Insights From an
Agencies Perspective

Agency Tips for Omnichannel Content Success

On the face of it, omnichannel and multichannel seem like different words for a similar strategy. But they couldn’t be more different. Multichannel is now the standard practice for communicating with your audience based on their preferred channel.

Getting Ready for Modular Content – An Agency Perspective eBook

Pharma companies created 3.5 times more digital content in 2020, underscoring HCPs’ increased demand for more relevant information delivered in their preferred channel. Modular content is a flexible, scalable way to create digital content at an accelerated pace.

Reaching New Levels of Personalization with Modular Content

With telehealth adoption rising to levels 38x higher than before the pandemic,¹ healthcare professionals (HCP) have grown much more comfortable using technology than they have previously.

– Stacy Payne, Director, Content Partners