddie Dantus, Director, Audience Optimization

Pfizer

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“The Crossix Audiences have driven 4x better targeting multiples, ensuring our campaigns are super effective.”

Glenniss Richards, Senior Director, Digital Media Activation

Bayer

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“By using Veeva Crossix Consumer Prime Segments we have been able to reach much more precise patient populations in our targeted campaigns."

Crossix

Crossix Consumer Prime Segments

Reach Your Most Qualified Audience in a Privacy-Safe Way

Announced 2023 Status Mature Customers 51-100

Overview

Reach Your Most Qualified Audience in a Privacy-Safe Way

Why Crossix Consumer Prime Segments