Veeva Vault CRM
The Agentic CRM for Life Sciences
Powering Connected HCP Experiences
Vault CRM is an agentic CRM for life sciences that connects sales, marketing, and medical teams on a single platform with a unified customer database and embedded AI.
AI in Vault CRM provides built-in, industry-specific agentic capabilities, featuring the Agentic Call Report, Conversational AI, Agentic Media Search, and Agentic Insight Quality.
Vault CRM enables key capabilities such as customer profiling, content sharing and management, territory and account planning, key account management, sampling, call center, inside sales, and field engagement. Core capabilities support critical region-specific business requirements and regulatory needs.
Vault CRM is accessible online via a browser and desktop application, with full offline support on the iPad and iPhone.
Built-In Agentic Capabilities
See What’s New in AI in Vault CRM
Agentic Call Report
Capture compliant free text to generate Commercial Evidence™, turning field insights into actionable intelligence.
Move from rigid dropdowns to complete context
Minimizes risk with real-time compliance checks
Conversational AI
Research, plan, and execute HCP interactions through a conversational experience, turning Vault CRM into an intuitive field partner.
Delivers instant account insights and pre-call prep via voice and text
Turns complex CRM data into next steps and automated workflows
Agentic Media Search
Locate, summarize, and launch content for proactive planning and real-time support during customer interactions.
Makes content in Vault CRM more easily accessible
Maximizes the value of approved CLM content
Agentic Insight Quality
Get real-time feedback to produce insights that are clear, informative, and actionable.
Validate insights captured against pre-configured quality benchmarks
Increase quality and standardization for more valuable field medical intelligence
Customer Success
Leaders Transforming Engagement with AI
From AI Vision to
Commercial Evidence
How 180+ Life Sciences Leaders Scale with Vault CRM
“Moving to Vault CRM early was a strategic choice to secure an AI-ready foundation because while the technology is already here, true transformation requires the discipline to embed a data-centric mindset into every end-to-end process.”
Kieron Scrutton
SVP, Enterprise Systems, and Digital & Tech Risk Management, GSK
“AI is not magic; its success depends entirely on the quality of the underlying data foundation. Globally harmonized reference data is that essential foundation for our AI initiatives. Because our data and applications are connected, we avoid rework across different markets and can train AI to provide insights at speed.”
Stefan Schmidt
Digital Capability Lead Field Engagement, Bayer AG
“We are excited to expand our long-standing partnership with Veeva by moving to Vault CRM. We share a deep commitment to advancing medicine and are excited to explore the potential of Veeva AI to help drive commercial execution to the next level.”
Anna Åsberg
Global CIO, Gilead Sciences
“By revealing individual HCP barriers, drivers, and sentiment, Commercial Evidence allows the field to personalize their next engagement and progress them along the adoption journey.”
Kavitha Parthasarathy
Vice President, Market Intelligence and Decision Sciences (MINDS), Corcept Therapeutics
“With Vault CRM, we have an AI-ready foundation and unified data view that delivers actionable insights to the field and will scale with our growing business.”
Anusha Perera
Senior Director, IT Business Partner – Commercial, Acadia Pharmaceuticals
“With the AI advantages that Vault CRM offers, our commercial organization can go from crawling and walking to leaping, running, and getting ahead of the curve.“
Andrew Bogie
Senior Director, Commercial Operations, Curium
“We’re driving smarter field activity and targeting with advanced analytics in Vault CRM. We’ve built a continuous feedback loop that seamlessly delivers critical data and insights to the field.”
Leanna Barthold
Director, Sales Operations, Pacira BioSciences
